News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
Chandak Vansham used a three-dimensional swing integrated into a hoarding as part of a 15-site luxury real estate campaign, turning an amenity and lifestyle cue into the physical media idea.
Campaign Analysis3 min read
A21, Compass Connections, Clear Channel Outdoor and Union Pacific expanded a “Can You See Me?” anti-human-trafficking message through digital billboards, using national OOH reach around a period of heightened travel and major events.
Public Service OOH3 min read
Lodha used large static and digital billboards along Mumbai’s Western Express Highway, demonstrating how premium real-estate brands can focus media around a high-value commuter corridor.
Campaign Analysis3 min read
Illuminight used a backlit billboard for a cancer fundraising message, making literal illumination part of the idea instead of treating lighting as only a media specification.
Creative & Technology3 min read
Singapore
KFC Singapore supported its Curry x Sambal Zinger launch with dynamic DOOH, high share of voice and rapid creative deployment, using immediacy to reinforce a limited-time product moment.
Programmatic DOOH3 min read
Sky Sports paired six national posters with 20 Premier League club-specific executions, balancing a single “Welcome to the Show” platform with local relevance for football audiences.
Campaign Analysis3 min read
U.S. OOH revenue growth of 10.7% in Q2 2026 exceeded nominal GDP growth and inflation, strengthening the case that the medium is gaining share rather than merely rising with prices.
Market Data3 min read
Hong Kong
Subway concentrated a Hong Kong DOOH push on LED placements at World-Wide House in Central and 598 Shanghai Street in Mong Kok, using two very different high-traffic urban contexts.
Campaign Analysis3 min read
London
Twix used a graffiti-inspired East London execution that borrowed the visual language of its surroundings, showing how contextual design can make branded OOH feel less like an inserted ad.
Campaign Analysis3 min read
Broadsign’s 2026 programmatic DOOH analysis says private marketplace transactions represented more than 86% of pDOOH spend in 2025, while a small number of standard creative dimensions captured most video and display spend.
Programmatic DOOH3 min read
Foxtale’s Shah Rukh Khan campaign launched with more than 70 billboards across Mumbai, Bengaluru and Delhi, using celebrity recognition and broad urban coverage to build beauty-brand salience.
Campaign Analysis3 min read
Veridooh added advertising veteran David Bell to its advisory council as independent OOH verification becomes a larger part of agency and advertiser buying workflows.
Measurement3 min read
