What is Retail Media: In-Store Report 2025?

Retail Media: In-Store Report 2025 is a report / guide from Broadsign focused on retail media, in-store dooh, measurement. A guide to in-store formats, enabling technology, pricing, monetization, advertiser expectations and measurement.

Is Retail Media: In-Store Report 2025 free?

Yes. It is listed here as free.

What level is Retail Media: In-Store Report 2025 for?

It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.

How long does Retail Media: In-Store Report 2025 take?

Plan for ~30–45 min. For reference resources, use it as needed rather than reading everything in one sitting.

What will I learn from Retail Media: In-Store Report 2025?

The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.

Intermediate
Report / Guide
Free

Retail Media: In-Store Report 2025

by Broadsign

A guide to in-store formats, enabling technology, pricing, monetization, advertiser expectations and measurement.

Time to Complete: ~30–45 min
Level: Intermediate
Certificate: No

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Overview

Retail Media: In-Store Report 2025 examines physical stores as a media environment rather than only a retail location. It covers where in-store fits in the retail-media ecosystem, formats from shelf-edge screens to full-store wraps, enabling technology such as Bluetooth and RFID, strategy and monetization, pricing models, competitive positioning and advertiser expectations around measurement and ROI. For advertisers, it is useful when comparing in-store screen networks with broader DOOH or online retail media.

What You'll Learn

Understand the role of in-store media in retail-media networks
Recognize common physical-store advertising formats
Understand enabling technologies at a high level
Review pricing and monetization models
Understand advertiser measurement expectations
Compare in-store media with online and conventional DOOH

Highlights

Strong commercial and measurement coverage
Format and technology overview
Useful for retail and CPG advertisers
Free report

Who It's For

Best For

CPG marketers
Retail media teams
Shopper agencies
Brands buying in-store screens

Prerequisites

Basic retail-media knowledge helps

Topics Covered

Retail Media
In-Store DOOH
Measurement
Monetization

How to Use This Resource

Retail Media: In-Store Report 2025 is best used as a report / guide rather than as a live rate card. Treat the examples and frameworks as a way to ask better questions before a proposal, then verify inventory, pricing, dates and specifications with the seller or platform.

The strongest planning value is in Retail Media, In-Store DOOH, Measurement, and Monetization. Those topics connect directly to how outdoor media is bought: the screen or panel still has to match the audience journey, the creative has to be readable in context, and any measurement claim should be tied to a stated methodology.

Because this resource is provided by Broadsign, read it with the provider context in mind. Vendor education can be useful, but it should be balanced against independent market checks and competing quote paths.

Apply It to a Billboard Plan

Write down the campaign decision this resource should support before opening it.
Capture the terms, metrics or workflow steps that affect a live OOH brief.
Translate the lesson into one buying question for a media owner, agency or platform.
Use a calculator, size guide or market guide to test the idea against real campaign constraints.

At a Glance

Topic: Retail Media
Level: Intermediate
Format: Report / Guide
Cost: Free
Duration: ~30–45 min
Provider: Broadsign
Hands-on: Yes — practical/reference
Certificate: No
Added: 2026-08-04
Updated: 2026-08-04

Frequently Asked

What is Retail Media: In-Store Report 2025?: Retail Media: In-Store Report 2025 is a report / guide from Broadsign focused on retail media, in-store dooh, measurement. A guide to in-store formats, enabling technology, pricing, monetization, advertiser expectations and measurement.
Is Retail Media: In-Store Report 2025 free?: Yes. It is listed here as free.
What level is Retail Media: In-Store Report 2025 for?: It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does Retail Media: In-Store Report 2025 take?: Plan for ~30–45 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Retail Media: In-Store Report 2025?: The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.

Sources & Methodology

Retail Media: In-Store Report 2025Broadsign - vendor

Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.