Search
Results for “AR”
60 pages match across city guides, landmark locations, formats, tools and news.
Canary Wharf’s Next DOOH Chapter Could Include AR, Projections and Drone Shows
As part of its renewed Canary Wharf relationship, Ocean says it plans to broaden the existing DOOH offer with immersive experiences using technologies such as augmented reality, installations and projections, with drone shows also identified as a potential format.
/article/canary-wharf-s-next-dooh-chapter-could-include-ar-projections-and-drone-showsAbsolut × TABASCO Shows the Value of Building Outdoor Around One Instantly Readable Visual Metaphor
Absolut and TABASCO launched their spicy vodka collaboration in 2026 with a campaign built around heat, red peppers and volcanic imagery.
/article/absolut-tabasco-shows-the-value-of-building-outdoor-around-one-instantly-readable-visual-metaphorBay Area Mix and Mingle and DSF Pixel Awards 2026
Bay Area Mix and Mingle and DSF Pixel Awards 2026 is an upcoming awards & networking relevant to OOH, DOOH and advertising professionals through its focus on digital signage creative, industry innovation and networking and best practice.
/events/bay-area-mix-and-mingle-and-dsf-pixel-awards-2026Broadsign’s 2026 Programmatic DOOH Trends Preview Shows What Buyers Are Valuing Right Now
Broadsign has published a preview of its 2026 Programmatic DOOH Trends Report, drawing on full-year 2025 and Q1 2026 internal transaction data.
/article/broadsign-s-2026-programmatic-dooh-trends-preview-shows-what-buyers-are-valuing-right-nowClear Channel’s Creative-Quality Study Is a Reminder That Better Boards Are Not Just a Design Preference
Clear Channel Outdoor and Super Optimal said new analysis suggests creative execution plays a meaningful role in explaining why some OOH campaigns outperform others.
/article/clear-channel-s-creative-quality-study-is-a-reminder-that-better-boards-are-not-just-a-design-preferenceDigital Screens Are Set to Reach 49% of Global OOH Revenue in 2026
eMarketer says digital formats are on track to account for 49% of worldwide OOH advertising revenue in 2026, up from 31% in 2020, putting DOOH close to half of the global category.
/article/digital-screens-are-set-to-reach-49-of-global-ooh-revenue-in-2026Fanatics Takes Its Plea to Lionel Messi Onto Billboards Around the World
Fanatics’ 'We’re Still Wearing It' campaign asks Lionel Messi not to hang up his shirt while supporters are still wearing it.
/article/fanatics-takes-its-plea-to-lionel-messi-onto-billboards-around-the-worldHamburg's 15-Year Street-Furniture Contract Shows Why OOH Concessions Are City Infrastructure Deals
JCDecaux subsidiary Wall has secured Hamburg's main advertising contract for another 15 years, linking 2,200 existing shelters, 400 additions and further digitisation to a wider public-infrastructure commitment.
/article/hamburg-15-year-street-furniture-contract-ooh-infrastructureoOh!media’s Australian Open Deal Shows How OOH Content Partnerships Are Evolving Beyond Simple Sponsorship
oOh!media has extended its long-term partnership with the Australian Open in a multi-year deal that brings the Grand Slam to millions across its national network.
/article/ooh-media-s-australian-open-deal-shows-how-ooh-content-partnerships-are-evolving-beyond-simple-sponsorshipOutdoor Art Campaign Turns Ocean Screens Into a Platform Against Plastic Pollution
Artists have joined an outdoor exhibition carried across Ocean Outdoor inventory to draw attention to plastic pollution, using commercial-scale DOOH as a public art and environmental communication channel.
/article/outdoor-art-campaign-turns-ocean-screens-into-a-platform-against-plastic-pollutionOUTFRONT’s Billboard Segment Growth Suggests Digital Yield and Event Demand Are Still Doing Heavy Lifting
OUTFRONT said billboard segment revenue rose to $379.4 million in Q2, helped by higher yield, programmatic and direct digital advertising and revenue related to the 2026 FIFA World Cup.
/article/outfront-s-billboard-segment-growth-suggests-digital-yield-and-event-demand-are-still-doing-heavy-liftingSage+Archer
A programmatic media platform with a strong digital out-of-home focus, used for audience-led and contextual campaign activation.
/tools/sage-archerSedition and oOh!media Push Digital Art Further Into Public Space With a Renewed Australian Collaboration
oOh!media and Sedition have renewed their collaboration to bring digital art into public spaces, with new work from Mat Collishaw highlighted in the latest announcement.
/article/sedition-and-ooh-media-push-digital-art-further-into-public-space-with-a-renewed-australian-collaborationStadium and Arena Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy stadium and arena advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/stadium-and-arena-advertisingTesco Rolls Out Nationwide Ireland OOH Around “Every Little Helps”
Tesco launched a four-week nationwide Irish OOH campaign around “Every Little Helps,” using roadside, retail and transport media to connect brand purpose with local community activity.
/article/tesco-rolls-out-nationwide-ireland-ooh-around-every-little-helpsPhoenix Billboard Advertising Guide
Plan billboard advertising in Phoenix: districts, formats, transit, pricing factors, booking routes, creative and local rules.
/cities/phoenix‘King of the Hill’ Uses a Freshly Mowed Sunset Boulevard Billboard as the Medium
OUTFRONT highlighted a 'King of the Hill' activation on Sunset Boulevard built around a freshly mowed billboard treatment.
/article/king-of-the-hill-uses-a-freshly-mowed-sunset-boulevard-billboard-as-the-medium“Real Estate by the Gram” Mystery Billboards Tease Egypt Without a Brand Name
Minimal blue billboards carrying the phrase “Real Estate by the Gram” appeared in Egypt without a visible developer, project name or hotline, using ambiguity as the campaign's primary attention device.
/article/real-estate-by-the-gram-mystery-billboards-tease-egypt-without-a-brand-name360 ONE Uses Mumbai Airport as a Large-Scale Brand Canvas
360 ONE has used Mumbai airport inventory as a broad brand canvas, demonstrating the continuing appeal of airports for high-impact financial-services and corporate advertising.
/article/360-one-uses-mumbai-airport-as-a-large-scale-brand-canvas3D Anamorphic Digital Billboards: Costs, Specs, Buying and Creative Guide
Learn how to buy 3d anamorphic digital billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/three-dimensional-anamorphic-dooh48-Sheet Billboards: Costs, Specs, Buying and Creative Guide
Learn how to buy 48-sheet billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/forty-eight-sheet-billboards96-Sheet Billboards: Costs, Specs, Buying and Creative Guide
Learn how to buy 96-sheet billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/ninety-six-sheet-billboardsAdQuick Billboard Cost Calculator
A free market-aware billboard cost guide and calculator for estimating pricing ranges and CPMs by format and geography.
/tools/adquick-billboard-cost-calculatorAdQuick Marketplace
A large OOH marketplace for planning, comparing, booking, trafficking, and measuring static and digital outdoor campaigns across many media owners.
/tools/adquick-marketplaceAdsquare
A privacy-focused location intelligence platform spanning audience analysis, activation, campaign measurement, and attribution across programmatic channels including OOH use cases.
/tools/adsquareAdvertiser Standard OOH Business Practices
A practical guide to the service standards buyers can expect around OOH categories, weekly cycles, audience metrics, rate cards, contracts, invoices and proof of performance.
/learning/oaaa-advertiser-standard-business-practicesAmsterdam Billboard Advertising Guide
Plan billboard advertising in Amsterdam: districts, formats, transit, pricing factors, booking routes, creative and local rules.
/cities/amsterdamAsia OOH Regional Seminar Ho Chi Minh City 2026
An Asia Initiative and WOO regional seminar with a conference day and interactive workshops on audience measurement, programmatic, data, and AI.
/events/asia-ooh-regional-seminar-ho-chi-minh-city-2026Atlanta Billboard Advertising Guide
Plan billboard advertising in Atlanta: districts, formats, transit, pricing factors, booking routes, creative and local rules.
/cities/atlantaAzzar New Cairo Uses “California Homes” to Sell a Lifestyle, Not a Payment Plan
Azzar New Cairo used the line “California Homes, in New Cairo” with dusk townhouse imagery and palms, positioning the development through lifestyle associations rather than installment math.
/article/azzar-new-cairo-uses-california-homes-to-sell-a-lifestyle-not-a-payment-planBack-to-School Research Shows Why September Is a High-Value OOH Window in Ireland
Irish OOH research points to the final weeks before school as a concentrated shopping period and suggests outdoor can influence where households choose to buy during the September reset.
/article/back-to-school-research-shows-why-september-is-a-high-value-ooh-window-in-irelandBar and Restaurant Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy bar and restaurant advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/bar-and-restaurant-advertisingBeach and Boardwalk Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy beach and boardwalk advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/beach-and-boardwalk-advertisingBerlin Billboard Advertising Guide
Plan billboard advertising in Berlin: districts, formats, transit, pricing factors, booking routes, creative and local rules.
/cities/berlinBike-Share Station Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy bike-share station advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/bike-share-station-advertisingBillboard Cost Estimator
Estimate an illustrative billboard campaign budget by city, format, campaign length, and production needs.
/resources/cost-estimatorBillboard Cost Guide 2026
A current U.S.-focused pricing guide covering static and digital rates, CPM, cost drivers, production and budget planning.
/learning/adquick-billboard-cost-guide-2026Billboard CPM Calculator
Turn a billboard quote and an impressions figure into cost per thousand, with benchmarks for comparing placements.
/tools/cpm-calculatorBillboard Creative Checklist
An eight-point pre-flight review before submitting billboard artwork to an operator.
/tools/creative-checklistBillboard Posters (30-Sheet): Costs, Specs, Buying and Creative Guide
Learn how to buy billboard posters (30-sheet), including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/billboard-posters-30-sheetBillboard Pricing & Negotiation: 2026 Cost Breakdown
A practical cost guide that also explains how buyers can negotiate rates, production, bonus time and digital frequency.
/learning/billboard-pricing-and-negotiation-2026Billboard Size Guide
Standard US billboard dimensions, aspect ratios, viewing distances, and file setup notes for outdoor creative.
/tools/billboard-size-guideBlip Billboards
A self-serve platform for launching digital billboard campaigns with flexible budgets, location selection, scheduling, creative uploads, and campaign analytics.
/tools/blip-billboardsBoots and Hearts Weekend Traffic Is Exactly the Kind of Concentrated Movement OOH Planners Love
As Boots and Hearts continues through the weekend, the festival’s destination format and concentrated flows across Burl’s Creek make it a strong model for route-based OOH planning.
/article/boots-and-hearts-weekend-traffic-is-exactly-the-kind-of-concentrated-movement-ooh-planners-loveBoston Billboard Advertising Guide
Plan billboard advertising in Boston: districts, formats, transit, pricing factors, booking routes, creative and local rules.
/cities/bostonBrand USA's Tokyo OOH Campaign Shows How Destination Marketing Can Follow the Traveller Journey
Brand USA combined Tokyo transit networks, business districts, Shibuya and Cross Shinjuku Vision in its first Japan OOH campaign—a useful model for linking broad reach, trade activity and destination fame.
/article/brand-usa-tokyo-ooh-tourism-traveller-journeyBuilt to Make Billboard Advertising Easier to Understand
Billboard Guide is a resource that explains billboard locations, formats, pricing, and campaign planning in plain language.
/aboutBukit Bintang Digital Billboards
Plan Bukit Bintang Digital Billboards advertising: audience, inventory, booking routes, creative guidance, risks and current source links.
/locations/bukit-bintang-digital-billboardsCampaign Media Awards 2026
The completed 2026 Campaign Media Awards recognizing effective and innovative media work across the UK advertising industry.
/events/campaign-media-awards-2026Carvion Uses Dubai OOH to Position Itself as a Global Car Export Hub
Carvion Trading FZE debuted outdoor creative in Dubai around “One Source, Every Market,” using a world-map visual to position the company as a wholesale vehicle export partner.
/article/carvion-uses-dubai-ooh-to-position-itself-as-a-global-car-export-hubChandak Group Turns Mumbai Billboards Into ‘Living Rooms’
Chandak Group has used Mumbai OOH to turn billboard space into living-room-inspired creative, bringing the real-estate product idea into the physical construction of the advertisement.
/article/chandak-group-turns-mumbai-billboards-into-living-roomsChandak Vansham Builds a Real Swing Into a Luxury Real Estate Hoarding
Chandak Vansham used a three-dimensional swing integrated into a hoarding as part of a 15-site luxury real estate campaign, turning an amenity and lifestyle cue into the physical media idea.
/article/chandak-vansham-builds-a-real-swing-into-a-luxury-real-estate-hoardingChicago Billboard Advertising Guide
Plan billboard advertising in Chicago: districts, formats, transit, pricing factors, booking routes, creative and local rules.
/cities/chicagoClear Channel Impact Points to a New Way of Framing OOH as Both Media and Measurable Community Action
Clear Channel Impact is designed to let brands align existing OOH investment with nonprofit partnerships and community engagement while maintaining full-scale campaigns.
/article/clear-channel-impact-points-to-a-new-way-of-framing-ooh-as-both-media-and-measurable-community-actionClear Channel Uses Nationwide Digital Billboards for a Dolly Parton Tribute
Clear Channel Outdoor used its U.S. digital billboard network for a nationwide Dolly Parton tribute, demonstrating how networked DOOH can coordinate a time-sensitive cultural message at national scale.
/article/clear-channel-uses-nationwide-digital-billboards-for-a-dolly-parton-tributeClear Channel, A21 and Union Pacific Use National Digital Billboards Against Human Trafficking
A21, Compass Connections, Clear Channel Outdoor and Union Pacific expanded a “Can You See Me?” anti-human-trafficking message through digital billboards, using national OOH reach around a period of heightened travel and major events.
/article/clear-channel-a21-and-union-pacific-use-national-digital-billboards-against-human-traffickinClear Channel’s Anti-Human-Trafficking Billboard Campaign Shows How OOH Can Scale Public-Service Messaging Fast
Clear Channel Outdoor, Compass Connections, A21 and Union Pacific launched a nationwide anti-human-trafficking billboard campaign timed around major sporting events and World Day Against Trafficking in Persons.
/article/clear-channel-s-anti-human-trafficking-billboard-campaign-shows-how-ooh-can-scale-public-service-messaging-fastClear Channel’s Pending Take-Private Deal Keeps One of America’s Biggest OOH Networks in Transition
Clear Channel Outdoor remains in the process of being acquired by an investor consortium led by Mubadala Capital in partnership with TWG Global.
/article/clear-channel-s-pending-take-private-deal-keeps-one-of-america-s-biggest-ooh-networks-in-transitionClear Channel’s Q2 Results and Spain Sale Put Focus on Balance-Sheet Repair and Core Network Strength
Clear Channel reported second-quarter 2026 consolidated revenue of $438.0 million, while also noting that it completed the sale of its Spain business for approximately $132.3 million.
/article/clear-channel-s-q2-results-and-spain-sale-put-focus-on-balance-sheet-repair-and-core-network-strengthCOEX K-POP Square Billboard Seoul
A practical advertiser guide to COEX K-POP Square—now operated by CJ CGV as K-POP LIVE—including its 2026 screen upgrade, Gangnam audience context, creative requirements, pricing approach, and direct buying route.
/locations/coex-kpop-square-billboard-seoul