IAB Tech Lab West Coast Symposium 2026

IAB Tech Lab West Coast Symposium 2026 is scheduled for October 20, 2026 and is organized by IAB Tech Lab. The event connects professionals in San Francisco, United States with developments in programmatic standards, ad-tech infrastructure and measurement and interoperability.

• Organizer: IAB Tech Lab
• Date: October 20, 2026
• Location: San Francisco, California, United States
• Format: In person
• Registration: See organizer for registration
• Status: Upcoming

Billboard Guide tracks this event because programmatic standards, ad-tech infrastructure and measurement and interoperability can directly influence how outdoor campaigns are planned, produced, bought, measured or operated. It offers useful context on the technologies, commercial practices and creative capabilities shaping OOH, DOOH, digital signage or adjacent media markets.

The event metadata uses explicit organizer, date, city, country and topic entities to support SEO and GEO/AI discovery for OOH, DOOH, digital signage, retail media and advertising event searches.

• Media owners
• Agencies
• Brand marketers
• DOOH/platform teams
• Creative/production teams

• Programmatic standards
• Ad-tech infrastructure
• Measurement and interoperability

IAB Tech Lab West Coast Symposium 2026 should be judged against the campaign or business decision it can help with, not only against the agenda headline. Before registering, compare the audience, location, format and timing with the meetings, suppliers or learning outcomes you actually need.

The listed focus areas include Programmatic standards, Ad-tech infrastructure, and Measurement and interoperability. For advertisers and media owners, those topics are most useful when they connect to specific follow-up actions such as inventory sourcing, measurement standards, creative production, programmatic activation or partner evaluation.

The audience fit is strongest for Media owners, Agencies, Brand marketers, and DOOH/platform teams. If that does not describe the people you need to meet, confirm speaker lists, attendee roles, sponsor categories and networking formats before committing travel budget.

• Confirm whether the agenda covers buying, selling, measurement, creative, technology or regulation.
• Check whether the attendee mix includes the operators, agencies, advertisers or platforms you need.
• Compare the event date with campaign planning cycles, procurement deadlines and major market dates.
• Verify registration status, cancellation rules, travel assumptions and whether remote access is available.

Date

October 20, 2026

Location

San Francisco, California, United States

Format

In person

Event Type

Ad-Tech Conference

Status

Upcoming

Registration

See organizer for registration

Pricing

See organizer for registration

Organizer

IAB Tech Lab

Added

2026-08-24

Updated

2026-08-24