IAB NewFronts 2026

IAB NewFronts is a major marketplace for media owners and technology companies to present new advertising products, audiences, and content opportunities to brands and agencies.

The event highlights shifts in video, commerce, audience, and advertising technology.

• cross-platform video
• streaming
• AI
• commerce
• measurement
• media investment
• advertising technology
• audience strategy

Large media buyers increasingly plan video across CTV, online video, social, retail media, and DOOH. NewFronts therefore provides useful context on where cross-channel video budgets and measurement practices are moving.

Useful for teams planning video and omnichannel media across digital and DOOH.

• media buyers
• advertisers
• agencies
• programmatic teams
• video networks
• omnichannel DOOH companies

IAB NewFronts 2026 is kept as an industry reference because past events still show which organizations, topics and markets are shaping OOH conversations. Use the record to identify recurring event series, organizer focus and likely themes for the next edition.

The listed focus areas include cross-platform video, streaming, AI, commerce, and measurement. For advertisers and media owners, those topics are most useful when they connect to specific follow-up actions such as inventory sourcing, measurement standards, creative production, programmatic activation or partner evaluation.

The audience fit is strongest for media buyers, advertisers, agencies, and programmatic teams. If that does not describe the people you need to meet, confirm speaker lists, attendee roles, sponsor categories and networking formats before committing travel budget.

• Confirm whether the agenda covers buying, selling, measurement, creative, technology or regulation.
• Check whether the attendee mix includes the operators, agencies, advertisers or platforms you need.
• Compare the event date with campaign planning cycles, procurement deadlines and major market dates.
• Verify registration status, cancellation rules, travel assumptions and whether remote access is available.

Date

Mar 23-26, 2026

Location

New York / hybrid presentations

Format

In person + virtual

Event Type

Digital Media & Advertising Showcase

Status

Completed

Registration

2026 event completed

Pricing

2026 event completed

Organizer

Interactive Advertising Bureau

Added

2026-08-04

Updated

2026-08-04