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Results for “pDOOH”
29 pages match across city guides, landmark locations, formats, tools and news.
AdQuick DSP
AdQuick's programmatic buying layer for activating DOOH inventory with audience, geographic, contextual, and campaign controls.
/tools/adquick-dspBeeyond Media
A programmatic DOOH platform for planning, scheduling, executing, and monitoring campaigns across a large connected screen footprint.
/tools/beeyond-mediaBroadsign Reach
Broadsign's programmatic buying ecosystem for accessing digital out-of-home inventory, with planning, deal activation, and reporting capabilities.
/tools/broadsign-reachDisplayce
A specialist programmatic DOOH media platform for planning, trading, and optimizing campaigns across a large international inventory footprint.
/tools/displayceHivestack
A programmatic DOOH platform within Perion's advertising technology portfolio, covering demand, supply, audience targeting, and measurement workflows.
/tools/hivestackJCDecaux Opens 100% of Its DOOH Inventory to Programmatic in Nine Latin American Markets
JCDecaux announced programmatic access to 100% of its DOOH inventory in Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay through VIOOH.
/article/jcdecaux-opens-100-of-its-dooh-inventory-to-programmatic-in-nine-latin-american-marketsJCDecaux’s Full Programmatic Connection Across Nine Latin American Markets Gives Buyers a Bigger Regional Canvas
VIOOH says JCDecaux has connected 100% of its DOOH inventory to programmatic in nine Latin American markets, broadening addressable regional supply.
/article/jcdecaux-s-full-programmatic-connection-across-nine-latin-american-markets-gives-buyers-a-bigger-regional-canvasLemma
An adtech platform with a major programmatic DOOH footprint, connecting screens, advertisers, and broader omnichannel buying workflows.
/tools/lemmaOPPO’s Select City Walk Campaign Shows What Programmatic DOOH Can Do Inside Retail
OPPO India has used programmatic DOOH at Select City Walk in Delhi, combining a high-footfall retail environment with automated digital-screen activation.
/article/oppo-s-select-city-walk-campaign-shows-what-programmatic-dooh-can-do-inside-retailOutMoove
A programmatic DOOH buying platform focused on making digital outdoor inventory easier to plan and activate through automated workflows.
/tools/outmoovePlace Exchange
A programmatic OOH exchange that connects premium OOH supply with major DSPs and supports planning, execution, and standardized measurement.
/tools/place-exchangeProgrammatic Digital Out-of-Home: Costs, Specs, Buying and Creative Guide
Learn how to buy programmatic digital out-of-home, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/programmatic-doohSage+Archer
A programmatic media platform with a strong digital out-of-home focus, used for audience-led and contextual campaign activation.
/tools/sage-archerShibuya’s Street-Level Popup Screen Nears the End of Its Limited Run
LIVE BOARD’s SHIBUYA POPUP BOARD has been available on a limited basis from June 9 through August 3 near Tokyo’s Scramble Crossing.
/article/shibuya-s-street-level-popup-screen-nears-the-end-of-its-limited-runSplicky
A demand-side platform that supports real-time DOOH buying with geographic, GPS, weather, and other data-driven targeting options.
/tools/splickyTrillboards and Moving Walls Add Another Link to the Programmatic DOOH Supply Chain
Trillboards has partnered with Moving Walls to make its screen inventory accessible through programmatic DOOH workflows.
/article/trillboards-and-moving-walls-add-another-link-to-the-programmatic-dooh-supply-chainVIOOH
A global programmatic DOOH platform connecting premium media-owner inventory with advertisers and DSPs through automated trading.
/tools/vioohVIOOH and b.drops Bring Programmatic DOOH Into Brazil’s Wellness and Self-Care Environments
VIOOH announced a partnership with Brazilian DOOH channel b.drops, adding programmatic access to screens in self-care and wellness environments.
/article/viooh-and-b-drops-bring-programmatic-dooh-into-brazil-s-wellness-and-self-care-environmentsVIOOH’s Grupo IMU Partnership Gives Programmatic Buyers More Useful Scale in Mexico
VIOOH said its Grupo IMU partnership delivers access to more than 400 digital screens in Mexico, expanding programmatic DOOH opportunities in a major urban market.
/article/viooh-s-grupo-imu-partnership-gives-programmatic-buyers-more-useful-scale-in-mexicoVistar Media DSP
A specialist DOOH demand-side platform used to plan, target, buy, optimize, and measure programmatic outdoor campaigns.
/tools/vistar-media-dspA 5-Minute Guide to Programmatic DOOH for Brand Managers
A fast brand-manager introduction to planning, activating and measuring a pDOOH campaign.
/learning/vistar-programmatic-dooh-five-minute-guideAccelerate: Foundations of DOOH
Vistar’s free foundational certification covers the pDOOH ecosystem, targeting, data, impressions, creative workflows and omnichannel campaign planning.
/learning/vistar-accelerate-foundations-of-doohBroadsign Data Shows PMPs Account for More Than 86% of Programmatic OOH Spend
Broadsign’s 2026 programmatic DOOH analysis says private marketplace transactions represented more than 86% of pDOOH spend in 2025, while a small number of standard creative dimensions captured most video and display spend.
/article/broadsign-data-shows-pmps-account-for-more-than-86-of-programmatic-ooh-spendDOOH Essentials
A free one-hour self-paced DOOH course and test covering formats, pDOOH, adoption, benefits and practical use cases.
/learning/basis-dooh-essentialsProgrammatic DOOH for Tentpole Events
A playbook for planning, securing, targeting, optimizing and measuring pDOOH around major sports, cultural and citywide events.
/learning/broadsign-tentpole-pdooh-activation-guideProgrammatic Essentials
A free programmatic fundamentals course covering RTB, strategy, tactics and the wider automated-buying landscape behind pDOOH.
/learning/basis-programmatic-essentialsThe Shift Toward Audience-Based DOOH Buying
An introduction to moving from location-only planning toward audience-based pDOOH buying using behavioral and movement data.
/learning/broadsign-audience-based-dooh-buyingUnderstanding DOOH Metrics
A practical explanation of impressions, reach, frequency, engagement and newer pDOOH performance metrics.
/learning/broadsign-dooh-metrics-guideWhat Is Programmatic DOOH?
A clear walkthrough of how pDOOH changes the way digital OOH is planned, targeted, bought and optimized.
/learning/broadsign-programmatic-dooh