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The world of outdoor advertising.

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  • Programmatic & DSP
  • Programmatic DOOH
  • Enterprise

Vistar Media DSP

by Vistar Media

A specialist DOOH demand-side platform used to plan, target, buy, optimize, and measure programmatic outdoor campaigns.

Pricing
Enterprise / managed commercial terms; media typically transacts on CPM-based deals or auctions.
Built For
Agencies and brands running scaled programmatic DOOH with specialist trading requirements.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
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Key Features

DOOH-specialist DSP

Audience and location targeting

Deal and marketplace access

Campaign measurement integrations

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Activating or managing OOH / DOOH media

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • Agencies and brands running scaled programmatic DOOH with specialist trading requirements.

Not Ideal For

  • One-off local advertisers that need a very simple pay-per-play interface.

Pros & Cons

Pros

  • Deep specialization in DOOH
  • Large ecosystem of supply and data integrations

Cons

  • Enterprise-oriented
  • Campaign setup can be more complex than SMB self-serve tools

Pricing

Programmatic DOOH

Enterprise / managed commercial terms; media typically transacts on CPM-based deals or auctions.

At a Glance

Category
Programmatic & DSP
Sub-category
Programmatic DOOH
Pricing
Enterprise / managed commercial terms; media typically transacts on CPM-based deals or auctions.
Target Market
Agencies and brands running scaled programmatic DOOH with specialist trading requirements.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Related terms

  • pDOOH
  • DSP
  • audience targeting
  • measurement

Security & Compliance

These details reflect this guide's source material. “Not confirmed” means the guide does not establish that capability; ask the provider for current documentation.

SSONot confirmed
SOC 2Not confirmed
GDPRNot confirmed
API AccessNot confirmed

Sources

Sources & Methodology

1 source

  1. Vistar MediaVistar Media — official product/sitevistarmedia.com (opens in a new tab)

Product features, availability and commercial terms are set by the provider. Confirm current details before choosing a tool. Last updated .

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