Huntington Sells 48 Florida Billboard Displays to Lamar
Huntington Billboards sold a Florida portfolio of 48 existing displays plus eight displays under development to Lamar Advertising, with transaction terms undisclosed.
M&A & Operations3 min read
News & analysis
Latest articles
Campaigns, industry news and practical advice for billboard advertisers.
What Makes a Great Billboard Location? Visibility Beats Raw Traffic
Nord & Smith argues that strong OOH placement should be evaluated through view distance, traffic speed, lighting, positioning and obstructions rather than traffic volume alone.
OOH Planning3 min read
London
JCDecaux Adds 110 Digital Screens to Its London LDN Network
JCDecaux expanded its London Digital Network with 110 new DOOH screens in 2026, mostly around bus shelters, and plans another 114 screens in 2027.
Network Expansion3 min read
MARS Cosmetics Turns a Wrapped Car Into a Moving Mumbai OOH Mascot
MARS Cosmetics used a wrapped vehicle topped with an oversized MARSIE mascot for a three-day Mumbai activation, blending mobile OOH with a photographable physical brand character.
Experiential OOH3 min read
Simon Launches a 200+ Destination Retail Media Network
Simon Property Group launched Simon Media Network, combining media across more than 200 shopping and mixed-use destinations with first-party consumer intelligence and commerce measurement.
Retail Media3 min read
VIOOH Adds 38,000+ US Screens Through Screenverse Partnership
VIOOH partnered with Screenverse to add programmatic access to more than 38,000 U.S. digital screens across retail, residential, office, transit, entertainment and healthcare environments.
Programmatic DOOH3 min read
Dubai
IKEA Uses Dubai DOOH to Make “Space” the Core Brand Idea
IKEA's Dubai outdoor campaign used the line “Make space for what you love” across large-format and digital placements, connecting a simple emotional message with the retailer's home-furnishing proposition.
Campaign Analysis3 min read
Perion Acquires PRN to Expand In-Store Retail Media DOOH
Perion agreed to acquire PRN for up to $12 million, expanding its in-store retail media capabilities across major North American warehouse, big-box and healthcare retail environments.
M&A & Retail Media3 min read
Samsung Uses Wegz and Lege-Cy to Localize Galaxy A57 and A37 OOH in Cairo
Samsung used Egyptian music figures Wegz and Lege-Cy in Cairo OOH for the Galaxy A57 and A37, extending a locally familiar creative platform around the Galaxy A series.
Campaign Analysis3 min read
Screenverse Opens Programmatic Grocery DOOH Through Retail Visions
Screenverse partnered with Retail Visions to make grocery-store digital out-of-home inventory available programmatically, expanding the overlap between place-based DOOH and retail media.
Programmatic DOOH3 min read
TikTok Expands Out of Phone DOOH Across Five European Markets
TikTok expanded its Out of Phone initiative through new European media partners, extending creator and advertiser content onto screens in the UK, France, Belgium, Spain and Italy.
DOOH Partnerships3 min read
Big Happy and Veridooh Launch Verified CPM Buying for US DOOH
Big Happy and Veridooh introduced a verified CPM option for U.S. digital out-of-home campaigns, allowing buyers to pay on plays and impressions independently confirmed as valid.
Measurement & Programmatic3 min read