BillboardGuide

The world of outdoor advertising.

  • Programmatic & DSP
  • Programmatic DOOH
  • Enterprise

Splicky

by Goldbach / Splicky

A demand-side platform that supports real-time DOOH buying with geographic, GPS, weather, and other data-driven targeting options.

Pricing
Self-service or managed commercial model depending on account and market.
Built For
European programmatic buyers that want DOOH inside a performance-style DSP workflow.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.

Key Features

Real-time DOOH buying

Geo and GPS targeting

Weather-based targeting

Deal-based activation

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Activating or managing OOH / DOOH media

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • European programmatic buyers that want DOOH inside a performance-style DSP workflow.

Not Ideal For

  • Traditional static OOH planning.

Pros & Cons

Pros

  • Long-running pDOOH support
  • Useful contextual targeting options

Cons

  • Market coverage depends on supply integrations
  • Less focused on static OOH

Pricing

Programmatic DOOH

Self-service or managed commercial model depending on account and market.

At a Glance

Category
Programmatic & DSP
Sub-category
Programmatic DOOH
Pricing
Self-service or managed commercial model depending on account and market.
Target Market
European programmatic buyers that want DOOH inside a performance-style DSP workflow.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Related terms

  • DSP
  • pDOOH
  • geo targeting
  • weather targeting

Security & Compliance

These details reflect this guide's source material. “Not confirmed” means the guide does not establish that capability; ask the provider for current documentation.

SSONot confirmed
SOC 2Not confirmed
GDPRNot confirmed
API AccessNot confirmed

Sources

Sources & Methodology

1 source

  1. Goldbach / SplickyGoldbach / Splicky — official product/sitesplicky.com (opens in a new tab)

Product features, availability and commercial terms are set by the provider. Confirm current details before choosing a tool. Last updated .

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