Search
Results for “Audience Measurement”
27 pages match across city guides, landmark locations, formats, tools and news.
Moving Audiences
A suite covering OOH planning, exchange connectivity, supply management, content, and location-based measurement.
/tools/moving-audiencesOOH Data: Measurement, Attribution & Audience Extension
A marketer-focused guide connecting OOH measurement, outcome attribution and audience extension across physical and digital channels.
/learning/broadsign-ooh-data-measurement-attribution-audience-extensionAdsquare
A privacy-focused location intelligence platform spanning audience analysis, activation, campaign measurement, and attribution across programmatic channels including OOH use cases.
/tools/adsquareAzira
A consumer behavior and location intelligence platform used to understand real-world movement, build audiences, analyze visitation, and support campaign measurement.
/tools/aziraBeyond Impressions: The OOH Metrics Advertisers Should Evaluate Together
Nord & Smith argues that impressions should be read alongside visibility, viewing conditions, audience composition and frequency when judging the quality of an OOH plan.
/article/beyond-impressions-the-ooh-metrics-advertisers-should-evaluate-togetherData Essentials
A free one-hour course on first-, second- and third-party data, identifiers, audience activation and campaign measurement.
/learning/basis-data-essentialsOneScreen.ai
A data-led OOH planning, execution, and measurement platform that combines inventory intelligence with managed campaign support.
/tools/onescreen-aiUnderstanding Out of Home Data and Its Uses
A guide to the shift from location-only OOH planning toward audiences, consumer journeys, data-driven targeting and measurement.
/learning/oaaa-understanding-ooh-data-and-usesVistar Media DSP
A specialist DOOH demand-side platform used to plan, target, buy, optimize, and measure programmatic outdoor campaigns.
/tools/vistar-media-dspGeopath Insights Suite
The U.S. OOH industry's syndicated audience measurement system for evaluating impressions, reach, frequency, ratings, and audience composition.
/tools/geopath-insights-suiteMOVE
Australia's industry OOH audience measurement system covering roadside, transit, indoor, and place-based environments with time- and movement-aware audience data.
/tools/moveIAB Australia MeasureUp 2026
IAB Australia's measurement-focused conference, relevant to DOOH buyers working across attribution, audience data, and omnichannel evaluation.
/events/iab-australia-measureup-2026JCDecaux Academy: Digital Out-of-Home
A free ten-module DOOH e-learning program covering planning, public versus private media, audiences, programmatic trading, creative and measurement.
/learning/jcdecaux-academy-doohPlacer.ai
A location intelligence platform for analyzing visits, trade areas, consumer movement, competitive locations, and market trends that can inform OOH planning and measurement.
/tools/placer-aiStreetMetrics Data Shows Why Average OOH Frequency Can Hide Two Different Audiences
StreetMetrics analysis of measured campaigns argues that average frequency can conceal a large once-exposed audience and a small group of very heavily exposed people.
/article/streetmetrics-data-shows-why-average-ooh-frequency-can-hide-two-different-audiencesJOLT Launches Spark Intelligence Across 65 US DOOH Markets
JOLT launched Spark Intelligence across its U.S. network, adding audience-led planning and measurement tools to more than 4,750 screens in 65 designated market areas.
/article/jolt-launches-spark-intelligence-across-65-us-dooh-marketsMW Measure
Moving Walls' measurement product for audience delivery, footfall, dwell, campaign impact, and performance reporting around OOH screens and locations.
/tools/mw-measureWhy OOH Buyers Should Stop Treating Every Traffic Count as an Impression
Modern OOH audience systems such as Geopath attempt to move beyond simple traffic counts by estimating exposure using factors tied to location, movement and the likelihood that an advertising face can actually be seen.
/article/why-ooh-buyers-should-stop-treating-every-traffic-count-as-an-impressionWOO’s First Global Programmatic DOOH Study Puts 2025 Spend at $1.339 Billion
WOO’s first global programmatic DOOH study estimates 2025 spending at $1.339 billion. Explore market differences and what the findings mean for buyers.
/article/woo-global-programmatic-dooh-study-2025-spendA8 Media Launches Signal to Bring Audience and Location Data Into DOOH Planning
A8 Media’s Signal brings audience, location and campaign data into DOOH planning. Explore its announced capabilities and the questions advertisers should ask.
/article/a8-media-signal-audience-location-dooh-planningGroundTruth
A location-based advertising and measurement platform that can help marketers understand real-world audiences and visitation outcomes around physical locations.
/tools/groundtruthInMarket
A consumer intelligence and location measurement platform used for audience insights, visitation analytics, and marketing attribution across physical-world outcomes.
/tools/inmarketGeopath Schedules 2026 Planning Dataset Preview for 30 September
Geopath scheduled its 2026 planning dataset preview for 30 September. Explore the timetable and why OOH buyers should record their measurement version.
/article/geopath-2026-planning-dataset-preview-september-30Hivestack
A programmatic DOOH platform within Perion's advertising technology portfolio, covering demand, supply, audience targeting, and measurement workflows.
/tools/hivestackRoute
Great Britain's joint-industry currency for OOH audience measurement, providing reach, frequency, impacts, cover, and GRP-style planning metrics.
/tools/routeStreetMetrics
A measurement platform focused on moving out-of-home formats such as transit, wrapped vehicles, and mobile media, using movement data to estimate audiences and campaign performance.
/tools/streetmetricsOOH Regional Seminar Shenzhen 2026
A completed Shenzhen regional seminar for Asian OOH leaders focused on audience measurement, data governance, standards, and regional cooperation.
/events/ooh-regional-seminar-shenzhen-2026