News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
e& Egypt extended its “No Excuses” summer campaign into Greater Cairo OOH, translating television-led comedy into roadside creative centered on 5G and connectivity.
Campaign Analysis3 min read
OLIPOP’s summer outdoor push combined murals, trucks, static and digital billboards and a boat billboard, illustrating how format diversity can extend one visual system into different urban contexts.
Campaign Analysis3 min read
New York City
Spotify used New York City subway media around Chappell Roan to turn a transit journey into a fan-facing experience designed for both commuter visibility and social sharing.
Campaign Analysis3 min read
London
Three Mobile’s “Let Fun In” campaign used an Oxford Circus tunnel takeover, bus media and wider OOH to give a new brand platform repeated physical presence across central London.
Campaign Analysis3 min read
Liberty Mutual extended its “Liberty Biberty” character into a dimensional outdoor execution, using physicality and humor to turn a familiar advertising device into a street-level brand moment.
Campaign Analysis3 min read
Dallas
Electrolit used LED billboard trucks across New York, Los Angeles and Dallas during the 2026 World Cup. The reported results show the format's flexibility—and the operational questions buyers should ask before booking it.
Campaign Analysis4 min read
OAAA, the Ad Council and NHTSA are using a simple national message with heavier relevance in warmer markets. The campaign offers a useful planning model for brands balancing consistency with local context.
Campaign Analysis4 min read
PATRÓN's U.S. campaign uses interactive billboards, murals, kiosks, transit takeovers, 3D screens and mobile OOH to turn a product fact into a repeated consumer question.
Campaign Analysis4 min read
Tokyo
Brand USA combined Tokyo transit networks, business districts, Shibuya and Cross Shinjuku Vision in its first Japan OOH campaign—a useful model for linking broad reach, trade activity and destination fame.
Campaign Analysis6 min read
Absolut and TABASCO launched their spicy vodka collaboration in 2026 with a campaign built around heat, red peppers and volcanic imagery.
Campaign Analysis3 min read
Coach’s 'Explore Your Story' platform was shaped with input from Gen Z communities and built around long-form storytelling, books and self-expression.
Campaign Analysis3 min read
