LearningReport / Guide
Retail Media: In-Store Report 2025
- Free
- Intermediate
- Broadsign
A guide to in-store formats, enabling technology, pricing, monetization, advertiser expectations and measurement.
Opens on Broadsign's website in a new tab.
- Time to complete
- ~30–45 min
- Level
- Intermediate
- Certificate
- No
Overview
Retail Media: In-Store Report 2025 examines physical stores as a media environment rather than only a retail location. It covers where in-store fits in the retail-media ecosystem, formats from shelf-edge screens to full-store wraps, enabling technology such as Bluetooth and RFID, strategy and monetization, pricing models, competitive positioning and advertiser expectations around measurement and ROI. For advertisers, it is useful when comparing in-store screen networks with broader DOOH or online retail media.
What You'll Learn
- Understand the role of in-store media in retail-media networks
- Recognize common physical-store advertising formats
- Understand enabling technologies at a high level
- Review pricing and monetization models
- Understand advertiser measurement expectations
- Compare in-store media with online and conventional DOOH
Highlights
- Strong commercial and measurement coverage
- Format and technology overview
- Useful for retail and CPG advertisers
- Free report
Who It's For
Best for
- CPG marketers
- Retail media teams
- Shopper agencies
- Brands buying in-store screens
Before you start
- Basic retail-media knowledge helps
Access
- Cost
- Free
- Format
- Report / Guide
- Time to complete
- ~30–45 min
- Certificate
- No
- Hands-on
- Yes — practical/reference
Topics Covered
- Retail Media
- In-Store DOOH
- Measurement
- Monetization
FAQ
Questions about this resource
5 questions
What is Retail Media: In-Store Report 2025?
Retail Media: In-Store Report 2025 is a report / guide from Broadsign focused on retail media, in-store dooh, measurement. A guide to in-store formats, enabling technology, pricing, monetization, advertiser expectations and measurement.
Is Retail Media: In-Store Report 2025 free?
Yes. It is listed here as free.
What level is Retail Media: In-Store Report 2025 for?
It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does Retail Media: In-Store Report 2025 take?
Plan for ~30–45 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Retail Media: In-Store Report 2025?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
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