News & analysis

Programmatic DOOH

Campaigns, industry news and practical advice for billboard advertisers.

Aug 4, 2026

OPPO’s Select City Walk Campaign Shows What Programmatic DOOH Can Do Inside Retail

OPPO India has used programmatic DOOH at Select City Walk in Delhi, combining a high-footfall retail environment with automated digital-screen activation.

Programmatic DOOH3 min read

Aug 3, 2026

JCDecaux Opens 100% of Its DOOH Inventory to Programmatic in Nine Latin American Markets

JCDecaux announced programmatic access to 100% of its DOOH inventory in Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay through VIOOH.

Programmatic DOOH3 min read

Aug 3, 2026

Trillboards and Moving Walls Add Another Link to the Programmatic DOOH Supply Chain

Trillboards has partnered with Moving Walls to make its screen inventory accessible through programmatic DOOH workflows.

Programmatic DOOH3 min read

Jul 31, 2026

VIOOH and b.drops Bring Programmatic DOOH Into Brazil’s Wellness and Self-Care Environments

VIOOH announced a partnership with Brazilian DOOH channel b.drops, adding programmatic access to screens in self-care and wellness environments.

Programmatic DOOH3 min read

Programmatic DOOH

OPPO’s Select City Walk Campaign Shows What Programmatic DOOH Can Do Inside Retail

JCDecaux Opens 100% of Its DOOH Inventory to Programmatic in Nine Latin American Markets

Trillboards and Moving Walls Add Another Link to the Programmatic DOOH Supply Chain

VIOOH and b.drops Bring Programmatic DOOH Into Brazil’s Wellness and Self-Care Environments

The Billboard Brief