Asia OOH Regional Seminar Ho Chi Minh City 2026

The Asia OOH Regional Seminar brings media owners, agencies, advertisers, associations, and technology companies together to improve collaboration across Asian outdoor markets.

The first day is a conference program covering core growth and modernization themes for Asian OOH.

• audience measurement
• programmatic OOH
• data
• AI
• automation
• media-owner perspectives
• agency perspectives
• WOO industry developments

The second day uses interactive workshops divided into Audience Measurement and Programmatic, Data & AI.

Asian OOH markets are developing at very different rates, making regional knowledge exchange particularly useful for companies expanding across APAC.

Useful for organizations operating across Asian outdoor advertising markets.

• OOH executives
• buyers
• programmatic platforms
• measurement companies
• associations
• agencies
• media owners

Asia OOH Regional Seminar Ho Chi Minh City 2026 should be judged against the campaign or business decision it can help with, not only against the agenda headline. Before registering, compare the audience, location, format and timing with the meetings, suppliers or learning outcomes you actually need.

The listed focus areas include audience measurement, programmatic OOH, data, AI, and automation. For advertisers and media owners, those topics are most useful when they connect to specific follow-up actions such as inventory sourcing, measurement standards, creative production, programmatic activation or partner evaluation.

The audience fit is strongest for OOH executives, buyers, programmatic platforms, and measurement companies. If that does not describe the people you need to meet, confirm speaker lists, attendee roles, sponsor categories and networking formats before committing travel budget.

• Confirm whether the agenda covers buying, selling, measurement, creative, technology or regulation.
• Check whether the attendee mix includes the operators, agencies, advertisers or platforms you need.
• Compare the event date with campaign planning cycles, procurement deadlines and major market dates.
• Verify registration status, cancellation rules, travel assumptions and whether remote access is available.

Date

Nov 12-13, 2026

Location

Ho Chi Minh City, Vietnam

Format

In person - conference day + interactive workshops

Event Type

OOH Conference & Workshops

Status

Upcoming

Registration

Event registration

Pricing

Event registration

Organizer

Asia Initiative in association with World Out of Home Organization

Added

2026-08-04

Updated

2026-08-04