News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
Dubai
Gucci used an unusually restrained Dubai OOH execution near Sheikh Zayed Road, relying on fashion imagery and its wordmark rather than a promotional headline or offer.
Campaign Analysis3 min read
JOLT launched Spark Intelligence across its U.S. network, adding audience-led planning and measurement tools to more than 4,750 screens in 65 designated market areas.
DOOH Data & Measurement3 min read
eMarketer says digital formats are on track to account for 49% of worldwide OOH advertising revenue in 2026, up from 31% in 2020, putting DOOH close to half of the global category.
Market Data3 min read
Elios used a straightforward product-led OOH campaign for Ultra LED, keeping packaging and the core proposition visually dominant rather than overloading roadside viewers with detail.
Campaign Analysis3 min read
Gawk Outdoor won a New South Wales Land and Environment Court appeal for a digital billboard on the Pacific Highway, creating Coffs Harbour’s first approval for advertising that rotates on a regular short interval.
Regulation & Planning3 min read
MG centered its RX9 PHEV outdoor campaign on a claimed 1,100-kilometre total driving range, using a single product proof point to make the hybrid SUV proposition legible at billboard speed.
Campaign Analysis3 min read
Samsung Electronics America and Smartify Media announced an integration that brings Smartify's advertising network into Samsung VXT, giving commercial-display owners another route to monetize screens without replacing hardware.
DOOH Technology3 min read
Skechers launched a back-to-school outdoor campaign across the UAE using school-themed framing, student imagery and product-forward creative designed for fast highway recognition.
Campaign Analysis3 min read
SIMCA Advertising’s Fahim Batliwala argues that digital OOH is changing planning from a mostly location-led exercise into one that can use audiences, context, timing and flexible creative more deliberately.
Planning & Strategy3 min read
KFC Canada and Courage launched “Kwench Traps,” an OOH and influencer campaign for the Kwench drinks menu that also invites consumers to create their own content for a chance to appear on billboards.
Campaign Analysis3 min read
LATAM Airlines launched a year-long Times Square billboard presence, using one of the world’s most recognizable DOOH districts for sustained international brand visibility rather than a short launch burst.
Campaign Analysis3 min read
Riksbyggen and BBDO Nordics built three full-scale tiny “homes” based on what an average 25-year-old can afford in Stockholm, Gothenburg and Umeå, turning a housing statistic into a physical experience.
Experiential OOH3 min read
