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Place Exchange

by Place Exchange / Broadsign

A programmatic OOH exchange that connects premium OOH supply with major DSPs and supports planning, execution, and standardized measurement.

Pricing
Commercial terms are partner- and deal-based; not positioned as a simple public subscription.
Built For
DSPs, agencies, and media owners that need programmatic connectivity to premium OOH supply.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
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Key Features

Programmatic OOH exchange

DSP and supply-side integrations

Programmatic guaranteed support

PerView measurement

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Activating or managing OOH / DOOH media

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • DSPs, agencies, and media owners that need programmatic connectivity to premium OOH supply.

Not Ideal For

  • Advertisers wanting a simple direct-buy billboard storefront.

Pros & Cons

Pros

  • Strong programmatic interoperability
  • Measurement is built into the ecosystem

Cons

  • Often accessed through partners rather than a simple consumer-style checkout
  • Deal availability varies by market

Pricing

Programmatic OOH Exchange

Commercial terms are partner- and deal-based; not positioned as a simple public subscription.

At a Glance

Category
Programmatic & DSP
Sub-category
Programmatic OOH Exchange
Pricing
Commercial terms are partner- and deal-based; not positioned as a simple public subscription.
Target Market
DSPs, agencies, and media owners that need programmatic connectivity to premium OOH supply.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Integrations

  • SSP
  • exchange
  • pDOOH
  • omnichannel DSP access
  • measurement

Security & Compliance

SSO
SOC 2
GDPR
API Access

Sources & Methodology

  1. Place Exchange / Broadsign — official product/sitePlace Exchange / Broadsign

Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.

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