BillboardGuide
  • Programmatic & DSP
  • Programmatic DOOH
  • Enterprise

Vistar Media DSP

by Vistar Media

A specialist DOOH demand-side platform used to plan, target, buy, optimize, and measure programmatic outdoor campaigns.

Pricing
Enterprise / managed commercial terms; media typically transacts on CPM-based deals or auctions.
Built For
Agencies and brands running scaled programmatic DOOH with specialist trading requirements.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.

Key Features

DOOH-specialist DSP

Audience and location targeting

Deal and marketplace access

Campaign measurement integrations

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Activating or managing OOH / DOOH media

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • Agencies and brands running scaled programmatic DOOH with specialist trading requirements.

Not Ideal For

  • One-off local advertisers that need a very simple pay-per-play interface.

Pros & Cons

Pros

  • Deep specialization in DOOH
  • Large ecosystem of supply and data integrations

Cons

  • Enterprise-oriented
  • Campaign setup can be more complex than SMB self-serve tools

Pricing

Programmatic DOOH

Enterprise / managed commercial terms; media typically transacts on CPM-based deals or auctions.

At a Glance

Category
Programmatic & DSP
Sub-category
Programmatic DOOH
Pricing
Enterprise / managed commercial terms; media typically transacts on CPM-based deals or auctions.
Target Market
Agencies and brands running scaled programmatic DOOH with specialist trading requirements.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Integrations

  • pDOOH
  • DSP
  • audience targeting
  • measurement

Security & Compliance

SSO
SOC 2
GDPR
API Access

Sources & Methodology

  1. Vistar Media — official product/siteVistar Media

Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.

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