Industry eventsRetail Conference & Expo
NRF 2027: Retail’s Big Show
- Upcoming
- In person
- National Retail Federation (NRF)
NRF 2027: Retail's Big Show runs January 10–12 at the Javits Center, New York, with store technology, retailer ad networks and shopper experience on the floor.

- Dates
- January 10-12, 2027
- Location
- Jacob K. Javits Convention Center, New York City, United States
- Pricing
- Registration open
Overview
NRF 2027: Retail's Big Show runs January 10–12, 2027 at the Javits Center in New York. For DOOH teams, the draw is store technology, retailer ad networks and shopper experience rather than the full retail program. Conference program and expo admission are separate.
Key Details
- Organizer: National Retail Federation (NRF)
- Date: January 10-12, 2027
- Location: Jacob K. Javits Convention Center, New York City, United States
- Format: In person
- Registration: Registration open
What to Expect
NRF's 2027 agenda has a main stage, sessions, an expo and offsite components. Retail-media and store-technology professionals should plan by track and exhibitor; not every keynote addresses advertising.
Venue
The Javits Center hosts the main show on Manhattan's west side. Conference and expo areas have different access rules, so check the badge category and entrance in NRF's attendee guide.
Who Should Attend
- Media owners
- Agencies
- Brand marketers
- DOOH/platform teams
- Creative/production teams
Main Topics
- Retail media networks
- Store technology and digital signage
- Shopper experience and measurement
Registration
- Price
- Registration open
Organizer
FAQ
Event questions
5 questions
When is NRF 2027: Retail’s Big Show?
Listed dates: January 10-12, 2027.
Where is NRF 2027: Retail’s Big Show held?
NRF 2027: Retail’s Big Show is held at Jacob K. Javits Convention Center, New York City, United States. The event format is in person.
How much does NRF 2027: Retail’s Big Show cost?
NRF 2027: Retail’s Big Show is listed as registration open.
Who should attend NRF 2027: Retail’s Big Show?
Media owners, Agencies, Brand marketers, DOOH/platform teams, Creative/production teams.
What topics does NRF 2027: Retail’s Big Show cover?
Retail media networks, Store technology and digital signage, Shopper experience and measurement.
Sources
Sources & Methodology
2 sources
- National Retail FederationNRF 2027 agendanrfbigshow.nrf.com (opens in a new tab)
- National Retail Federation (NRF)Official event pagenrfbigshow.nrf.com (opens in a new tab)
Confirm dates, ticket availability and registration terms with the event organiser. Last updated .
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