LearningStandards Collection
Digital OOH Technical Guidelines
- Free
- Advanced
- OAAA
OAAA’s technical hub for digital display monitoring, OpenDirect OOH specifications and DOOH venue-type standards.
Opens on OAAA's website in a new tab.
- Time to complete
- Reference
- Level
- Advanced
- Certificate
- No
Overview
OAAA’s Digital Guidelines page brings together several technical resources used to make digital OOH inventory easier to describe, transact and monitor. It links Digital Display Monitoring API specifications, OpenDirect OOH specifications and DOOH screen venue-type standards. Advertisers do not need to implement these specifications themselves, but technical and programmatic teams benefit from understanding the standards behind automated buying and standardized inventory data.
What You'll Learn
- Recognize the technical standards behind DOOH transactions
- Understand what OpenDirect is intended to standardize
- See how display-monitoring interfaces support operational transparency
- Understand the importance of standardized venue types
- Communicate more effectively with ad-tech and platform partners
Highlights
- Central technical standards hub
- Includes OpenDirect and monitoring resources
- Useful to technical buyers and platform teams
- Supports interoperable DOOH workflows
Who It's For
Best for
- Programmatic teams
- Ad-tech product managers
- Advanced buyers
- Agencies integrating OOH into automated workflows
Before you start
- Programmatic terminology
- Basic understanding of APIs and ad-tech is helpful
Access
- Cost
- Free
- Format
- Standards Collection
- Time to complete
- Reference
- Certificate
- No
- Hands-on
- Yes — practical/reference
Topics Covered
- Standards
- OpenDirect
- DOOH
- Ad Tech
FAQ
Questions about this resource
5 questions
What is Digital OOH Technical Guidelines?
Digital OOH Technical Guidelines is a standards collection from OAAA focused on standards, opendirect, dooh. OAAA’s technical hub for digital display monitoring, OpenDirect OOH specifications and DOOH venue-type standards.
Is Digital OOH Technical Guidelines free?
Yes. It is listed here as free.
What level is Digital OOH Technical Guidelines for?
It is best treated as a advanced resource. The prerequisites above describe the background that will make it easiest to use.
How long does Digital OOH Technical Guidelines take?
Plan for Reference. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Digital OOH Technical Guidelines?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
Access, course content and certification requirements are set by the resource provider. Last updated .
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