Programmatic & DSP
Programmatic DOOH & Omnichannel
Media Spend

Lemma

by Lemma

An adtech platform with a major programmatic DOOH footprint, connecting screens, advertisers, and broader omnichannel buying workflows.

Pricing: Enterprise / media-spend based; contact for pricing.
Built For: Agencies, brands, and media owners that need scaled programmatic DOOH connectivity.
Deployment: Web/cloud unless otherwise noted; enterprise integrations may require onboarding.

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Key Features

Programmatic DOOH activation

Global screen connectivity

Omnichannel campaign support

Supply-side integrations

Capabilities

Planning

Buying

Creative

Measurement

Audience Data

Programmatic

API

Use Cases

Planning locations, markets, catchments, or media scenarios

Activating or managing OOH / DOOH media

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

Agencies, brands, and media owners that need scaled programmatic DOOH connectivity.

Not Ideal For

Local advertisers seeking a one-board checkout flow.

Pros & Cons

Pros

Large programmatic footprint
Useful for international and emerging markets

Cons

Commercial terms are not transparent SaaS pricing
Product stack can be broader than a pure OOH tool

Pricing

Programmatic DOOH & Omnichannel

Enterprise / media-spend based; contact for pricing.

At a Glance

Category: Programmatic & DSP
Sub-category: Programmatic DOOH & Omnichannel
Pricing: Enterprise / media-spend based; contact for pricing.
Target Market: Agencies, brands, and media owners that need scaled programmatic DOOH connectivity.
Deployment: Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded: Not listed
Headquarters: Not listed
Team Size: Not listed
Added: 2026-08-04
Updated: 2026-08-04

Security & Compliance

These details reflect this guide's source material. “Not confirmed” means the guide does not establish that capability; ask the provider for current documentation.

SSONot confirmed

SOC 2Not confirmed

GDPRNot confirmed

API AccessNot confirmed

Sources

Sources & Methodology

1 source

LemmaLemma — official product/sitelemmamedia.com (opens in a new tab)

Product features, availability and commercial terms are set by the provider. Confirm current details before choosing a tool. Last updated Aug 4, 2026.

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