News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
Seoul
HOT6 used projection-based “beamvertising” in Seoul’s Seongsu district, showing how nighttime projection can turn building surfaces into temporary media without installing a permanent screen.
Creative & Technology3 min read
A Rolling Adz perspective argues that OOH’s reporting problem is operational fragmentation: advertisers often receive incompatible proof, logs, photos and data from multiple vendors after a campaign.
Measurement3 min read
U.S. out-of-home advertising revenue grew 10.7% year over year to $3.16 billion in Q2 2026, while DOOH expanded faster and represented 38.4% of quarterly OOH revenue.
Market Data3 min read
Link Media Outdoor reported second-quarter billboard revenue growth of roughly 3% to $11.7 million, with higher occupancy and rates helping the operator grow sales.
Business & Earnings3 min read
NARS used an oversized New York installation to turn beauty packaging and product form into a physical object, giving the campaign immediate scale and photographability.
Campaign Analysis3 min read
TUI and Capital Breakfast used a temporary Gatwick North Terminal rename as an experiential media moment, turning a familiar airport place name into campaign content.
Experiential OOH3 min read
A Gulf OOH industry commentary argues that premium locations are no longer enough on their own as data, audience intelligence, automation and measurable outcomes become central to media value.
Market Analysis3 min read
e& Egypt extended its “No Excuses” summer campaign into Greater Cairo OOH, translating television-led comedy into roadside creative centered on 5G and connectivity.
Campaign Analysis3 min read
oOh!media reported first-half 2026 revenue of A$340.9 million and a record 16.9% share of Australian agency media spend, while softer billboard performance and higher fixed rents weighed on margins.
Business & Earnings3 min read
OLIPOP’s summer outdoor push combined murals, trucks, static and digital billboards and a boat billboard, illustrating how format diversity can extend one visual system into different urban contexts.
Campaign Analysis3 min read
Take 10 Media’s QR-led screen workflow lets users submit content for display on a digital screen, highlighting how self-serve tools could lower the transaction barrier for local and short-duration DOOH.
Creative & Technology3 min read
WERO used a three-week takeover of Brussels’ De Brouckère metro environment to build repeated awareness for its payment brand across a high-frequency urban journey.
Transit Advertising3 min read
