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  • Measurement & Analytics
  • OOH Audience Measurement
  • Enterprise

Route

by Route Research

Great Britain's joint-industry currency for OOH audience measurement, providing reach, frequency, impacts, cover, and GRP-style planning metrics.

Pricing
Licensed industry dataset / tools; access depends on organization and provider.
Built For
UK OOH planners and sellers needing accepted audience currency.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
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Key Features

Reach and frequency

Impacts and cover

Audience segmentation

Likely-to-see methodology

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • UK OOH planners and sellers needing accepted audience currency.

Not Ideal For

  • Campaign buying or global attribution.

Pros & Cons

Pros

  • Industry currency in Great Britain
  • Strong OOH-specific methodology

Cons

  • Geographically limited
  • Not a media buying platform

Pricing

OOH Audience Measurement

Licensed industry dataset / tools; access depends on organization and provider.

At a Glance

Category
Measurement & Analytics
Sub-category
OOH Audience Measurement
Pricing
Licensed industry dataset / tools; access depends on organization and provider.
Target Market
UK OOH planners and sellers needing accepted audience currency.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Integrations

  • UK
  • reach
  • frequency
  • impacts
  • GRPs
  • likely-to-see

Security & Compliance

SSO
SOC 2
GDPR
API Access

Sources & Methodology

  1. Route Research — official product/siteRoute Research

Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.

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