BillboardGuide

The world of outdoor advertising.

Request a Media Plan
  • Measurement & Analytics
  • OOH Audience Measurement
  • Enterprise

Geopath Insights Suite

by Geopath

The U.S. OOH industry's syndicated audience measurement system for evaluating impressions, reach, frequency, ratings, and audience composition.

Pricing
Industry/member access; licensing depends on organization and use.
Built For
U.S. OOH planners, buyers, and media owners that need standardized audience metrics.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Visit GeopathBrowse all tools
Share

Key Features

OOH ratings

Reach and frequency

Audience composition

Unit-level measurement methodology

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • U.S. OOH planners, buyers, and media owners that need standardized audience metrics.

Not Ideal For

  • Real-time conversion attribution or non-U.S. campaign measurement.

Pros & Cons

Pros

  • Industry-standard U.S. measurement
  • Comparable metrics across many OOH formats

Cons

  • Primarily U.S.-focused
  • Not a campaign buying platform

Pricing

OOH Audience Measurement

Industry/member access; licensing depends on organization and use.

At a Glance

Category
Measurement & Analytics
Sub-category
OOH Audience Measurement
Pricing
Industry/member access; licensing depends on organization and use.
Target Market
U.S. OOH planners, buyers, and media owners that need standardized audience metrics.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Related terms

  • ratings
  • reach
  • frequency
  • impressions
  • audience
  • US

Security & Compliance

These details reflect this guide's source material. “Not confirmed” means the guide does not establish that capability; ask the provider for current documentation.

SSONot confirmed
SOC 2Not confirmed
GDPRNot confirmed
API AccessNot confirmed

Sources

Sources & Methodology

1 source

  1. GeopathGeopath — official product/sitegeopath.io (opens in a new tab)

Product features, availability and commercial terms are set by the provider. Confirm current details before choosing a tool. Last updated .

Report a correction