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Results for “Ad Tech”
58 pages match across city guides, landmark locations, formats, tools and news.
ad:tech tokyo 2026
ad:tech tokyo 2026 runs October 21–23 at Tokyo Midtown, with English translation for all keynotes and official panels.
/events/ad-tech-tokyo-2026Digital OOH Technical Guidelines
OAAA’s technical hub for digital display monitoring, OpenDirect OOH specifications and DOOH venue-type standards.
/learning/oaaa-digital-guidelines-and-open-directDPAA Research, Retail & Tech Session November 2026
DPAA's online Research, Retail & Tech Session on November 4, 11 a.m.–noon, looks at measurement and retail-screen applications for DOOH.
/events/dpaa-research-retail-and-tech-session-november-2026IAB Tech Lab International Summit London 2026
IAB Tech Lab's International Summit is on November 5 at Convene, 22 Bishopsgate, London, on the agentic web and advertising standards.
/events/iab-tech-lab-international-summit-london-2026IAB Tech Lab West Coast Symposium 2026
IAB Tech Lab's West Coast Symposium is on Tuesday, October 13, 1–6 p.m. at Humanmade, San Francisco, covering agentic standards, privacy, signal loss and streaming.
/events/iab-tech-lab-west-coast-symposium-2026San Francisco Billboard Advertising Guide
Plan billboard advertising in San Francisco: districts, formats, transit, pricing factors, booking routes, creative and local rules.
/cities/san-franciscoSeattle Billboard Advertising Guide
Plan billboard advertising in Seattle: districts, formats, transit, pricing factors, booking routes, creative and local rules.
/cities/seattleOAAA Discover OOH Day San Francisco 2026
OAAA's Discover OOH Day San Francisco on September 30, 1:30–5 p.m. PT at the Presidio Officers' Club, introduces local brands and agencies to OOH.
/events/oaaa-discover-ooh-day-san-francisco-2026Ada
Talon's technology and data environment for audience-led OOH planning, inventory intelligence, campaign activation, and performance analysis.
/tools/adaLamar Upgrades Sioux Falls Digital Billboard With Daktronics Technology
Lamar upgrades a Sioux Falls digital billboard with Daktronics technology. Explore the supplier’s energy estimate and what lifecycle planning means for OOH.
/article/lamar-daktronics-sioux-falls-digital-billboard-upgradeVistar Media Expands in Japan With Local Leadership and a Full OOH Technology Offering
Vistar Media expands its Japan operations with local leadership and OOH buying, selling and delivery tools. Explore the implications for advertisers and media owners.
/article/vistar-media-japan-expansion-programmatic-doohOAAA Launches Centre to Advance Programmatic OOH Buying
OAAA launches a Programmatic & Automation Center of Excellence. Explore what its agenda could mean for US outdoor advertising buyers and measurement.
/article/oaaa-programmatic-automation-center-of-excellenceDMEXCO 2026
DMEXCO 2026 ran September 23–24 at Koelnmesse, Cologne, under the theme “Scaling Intelligence”, with an IDOOH area and a Programmatic DOOH 2.0 session.
/events/dmexco-2026OOH Ecosystem & Buying Channels
A visual map of the companies and buying channels that make up the modern OOH ecosystem.
/learning/oaaa-ooh-ecosystemOneScreen Names Adam Skinner CEO as Modern OOH Push Accelerates
OneScreen named former Epsilon and CitrusAd executive Adam Skinner as CEO, bringing a retail- and commerce-media background into a company focused on modernizing OOH buying and operations.
/article/onescreen-names-adam-skinner-ceo-as-modern-ooh-push-acceleratesQR-to-Screen Instant Ads Point to a More Self-Serve Future for Place-Based DOOH
Take 10 Media’s QR-led screen workflow lets users submit content for display on a digital screen, highlighting how self-serve tools could lower the transaction barrier for local and short-duration DOOH.
/article/qr-to-screen-instant-ads-point-to-a-more-self-serve-future-for-place-based-doohTrillboards and Moving Walls Add Another Link to the Programmatic DOOH Supply Chain
Trillboards has partnered with Moving Walls to make its screen inventory accessible through programmatic DOOH workflows.
/article/trillboards-and-moving-walls-add-another-link-to-the-programmatic-dooh-supply-chainBroadsign Data Shows PMPs Account for More Than 86% of Programmatic OOH Spend
Broadsign’s 2026 programmatic DOOH analysis says private marketplace transactions represented more than 86% of pDOOH spend in 2025, while a small number of standard creative dimensions captured most video and display spend.
/article/broadsign-data-shows-pmps-account-for-more-than-86-of-programmatic-ooh-spendBroadsign’s 2026 Programmatic DOOH Trends Preview Shows What Buyers Are Valuing Right Now
Broadsign has published a preview of its 2026 Programmatic DOOH Trends Report, drawing on full-year 2025 and Q1 2026 internal transaction data.
/article/broadsign-s-2026-programmatic-dooh-trends-preview-shows-what-buyers-are-valuing-right-nowIAB Annual Leadership Meeting 2027
IAB's Annual Leadership Meeting runs February 1–3, 2027 at JW Marriott San Antonio Hill Country, covering AI, measurement, privacy and commerce media.
/events/iab-annual-leadership-meeting-2027Samsung and Smartify Bring DOOH Monetization Into VXT Displays
Samsung Electronics America and Smartify Media announced an integration that brings Smartify's advertising network into Samsung VXT, giving commercial-display owners another route to monetize screens without replacing hardware.
/article/samsung-and-smartify-bring-dooh-monetization-into-vxt-displaysDPAA Research, Retail & Tech Session: E Ink 2026
DPAA Research, Retail & Tech Session: E Ink 2026 is an upcoming industry session relevant to OOH, DOOH and advertising professionals through its focus on epaper and reflective displays, low-power dooh and new screen environments.
/events/dpaa-research-retail-and-tech-session-e-ink-2026Beyond the Cloud: How Edge Computing Is Powering the Next Generation of Digital Signage 2026
Beyond the Cloud: How Edge Computing Is Powering the Next Generation of Digital Signage 2026 is an upcoming webinar relevant to OOH, DOOH and advertising professionals through its focus on edge versus cloud architecture, real-time signage triggers and ai, privacy and reliability.
/events/beyond-the-cloud-how-edge-computing-is-powering-the-next-generation-of-digital-signage-2026DSF Takeover: Discovery Showcase 2026
DSF Takeover: Discovery Showcase 2026 is an upcoming industry showcase relevant to OOH, DOOH and advertising professionals through its focus on digital signage technology, industry discovery and place-based media.
/events/dsf-takeover-discovery-showcase-2026NRF 2027: Retail’s Big Show
NRF 2027: Retail's Big Show runs January 10–12 at the Javits Center, New York, with store technology, retailer ad networks and shopper experience on the floor.
/events/nrf-2027-retails-big-showOAAA Reveals the 2026 OBIE Awards Shortlist Ahead of New York Ceremony
OAAA released the shortlist for the 84th annual OBIE Awards, highlighting work across brand, experiential, public-service and technology OOH before the October ceremony in New York.
/article/oaaa-reveals-the-2026-obie-awards-shortlist-ahead-of-new-york-ceremonyShoptalk Spring 2027
Shoptalk Spring runs March 22–24, 2027 at Mandalay Bay, Las Vegas, with retailer media networks, in-store experience and commerce technology.
/events/shoptalk-spring-2027e& money Uses London Travel Imagery to Sell Its “Best Rates” Card in Dubai DOOH
e& money used London travel imagery on Dubai digital screens to promote its travel card under a “Best Rates” proposition, connecting the financial product directly with an international trip use case.
/article/e-and-money-uses-london-travel-imagery-to-sell-its-best-rates-card-in-dubai-doohLemonade’s Slow Sign Rewards Safe Drivers With Contextual Digital Creative
Lemonade's pink roadside sign near Austin compliments drivers who obey the speed limit. The execution is a smart dynamic-creative idea—but it uses radar plus a human spotter, not automated vehicle recognition.
/article/lemonade-slow-sign-dynamic-oohHOT6 Uses Beamvertising to Turn Seongsu Streets Into Nighttime Media
HOT6 used projection-based “beamvertising” in Seoul’s Seongsu district, showing how nighttime projection can turn building surfaces into temporary media without installing a permanent screen.
/article/hot6-uses-beamvertising-to-turn-seongsu-streets-into-nighttime-mediaPhoebe Bridgers Uses UV Paint to Make a Music Launch Work After Dark
A Phoebe Bridgers street activation used UV-reactive paint to create a nighttime reveal, showing how material choice can make an outdoor idea change character after dark.
/article/phoebe-bridgers-uses-uv-paint-to-make-a-music-launch-work-after-darkWhen Should a Static Billboard Go Digital? Trailhead’s Four-Year Payback Rule
Trailhead Media CEO John Murrow says digital conversions need disciplined economics, with the company generally looking for a sub-four-year payback rather than converting static faces simply because digital technology is available.
/article/when-should-a-static-billboard-go-digital-trailheads-four-year-payback-ruleDigital Signage China Shanghai 2026
Digital Signage China Shanghai 2026 is an upcoming trade show relevant to OOH, DOOH and advertising professionals through its focus on commercial display technology, digital signage software and place-based media infrastructure.
/events/digital-signage-china-shanghai-2026Element Reveals Laila as an AI Real Estate Consultant After West Cairo Teaser OOH
Element revealed that the “Laila” teased on West Cairo billboards is its AI real-estate consultant, turning an ambiguous name-led teaser into a technology proposition.
/article/element-reveals-laila-as-an-ai-real-estate-consultant-after-west-cairo-teaser-oohLED CHINA Shanghai 2026
LED CHINA Shanghai 2026 is an upcoming trade show relevant to OOH, DOOH and advertising professionals through its focus on led display systems, digital billboard hardware and display components and control.
/events/led-china-shanghai-2026Digital Signage China Shenzhen 2027
Digital Signage China runs February 21–23, 2027 at Shenzhen Convention & Exhibition Center, Futian, alongside LED CHINA and SIGN CHINA.
/events/digital-signage-china-shenzhen-2027DSF Pavilion at IAAPA 2026
The Digital Signage Federation pavilion at IAAPA Expo, Orlando: show floor November 17–20; the full IAAPA event begins November 16.
/events/dsf-pavilion-at-iaapa-2026InfoComm 2027
InfoComm 2027: education June 12–18 and exhibits June 16–18 at Orange County Convention Center West, Orlando, co-located with RESIDE and Lightapalooza.
/events/infocomm-2027Integrated Systems Europe 2027
ISE 2027 runs February 2–5 at Fira Barcelona Gran Via, with a Digital Signage & DooH technology zone among its seven zones.
/events/integrated-systems-europe-2027LED CHINA Shenzhen 2027
LED CHINA Shenzhen runs February 21–23, 2027 in Futian, a hardware-first show for DOOH media owners: panels, controllers, brightness and maintenance.
/events/led-china-shenzhen-2027Illuminight Turns a Backlit Billboard Into the Message Itself
Illuminight used a backlit billboard for a cancer fundraising message, making literal illumination part of the idea instead of treating lighting as only a media specification.
/article/illuminight-turns-a-backlit-billboard-into-the-message-itselfDOOH Exposure Methodology Standardization Guidelines & Best Practices
A technical OAAA framework for standardizing how mobile advertising IDs and other signals are used to represent consumers exposed to DOOH.
/learning/oaaa-dooh-exposure-methodologyOOH Attribution Modeling Best Practices
A technical checklist for designing stronger OOH attribution studies using campaign occurrences, playlogs, exposure data and geographic precision.
/learning/oaaa-attribution-modeling-best-practicesOOH Marketing Mix Modeling Best Practices
A concise technical checklist for improving the data inputs and aggregation used when OOH is evaluated in marketing mix models.
/learning/oaaa-mmm-best-practicesThe Drum Awards Festival 2026
The Drum Awards Festival reveals winners November 30–December 3 at The Drum Labs, Shoreditch, across media, creativity, design and technology.
/events/the-drum-awards-festival-2026Canary Wharf’s Next DOOH Chapter Could Include AR, Projections and Drone Shows
As part of its renewed Canary Wharf relationship, Ocean says it plans to broaden the existing DOOH offer with immersive experiences using technologies such as augmented reality, installations and projections, with drone shows also identified as a potential format.
/article/canary-wharf-s-next-dooh-chapter-could-include-ar-projections-and-drone-showsIAB NewFronts 2026
IAB's completed 2026 NewFronts marketplace for media owners and technology companies presenting advertising products, audiences, and content opportunities.
/events/iab-newfronts-2026Moving Walls and BrightSign Make Existing Screens Easier to Monetize as DOOH
Moving Walls partnered with BrightSign so screen operators can access advertising and monetization tools through the BrightSign ecosystem, lowering the operational barrier between digital signage and DOOH inventory.
/article/moving-walls-and-brightsign-make-existing-screens-easier-to-monetize-as-doohSmiles and Flyby Turn Dubai Delivery E-Bikes Into Mobile DOOH Inventory
Smiles and Flyby are adding location-aware advertising screens to Dubai delivery e-bikes. Explore the rollout and questions for mobile DOOH buyers.
/article/smiles-flyby-dubai-delivery-ebike-mobile-doohHivestack
A programmatic DOOH platform within Perion's advertising technology portfolio, covering demand, supply, audience targeting, and measurement workflows.
/tools/hivestackIAB Australia Powering DOOH Summit Melbourne 2026
The Melbourne edition of IAB Australia's Powering DOOH program for brands, agencies, publishers, ad-tech platforms, and OOH specialists.
/events/iab-australia-powering-dooh-summit-melbourne-2026InfoComm India 2026
InfoComm India 2026 is an upcoming trade show relevant to OOH, DOOH and advertising professionals through its focus on digital signage and displays, pro av integration and experience technology.
/events/infocomm-india-2026Ocean Outdoor Digital Creative Competition Denmark 2026
The Danish DCC for advertisers, agencies, students, and creative technologists developing memorable DOOH brand experiences.
/events/ocean-outdoor-digital-creative-competition-denmark-2026Ocean Outdoor Digital Creative Competition Netherlands 2026
Ocean's Netherlands DOOH competition for advertisers and agencies developing new technology-enabled digital outdoor campaigns.
/events/ocean-outdoor-digital-creative-competition-netherlands-2026Programmatic Masterclass
A free two-hour programmatic certification that gives DOOH buyers the wider ad-tech foundation behind DSPs, data, attribution and omnichannel execution.
/learning/stackadapt-programmatic-masterclassRetail Media: In-Store Report 2025
A guide to in-store formats, enabling technology, pricing, monetization, advertiser expectations and measurement.
/learning/broadsign-retail-media-in-store-report-2025Lemma
An adtech platform with a major programmatic DOOH footprint, connecting screens, advertisers, and broader omnichannel buying workflows.
/tools/lemmaWOO Global Awards 2026
The completed 2026 WOO Global Awards recognizing OOH companies, campaigns, technology, leaders, and emerging talent internationally.
/events/woo-global-awards-2026