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Outdoor Art Campaign Turns Ocean Screens Into a Platform Against Plastic Pollution
Artists have joined an outdoor exhibition carried across Ocean Outdoor inventory to draw attention to plastic pollution, using commercial-scale DOOH as a public art and environmental communication channel.
/article/outdoor-art-campaign-turns-ocean-screens-into-a-platform-against-plastic-pollutionSedition and oOh!media Push Digital Art Further Into Public Space With a Renewed Australian Collaboration
oOh!media and Sedition have renewed their collaboration to bring digital art into public spaces, with new work from Mat Collishaw highlighted in the latest announcement.
/article/sedition-and-ooh-media-push-digital-art-further-into-public-space-with-a-renewed-australian-collaborationBoots and Hearts Weekend Traffic Is Exactly the Kind of Concentrated Movement OOH Planners Love
As Boots and Hearts continues through the weekend, the festival’s destination format and concentrated flows across Burl’s Creek make it a strong model for route-based OOH planning.
/article/boots-and-hearts-weekend-traffic-is-exactly-the-kind-of-concentrated-movement-ooh-planners-loveClear Channel Uses Nationwide Digital Billboards for a Dolly Parton Tribute
Clear Channel Outdoor used its U.S. digital billboard network for a nationwide Dolly Parton tribute, demonstrating how networked DOOH can coordinate a time-sensitive cultural message at national scale.
/article/clear-channel-uses-nationwide-digital-billboards-for-a-dolly-parton-tributeESB Networks Uses Dayparted DOOH to Make Electricity Timing Relevant
ESB Networks used dayparted digital out-of-home creative to connect household routines with the idea of shifting electricity use away from periods of higher demand.
/article/esb-networks-uses-dayparted-dooh-to-make-electricity-timing-relevantFlipkart Projects a Branded Train at Bengaluru’s Majestic Metro Station
Flipkart uses a train projection at Bengaluru’s Majestic Metro Station for Big Billion Days. Explore the creative idea and its transit advertising lessons.
/article/flipkart-bengaluru-majestic-metro-train-projectionOAAA’s First-Quarter Revenue Update Shows OOH Entering Summer With Digital Momentum and AI-Fueled Demand
OAAA said first-quarter 2026 OOH revenue reached $2.12 billion, with digital OOH up 12.9% and technology spending surging 139%.
/article/oaaa-s-first-quarter-revenue-update-shows-ooh-entering-summer-with-digital-momentum-and-ai-fueled-demandOcean Outdoor and Cityz Media Partner on OOH Experiences Across 38 French Malls
Ocean Outdoor and Cityz Media partner across 38 Klépierre malls in France, combining DOOH inventory with creative production and experiential opportunities.
/article/ocean-cityz-klepierre-france-mall-ooh-partnershipoOh!media’s Australian Open Deal Shows How OOH Content Partnerships Are Evolving Beyond Simple Sponsorship
oOh!media has extended its long-term partnership with the Australian Open in a multi-year deal that brings the Grand Slam to millions across its national network.
/article/ooh-media-s-australian-open-deal-shows-how-ooh-content-partnerships-are-evolving-beyond-simple-sponsorshipOUTFRONT and the New York Jets Take the Fan Experience Beyond MetLife With a New Multi-Year OOH Partnership
OUTFRONT and the New York Jets announced an exclusive multi-year partnership that positions OUTFRONT as the club’s IRL media partner and expands fan messaging beyond the stadium itself.
/article/outfront-and-the-new-york-jets-take-the-fan-experience-beyond-metlife-with-a-new-multi-year-ooh-partnershipPower Carton Boxes Uses UAE Highway OOH to Make Packaging the Product Hero
Power Carton Boxes used large UAE highway hoardings with product imagery and bilingual messaging to make an industrial packaging brand immediately understandable to passing audiences.
/article/power-carton-boxes-uses-uae-highway-ooh-to-make-packaging-the-product-heroQMS Attention Study Says DOOH Can Start Working in One Second
New QMS and Amplified research suggests digital out-of-home can begin producing measurable brand and sales effects after roughly one second of active attention—but the planning lesson is more nuanced than making ads shorter.
/article/qms-dooh-attention-one-second-studySamsung and Smartify Bring DOOH Monetization Into VXT Displays
Samsung Electronics America and Smartify Media announced an integration that brings Smartify's advertising network into Samsung VXT, giving commercial-display owners another route to monetize screens without replacing hardware.
/article/samsung-and-smartify-bring-dooh-monetization-into-vxt-displaysVIOOH Adds 38,000+ US Screens Through Screenverse Partnership
VIOOH partnered with Screenverse to add programmatic access to more than 38,000 U.S. digital screens across retail, residential, office, transit, entertainment and healthcare environments.
/article/viooh-adds-38-000-us-screens-through-screenverse-partnershipVIOOH’s Grupo IMU Partnership Gives Programmatic Buyers More Useful Scale in Mexico
VIOOH said its Grupo IMU partnership delivers access to more than 400 digital screens in Mexico, expanding programmatic DOOH opportunities in a major urban market.
/article/viooh-s-grupo-imu-partnership-gives-programmatic-buyers-more-useful-scale-in-mexicoZetaDisplay Expands SPAR Partnership With New In-Store Retail Media Network
ZetaDisplay’s SPAR retail-media rollout will add hundreds of displays through 2026. Explore retailer control, screen placement and advertiser measurement questions.
/article/zetadisplay-spar-in-store-retail-media-networkMr Brainwash Brings Love Is the Answer to a Times Square Screen for Climate Week
Mr Brainwash and Le Good Society bring Love Is the Answer to a Times Square screen for Climate Week. Explore the artwork and lessons for landmark DOOH.
/article/mr-brainwash-love-is-the-answer-times-square-climate-week-2026Simon Launches a 200+ Destination Retail Media Network
Simon Property Group launched Simon Media Network, combining media across more than 200 shopping and mixed-use destinations with first-party consumer intelligence and commerce measurement.
/article/simon-launches-a-200-destination-retail-media-networkThe Wisconsin State Fair’s Night Economy Creates a Different OOH Opportunity Than Its Daytime Family Traffic
Official fair hours show that the Wisconsin State Fair stays open until midnight on Thursday–Saturday, creating a distinctly different advertising environment at night than during daytime family hours.
/article/the-wisconsin-state-fair-s-night-economy-creates-a-different-ooh-opportunity-than-its-daytime-family-trafficDubai Islamic Bank Makes 6.6% the Hero of Its Dubai OOH Campaign
Dubai Islamic Bank built an OOH campaign around a large “6.6% p.a.” figure, using one dominant financial proposition and a direct digital response path across Dubai arterial roads.
/article/dubai-islamic-bank-makes-6-6-the-hero-of-its-dubai-ooh-campaignTikTok Expands Out of Phone DOOH Across Five European Markets
TikTok expanded its Out of Phone initiative through new European media partners, extending creator and advertiser content onto screens in the UK, France, Belgium, Spain and Italy.
/article/tiktok-expands-out-of-phone-dooh-across-five-european-marketsbigbasket Turns Mumbai’s Festival Chant Into an Interactive Modak Meter
bigbasket’s Modak Meter at Mumbai’s Carter Road turns a festival chant into an interactive brand experience. Explore the creative idea and reported engagement.
/article/bigbasket-modak-meter-mumbai-festival-oohCanary Wharf’s Next DOOH Chapter Could Include AR, Projections and Drone Shows
As part of its renewed Canary Wharf relationship, Ocean says it plans to broaden the existing DOOH offer with immersive experiences using technologies such as augmented reality, installations and projections, with drone shows also identified as a potential format.
/article/canary-wharf-s-next-dooh-chapter-could-include-ar-projections-and-drone-showsCarvion Uses Dubai OOH to Position Itself as a Global Car Export Hub
Carvion Trading FZE debuted outdoor creative in Dubai around “One Source, Every Market,” using a world-map visual to position the company as a wholesale vehicle export partner.
/article/carvion-uses-dubai-ooh-to-position-itself-as-a-global-car-export-hubChandak Vansham Builds a Real Swing Into a Luxury Real Estate Hoarding
Chandak Vansham used a three-dimensional swing integrated into a hoarding as part of a 15-site luxury real estate campaign, turning an amenity and lifestyle cue into the physical media idea.
/article/chandak-vansham-builds-a-real-swing-into-a-luxury-real-estate-hoardingClear Channel Impact Points to a New Way of Framing OOH as Both Media and Measurable Community Action
Clear Channel Impact is designed to let brands align existing OOH investment with nonprofit partnerships and community engagement while maintaining full-scale campaigns.
/article/clear-channel-impact-points-to-a-new-way-of-framing-ooh-as-both-media-and-measurable-community-actionClear Channel’s Pending Take-Private Deal Keeps One of America’s Biggest OOH Networks in Transition
Clear Channel Outdoor remains in the process of being acquired by an investor consortium led by Mubadala Capital in partnership with TWG Global.
/article/clear-channel-s-pending-take-private-deal-keeps-one-of-america-s-biggest-ooh-networks-in-transitionClear Channel’s Q2 Results and Spain Sale Put Focus on Balance-Sheet Repair and Core Network Strength
Clear Channel reported second-quarter 2026 consolidated revenue of $438.0 million, while also noting that it completed the sale of its Spain business for approximately $132.3 million.
/article/clear-channel-s-q2-results-and-spain-sale-put-focus-on-balance-sheet-repair-and-core-network-strengthDarryl ‘DMC’ McDaniels and Idina Menzel Join a Billboard Campaign That Uses Outdoor to Champion Summer Learning
Clear Channel Outdoor and nonprofit partners launched a national billboard campaign during National Summer Learning Week featuring Darryl ‘DMC’ McDaniels and Idina Menzel.
/article/darryl-dmc-mcdaniels-and-idina-menzel-join-a-billboard-campaign-that-uses-outdoor-to-champion-summer-learningIlluminight Turns a Backlit Billboard Into the Message Itself
Illuminight used a backlit billboard for a cancer fundraising message, making literal illumination part of the idea instead of treating lighting as only a media specification.
/article/illuminight-turns-a-backlit-billboard-into-the-message-itselfLamar’s Q2 2026 Results Show the Continued Strength of the Billboard Model
Lamar reported second-quarter 2026 net revenues of $616.7 million, net income of $164.6 million and adjusted EBITDA of $303.4 million, while also raising its guidance for the year.
/article/lamar-s-q2-2026-results-show-the-continued-strength-of-the-billboard-modelLemonade’s Slow Sign Rewards Safe Drivers With Contextual Digital Creative
Lemonade's pink roadside sign near Austin compliments drivers who obey the speed limit. The execution is a smart dynamic-creative idea—but it uses radar plus a human spotter, not automated vehicle recognition.
/article/lemonade-slow-sign-dynamic-oohLink Media Outdoor Q2 Revenue Rises 3% as Occupancy and Rates Improve
Link Media Outdoor reported second-quarter billboard revenue growth of roughly 3% to $11.7 million, with higher occupancy and rates helping the operator grow sales.
/article/link-media-outdoor-q2-revenue-rises-3-as-occupancy-and-rates-improveMoving Walls and BrightSign Make Existing Screens Easier to Monetize as DOOH
Moving Walls partnered with BrightSign so screen operators can access advertising and monetization tools through the BrightSign ecosystem, lowering the operational barrier between digital signage and DOOH inventory.
/article/moving-walls-and-brightsign-make-existing-screens-easier-to-monetize-as-dooh