BillboardGuide
  • Programmatic & DSP
  • Programmatic DOOH
  • Enterprise

Splicky

by Goldbach / Splicky

A demand-side platform that supports real-time DOOH buying with geographic, GPS, weather, and other data-driven targeting options.

Pricing
Self-service or managed commercial model depending on account and market.
Built For
European programmatic buyers that want DOOH inside a performance-style DSP workflow.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.

Key Features

Real-time DOOH buying

Geo and GPS targeting

Weather-based targeting

Deal-based activation

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Activating or managing OOH / DOOH media

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • European programmatic buyers that want DOOH inside a performance-style DSP workflow.

Not Ideal For

  • Traditional static OOH planning.

Pros & Cons

Pros

  • Long-running pDOOH support
  • Useful contextual targeting options

Cons

  • Market coverage depends on supply integrations
  • Less focused on static OOH

Pricing

Programmatic DOOH

Self-service or managed commercial model depending on account and market.

At a Glance

Category
Programmatic & DSP
Sub-category
Programmatic DOOH
Pricing
Self-service or managed commercial model depending on account and market.
Target Market
European programmatic buyers that want DOOH inside a performance-style DSP workflow.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Integrations

  • DSP
  • pDOOH
  • geo targeting
  • weather targeting

Security & Compliance

SSO
SOC 2
GDPR
API Access

Sources & Methodology

  1. Goldbach / Splicky — official product/siteGoldbach / Splicky

Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.

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