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Place Exchange

by Place Exchange / Broadsign

A programmatic OOH exchange that connects premium OOH supply with major DSPs and supports planning, execution, and standardized measurement.

Pricing
Commercial terms are partner- and deal-based; not positioned as a simple public subscription.
Built For
DSPs, agencies, and media owners that need programmatic connectivity to premium OOH supply.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
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Key Features

Programmatic OOH exchange

DSP and supply-side integrations

Programmatic guaranteed support

PerView measurement

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Activating or managing OOH / DOOH media

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • DSPs, agencies, and media owners that need programmatic connectivity to premium OOH supply.

Not Ideal For

  • Advertisers wanting a simple direct-buy billboard storefront.

Pros & Cons

Pros

  • Strong programmatic interoperability
  • Measurement is built into the ecosystem

Cons

  • Often accessed through partners rather than a simple consumer-style checkout
  • Deal availability varies by market

Pricing

Programmatic OOH Exchange

Commercial terms are partner- and deal-based; not positioned as a simple public subscription.

At a Glance

Category
Programmatic & DSP
Sub-category
Programmatic OOH Exchange
Pricing
Commercial terms are partner- and deal-based; not positioned as a simple public subscription.
Target Market
DSPs, agencies, and media owners that need programmatic connectivity to premium OOH supply.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Related terms

  • SSP
  • exchange
  • pDOOH
  • omnichannel DSP access
  • measurement

Security & Compliance

These details reflect this guide's source material. “Not confirmed” means the guide does not establish that capability; ask the provider for current documentation.

SSONot confirmed
SOC 2Not confirmed
GDPRNot confirmed
API AccessNot confirmed

Sources

Sources & Methodology

1 source

  1. Place Exchange / BroadsignPlace Exchange / Broadsign — official product/siteplaceexchange.com (opens in a new tab)

Product features, availability and commercial terms are set by the provider. Confirm current details before choosing a tool. Last updated .

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