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60 pages match across city guides, landmark locations, formats, tools and news.

  1. NewsCampaign Watch

    Fanatics Takes Its Plea to Lionel Messi Onto Billboards Around the World

    Fanatics’ 'We’re Still Wearing It' campaign asks Lionel Messi not to hang up his shirt while supporters are still wearing it.

    /article/fanatics-takes-its-plea-to-lionel-messi-onto-billboards-around-the-world
  2. NewsCampaign Watch

    The Economist’s Anti-AI Billboards Prove Minimal Copy Can Still Dominate the Street

    The Economist has returned to its familiar minimalist outdoor language with a campaign that challenges the rise of AI using short lines such as 'Think outside the bot' and 'actual intelligence'.

    /article/the-economist-s-anti-ai-billboards-prove-minimal-copy-can-still-dominate-the-street
  3. NewsTeaser Campaign

    “Real Estate by the Gram” Mystery Billboards Tease Egypt Without a Brand Name

    Minimal blue billboards carrying the phrase “Real Estate by the Gram” appeared in Egypt without a visible developer, project name or hotline, using ambiguity as the campaign's primary attention device.

    /article/real-estate-by-the-gram-mystery-billboards-tease-egypt-without-a-brand-name
  4. Format guideDigital OOH

    3D Anamorphic Digital Billboards: Costs, Specs, Buying and Creative Guide

    Learn how to buy 3d anamorphic digital billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.

    /formats/three-dimensional-anamorphic-dooh
  5. Format guideRoadside billboards

    48-Sheet Billboards: Costs, Specs, Buying and Creative Guide

    Learn how to buy 48-sheet billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.

    /formats/forty-eight-sheet-billboards
  6. Format guideRoadside billboards

    96-Sheet Billboards: Costs, Specs, Buying and Creative Guide

    Learn how to buy 96-sheet billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.

    /formats/ninety-six-sheet-billboards
  7. SoftwareSelf-Serve Billboard Buying

    Blip Billboards

    A self-serve platform for launching digital billboard campaigns with flexible budgets, location selection, scheduling, creative uploads, and campaign analytics.

    /tools/blip-billboards
  8. Location guideKuala Lumpur, Malaysia

    Bukit Bintang Digital Billboards

    Plan Bukit Bintang Digital Billboards advertising: audience, inventory, booking routes, creative guidance, risks and current source links.

    /locations/bukit-bintang-digital-billboards
  9. NewsCampaign Watch

    Chandak Group Turns Mumbai Billboards Into ‘Living Rooms’

    Chandak Group has used Mumbai OOH to turn billboard space into living-room-inspired creative, bringing the real-estate product idea into the physical construction of the advertisement.

    /article/chandak-group-turns-mumbai-billboards-into-living-rooms
  10. NewsCommunity & Cultural OOH

    Clear Channel Uses Nationwide Digital Billboards for a Dolly Parton Tribute

    Clear Channel Outdoor used its U.S. digital billboard network for a nationwide Dolly Parton tribute, demonstrating how networked DOOH can coordinate a time-sensitive cultural message at national scale.

    /article/clear-channel-uses-nationwide-digital-billboards-for-a-dolly-parton-tribute
  11. NewsPublic Service OOH

    Clear Channel, A21 and Union Pacific Use National Digital Billboards Against Human Trafficking

    A21, Compass Connections, Clear Channel Outdoor and Union Pacific expanded a “Can You See Me?” anti-human-trafficking message through digital billboards, using national OOH reach around a period of heightened travel and major events.

    /article/clear-channel-a21-and-union-pacific-use-national-digital-billboards-against-human-traffickin
  12. LearningBeginner

    Digital Billboards: Buying, Creative and Production Basics

    A compact guide to how digital billboards are bought, rotated, updated and prepared for production.

    /learning/digital-billboards-buying-and-creative
  13. Format guideRoadside billboards

    Digital Billboards: Costs, Specs, Buying and Creative Guide

    Learn how to buy digital billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.

    /formats/digital-billboards
  14. NewsCampaign Analysis

    Foxtale Puts Shah Rukh Khan Across 70+ Billboards in Mumbai, Bengaluru and Delhi

    Foxtale’s Shah Rukh Khan campaign launched with more than 70 billboards across Mumbai, Bengaluru and Delhi, using celebrity recognition and broad urban coverage to build beauty-brand salience.

    /article/foxtale-puts-shah-rukh-khan-across-70-billboards-in-mumbai-bengaluru-and-delhi
  15. NewsCommunity OOH

    Lamar Opens Digital Billboards to Grandparents’ Day Photos Across US Markets

    Lamar invited families to submit Grandparents' Day photos for possible display on digital billboards, turning a national DOOH network into a moderated community publishing platform.

    /article/lamar-opens-digital-billboards-to-grandparents-day-photos-across-us-markets
  16. NewsCampaign Watch

    OpenAI Turns City Billboards Into a Gallery for ChatGPT Images Creators

    OpenAI’s first large-scale campaign for ChatGPT Images is running across Los Angeles, New York, Detroit, Chicago and Miami from May through August.

    /article/openai-turns-city-billboards-into-a-gallery-for-chatgpt-images-creators
  17. Format guideBuilding-scale media

    Rooftop Billboards: Costs, Specs, Buying and Creative Guide

    Learn how to buy rooftop billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.

    /formats/rooftop-billboards
  18. Format guideRoadside billboards

    Static Bulletin Billboards: Costs, Specs, Buying and Creative Guide

    Learn how to buy static bulletin billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.

    /formats/static-bulletin-billboards
  19. Location guideWest Hollywood, United States

    Sunset Strip Billboards Los Angeles

    A practical advertiser guide to Sunset Strip billboards in West Hollywood, including current digital spectaculars, operators, formats, audience context, costs, regulations, and direct buying routes.

    /locations/sunset-strip-billboards-los-angeles
  20. Location guideIstanbul, Turkey

    Taksim Square Billboards Istanbul

    A practical guide to the outdoor digital billboards at Taksim Square, including verified screen types, direct buying routes, audience context, pricing factors, and creative considerations.

    /locations/taksim-square-billboards-istanbul
  21. NewsPublic Interest

    Clear Channel’s Anti-Human-Trafficking Billboard Campaign Shows How OOH Can Scale Public-Service Messaging Fast

    Clear Channel Outdoor, Compass Connections, A21 and Union Pacific launched a nationwide anti-human-trafficking billboard campaign timed around major sporting events and World Day Against Trafficking in Persons.

    /article/clear-channel-s-anti-human-trafficking-billboard-campaign-shows-how-ooh-can-scale-public-service-messaging-fast
  22. NewsMarket Watch

    Clear Channel’s Pending Take-Private Deal Keeps One of America’s Biggest OOH Networks in Transition

    Clear Channel Outdoor remains in the process of being acquired by an investor consortium led by Mubadala Capital in partnership with TWG Global.

    /article/clear-channel-s-pending-take-private-deal-keeps-one-of-america-s-biggest-ooh-networks-in-transition
  23. NewsPublic Interest

    Darryl ‘DMC’ McDaniels and Idina Menzel Join a Billboard Campaign That Uses Outdoor to Champion Summer Learning

    Clear Channel Outdoor and nonprofit partners launched a national billboard campaign during National Summer Learning Week featuring Darryl ‘DMC’ McDaniels and Idina Menzel.

    /article/darryl-dmc-mcdaniels-and-idina-menzel-join-a-billboard-campaign-that-uses-outdoor-to-champion-summer-learning
  24. NewsMarket Watch

    Lamar’s Q2 2026 Results Show the Continued Strength of the Billboard Model

    Lamar reported second-quarter 2026 net revenues of $616.7 million, net income of $164.6 million and adjusted EBITDA of $303.4 million, while also raising its guidance for the year.

    /article/lamar-s-q2-2026-results-show-the-continued-strength-of-the-billboard-model
  25. City guideLos Angeles, United States

    Los Angeles Billboard Advertising Guide

    Plan billboard advertising in Los Angeles: districts, formats, transit, pricing factors, booking routes, creative and local rules.

    /cities/los-angeles
  26. City guideNew York City, United States

    New York City Billboard Advertising Guide

    Plan billboard advertising in New York City: districts, formats, transit, pricing factors, booking routes, creative and local rules.

    /cities/new-york-city
  27. NewsPlanning Watch

    Ohio State Fair’s Closing Day Highlights the Scale Advantage of Local Event OOH

    The 2026 Ohio State Fair runs through August 2 in Columbus.

    /article/ohio-state-fair-s-closing-day-highlights-the-scale-advantage-of-local-event-ooh
  28. LearningAll Levels

    OOH Creative Library

    A searchable library of real OOH creative, including award-winning billboards, digital work, contextual campaigns and copywriting.

    /learning/ooh-creative-library
  29. NewsMarket Analysis

    OUTFRONT’s Billboard Segment Growth Suggests Digital Yield and Event Demand Are Still Doing Heavy Lifting

    OUTFRONT said billboard segment revenue rose to $379.4 million in Q2, helped by higher yield, programmatic and direct digital advertising and revenue related to the 2026 FIFA World Cup.

    /article/outfront-s-billboard-segment-growth-suggests-digital-yield-and-event-demand-are-still-doing-heavy-lifting
  30. City guidePhiladelphia, United States

    Philadelphia Billboard Advertising Guide

    Plan billboard advertising in Philadelphia: districts, formats, transit, pricing factors, booking routes, creative and local rules.

    /cities/philadelphia
  31. EventShanghai, China

    SIGN CHINA Shanghai 2026

    SIGN CHINA Shanghai 2026 is an upcoming trade show relevant to OOH, DOOH and advertising professionals through its focus on sign fabrication, wide-format and display production and materials and visual communication.

    /events/sign-china-shanghai-2026
  32. EventShenzhen, China

    SIGN CHINA Shenzhen 2027

    SIGN CHINA Shenzhen 2027 is an upcoming trade show relevant to OOH, DOOH and advertising professionals through its focus on sign fabrication, wide-format production and materials and display technology.

    /events/sign-china-shenzhen-2027
  33. NewsMeasurement Analysis

    Why OOH Buyers Should Stop Treating Every Traffic Count as an Impression

    Modern OOH audience systems such as Geopath attempt to move beyond simple traffic counts by estimating exposure using factors tied to location, movement and the likelihood that an advertising face can actually be seen.

    /article/why-ooh-buyers-should-stop-treating-every-traffic-count-as-an-impression
  34. NewsCampaign Analysis

    ACC Cement Uses High-Visibility Lucknow OOH to Reinforce Strength and Reliability

    ACC Cement used high-visibility OOH in Lucknow to reinforce core category associations around strength, quality and reliability across busy commercial and traffic areas.

    /article/acc-cement-uses-high-visibility-lucknow-ooh-to-reinforce-strength-and-reliability
  35. Format guideRoadside billboards

    Billboard Posters (30-Sheet): Costs, Specs, Buying and Creative Guide

    Learn how to buy billboard posters (30-sheet), including media and production costs, creative specifications, lead times, measurement and campaign uses.

    /formats/billboard-posters-30-sheet
  36. City guideBoston, United States

    Boston Billboard Advertising Guide

    Plan billboard advertising in Boston: districts, formats, transit, pricing factors, booking routes, creative and local rules.

    /cities/boston
  37. Location guideZaventem, Belgium

    Brussels Airport Advertising: Screens, Costs and Booking

    Plan Brussels Airport advertising at BRU: verified media formats, passenger zones, costs, seller route, creative requirements and booking steps.

    /locations/brussels-airport-advertising
  38. City guideChicago, United States

    Chicago Billboard Advertising Guide

    Plan billboard advertising in Chicago: districts, formats, transit, pricing factors, booking routes, creative and local rules.

    /cities/chicago
  39. Location guideSeoul, South Korea

    COEX K-POP Square Billboard Seoul

    A practical advertiser guide to COEX K-POP Square—now operated by CJ CGV as K-POP LIVE—including its 2026 screen upgrade, Gangnam audience context, creative requirements, pricing approach, and direct buying route.

    /locations/coex-kpop-square-billboard-seoul
  40. City guideDallas, United States

    Dallas Billboard Advertising Guide

    Plan billboard advertising in Dallas: districts, formats, transit, pricing factors, booking routes, creative and local rules.

    /cities/dallas
  41. LearningIntermediate

    Digital Lighting Guidelines

    A technical reference for understanding lighting and brightness considerations around digital OOH displays.

    /learning/oaaa-digital-lighting-guidelines
  42. NewsMarket Data

    Digital Screens Are Set to Reach 49% of Global OOH Revenue in 2026

    eMarketer says digital formats are on track to account for 49% of worldwide OOH advertising revenue in 2026, up from 31% in 2020, putting DOOH close to half of the global category.

    /article/digital-screens-are-set-to-reach-49-of-global-ooh-revenue-in-2026
  43. Format guideDigital OOH

    Dynamic Creative DOOH: Costs, Specs, Buying and Creative Guide

    Learn how to buy dynamic creative dooh, including media and production costs, creative specifications, lead times, measurement and campaign uses.

    /formats/dynamic-creative-dooh
  44. NewsCampaign Analysis

    e& Egypt Turns a 5G TV Idea Into Greater Cairo Billboard Creative

    e& Egypt extended its “No Excuses” summer campaign into Greater Cairo OOH, translating television-led comedy into roadside creative centered on 5G and connectivity.

    /article/e-egypt-turns-a-5g-tv-idea-into-greater-cairo-billboard-creative
  45. NewsUnited States

    Electrolit’s World Cup LED-Truck Campaign Offers a Mobile OOH Planning Lesson

    Electrolit used LED billboard trucks across New York, Los Angeles and Dallas during the 2026 World Cup. The reported results show the format's flexibility—and the operational questions buyers should ask before booking it.

    /article/electrolit-world-cup-mobile-ooh-case-study
  46. Location guideGold Coast, Australia

    Gold Coast Airport Advertising: Screens, Locations, Costs & Booking

    Plan Gold Coast Airport advertising with verified domestic baggage-claim screens, passenger data, terminal placement, buying options, specifications and quote guidance.

    /locations/gold-coast-airport-advertising
  47. Format guideRoadside billboards

    Highway Logo Sign Advertising: Costs, Specs, Buying and Creative Guide

    Learn how to buy highway logo sign advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

    /formats/highway-logo-signs
  48. NewsM&A & Operations

    Huntington Sells 48 Florida Billboard Displays to Lamar

    Huntington Billboards sold a Florida portfolio of 48 existing displays plus eight displays under development to Lamar Advertising, with transaction terms undisclosed.

    /article/huntington-sells-48-florida-billboard-displays-to-lamar
  49. NewsMarket Data

    India’s DOOH Revenue Could Nearly Match Static OOH by 2030, PwC Forecast Says

    A PwC forecast reported by DOOH Digital projects India's DOOH revenue rising to roughly half of total OOH by 2030, while physical OOH remains only slightly larger in the forecast.

    /article/indias-dooh-revenue-could-nearly-match-static-ooh-by-2030-pwc-forecast-says
  50. Format guideRoadside billboards

    Junior Posters (8-Sheet): Costs, Specs, Buying and Creative Guide

    Learn how to buy junior posters (8-sheet), including media and production costs, creative specifications, lead times, measurement and campaign uses.

    /formats/junior-posters-8-sheet
  51. Format guideRoadside billboards

    Large-Format Spectaculars: Costs, Specs, Buying and Creative Guide

    Learn how to buy large-format spectaculars, including media and production costs, creative specifications, lead times, measurement and campaign uses.

    /formats/large-format-spectaculars
  52. City guideLas Vegas, United States

    Las Vegas Billboard Advertising Guide

    Plan billboard advertising in Las Vegas: districts, formats, transit, pricing factors, booking routes, creative and local rules.

    /cities/las-vegas
  53. EventShanghai, China

    LED CHINA Shanghai 2026

    LED CHINA Shanghai 2026 is an upcoming trade show relevant to OOH, DOOH and advertising professionals through its focus on led display systems, digital billboard hardware and display components and control.

    /events/led-china-shanghai-2026
  54. EventShenzhen, China

    LED CHINA Shenzhen 2027

    LED CHINA Shenzhen 2027 is an upcoming trade show relevant to OOH, DOOH and advertising professionals through its focus on led billboard hardware, display components and screen control and efficiency.

    /events/led-china-shenzhen-2027
  55. NewsCampaign Analysis

    Lodha Uses Mumbai’s Western Express Highway to Own a Premium Commuter Corridor

    Lodha used large static and digital billboards along Mumbai’s Western Express Highway, demonstrating how premium real-estate brands can focus media around a high-value commuter corridor.

    /article/lodha-uses-mumbais-western-express-highway-to-own-a-premium-commuter-corridor
  56. NewsCampaign Analysis

    MG Makes 1,100 KM Range the Hero of Its RX9 PHEV OOH Campaign

    MG centered its RX9 PHEV outdoor campaign on a claimed 1,100-kilometre total driving range, using a single product proof point to make the hybrid SUV proposition legible at billboard speed.

    /article/mg-makes-1-100-km-range-the-hero-of-its-rx9-phev-ooh-campaign
  57. NewsBuying Watch

    Minnesota Air National Guard Billboard Bid Calls for Five Static Boards Across the State

    A Minnesota Air National Guard solicitation due August 6 calls for five static billboards for six months in Wyoming, St.

    /article/minnesota-air-national-guard-billboard-bid-calls-for-five-static-boards-across-the-state
  58. Format guideMobile OOH

    Mobile Billboard Trucks: Costs, Specs, Buying and Creative Guide

    Learn how to buy mobile billboard trucks, including media and production costs, creative specifications, lead times, measurement and campaign uses.

    /formats/mobile-billboard-trucks
  59. NewsReal Estate OOH

    Montania Gate OOH Combines Mountain Branding With a 10-Year Payment Offer

    Everest View used two distinct Montania Gate billboard treatments—one centered on a mountain-inspired brand identity and another on project renders and a long-term payment proposition.

    /article/montania-gate-ooh-combines-mountain-branding-with-a-10-year-payment-offer
  60. NewsCampaign Analysis

    OLIPOP’s Summer OOH Mix Shows Why One Campaign Can Use Murals, Trucks, Digital and Mobile

    OLIPOP’s summer outdoor push combined murals, trucks, static and digital billboards and a boat billboard, illustrating how format diversity can extend one visual system into different urban contexts.

    /article/olipops-summer-ooh-mix-shows-why-one-campaign-can-use-murals-trucks-digital-and-mobile

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