- Measurement & Analytics
- OOH Audience Measurement
- Enterprise
Geopath Insights Suite
by Geopath
The U.S. OOH industry's syndicated audience measurement system for evaluating impressions, reach, frequency, ratings, and audience composition.
- Pricing
- Industry/member access; licensing depends on organization and use.
- Built For
- U.S. OOH planners, buyers, and media owners that need standardized audience metrics.
- Deployment
- Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Key Features
OOH ratings
Reach and frequency
Audience composition
Unit-level measurement methodology
Capabilities
Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API
Use Cases
Planning locations, markets, catchments, or media scenarios
Measuring audiences, delivery, attention, visitation, or outcomes
Adding audience, mobility, POI, traffic, or location intelligence
Ideal For
Best For
- U.S. OOH planners, buyers, and media owners that need standardized audience metrics.
Not Ideal For
- Real-time conversion attribution or non-U.S. campaign measurement.
Pros & Cons
Pros
- Industry-standard U.S. measurement
- Comparable metrics across many OOH formats
Cons
- Primarily U.S.-focused
- Not a campaign buying platform
Pricing
OOH Audience Measurement
Industry/member access; licensing depends on organization and use.At a Glance
- Category
- Measurement & Analytics
- Sub-category
- OOH Audience Measurement
- Pricing
- Industry/member access; licensing depends on organization and use.
- Target Market
- U.S. OOH planners, buyers, and media owners that need standardized audience metrics.
- Deployment
- Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
- Founded
- Not listed
- Headquarters
- Not listed
- Team Size
- Not listed
- Added
- 2026-08-04
- Updated
- 2026-08-04
Integrations
- ratings
- reach
- frequency
- impressions
- audience
- US
Security & Compliance
SSO
SOC 2
GDPR
API Access
Sources & Methodology
Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.