News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
OAAA released the shortlist for the 84th annual OBIE Awards, highlighting work across brand, experiential, public-service and technology OOH before the October ceremony in New York.
Awards & Creative3 min read
OneScreen named former Epsilon and CitrusAd executive Adam Skinner as CEO, bringing a retail- and commerce-media background into a company focused on modernizing OOH buying and operations.
Industry Leadership3 min read
HOKA and Jellyfish launched a month-long Strava challenge that turns runners' activity across all five New York boroughs into periodically updated digital OOH creative.
Dynamic DOOH3 min read
A PwC forecast reported by DOOH Digital projects India's DOOH revenue rising to roughly half of total OOH by 2030, while physical OOH remains only slightly larger in the forecast.
Market Data3 min read
McDowell's Soda used a three-dimensional OOH execution in Kolkata, adding physical depth to a product-led brand activation in the Indian market.
Experiential OOH3 min read
Moving Walls partnered with BrightSign so screen operators can access advertising and monetization tools through the BrightSign ecosystem, lowering the operational barrier between digital signage and DOOH inventory.
DOOH Technology3 min read
Dubai
Talabat's UAE back-to-school DOOH leaned on familiar brand assets and situational relevance instead of making the campaign primarily about discounts or complicated promotional mechanics.
Campaign Analysis3 min read
Displayce reported strong growth in programmatic DOOH activity across Germany, Austria and Switzerland, with campaign and impression volumes rising sharply in its own platform data during the first seven months of 2026.
Programmatic DOOH3 min read
SBS and oOh!media launched a content partnership that will place SBS News across more than 6,300 lift and lobby screens, with additional exposure in airports and universities.
Place-Based Media3 min read
Dubai
iSTYLE used a Sheikh Zayed Road billboard for the MacBook Air M5 that moves from product recognition to a monthly-payment offer, effectively compressing a retail sales funnel into one roadside layout.
Campaign Analysis3 min read
oOh!media launched what it describes as Wollongong's first large-format digital billboard on Crown Street, strengthening its regional New South Wales roadside network.
Network Expansion3 min read
Clear Channel Outdoor used its U.S. digital billboard network for a nationwide Dolly Parton tribute, demonstrating how networked DOOH can coordinate a time-sensitive cultural message at national scale.
Community & Cultural OOH3 min read
