BillboardGuide

The world of outdoor advertising.

  • Measurement & Analytics
  • OOH Measurement
  • Enterprise

MW Measure

by Moving Walls

Moving Walls' measurement product for audience delivery, footfall, dwell, campaign impact, and performance reporting around OOH screens and locations.

Pricing
Enterprise / custom.
Built For
Media owners, agencies, and brands using Moving Walls or seeking a dedicated OOH measurement layer.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.

Key Features

Audience measurement

Footfall tracking

Dwell and engagement

Campaign performance reporting

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Connecting data or workflows through APIs / developer tooling

Ideal For

Best For

  • Media owners, agencies, and brands using Moving Walls or seeking a dedicated OOH measurement layer.

Not Ideal For

  • Simple creative production or one-off billboard buying.

Pros & Cons

Pros

  • OOH-specific measurement
  • Links screen data with performance reporting

Cons

  • Best fit is enterprise deployments
  • Availability depends on supported data markets

Pricing

OOH Measurement

Enterprise / custom.

At a Glance

Category
Measurement & Analytics
Sub-category
OOH Measurement
Pricing
Enterprise / custom.
Target Market
Media owners, agencies, and brands using Moving Walls or seeking a dedicated OOH measurement layer.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Related terms

  • audience measurement
  • footfall
  • dwell
  • attribution
  • reporting

Security & Compliance

These details reflect this guide's source material. “Not confirmed” means the guide does not establish that capability; ask the provider for current documentation.

SSONot confirmed
SOC 2Not confirmed
GDPRNot confirmed
API AccessNot confirmed

Sources

Sources & Methodology

1 source

  1. Moving WallsMoving Walls — official product/sitemovingwalls.com (opens in a new tab)

Product features, availability and commercial terms are set by the provider. Confirm current details before choosing a tool. Last updated .

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