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  • Location-Based Advertising & Measurement
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GroundTruth

by GroundTruth

A location-based advertising and measurement platform that can help marketers understand real-world audiences and visitation outcomes around physical locations.

Pricing
Managed / enterprise campaign pricing.
Built For
Brands connecting location-based audience strategies with real-world visitation measurement.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
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Key Features

Location audiences

Real-world visitation insights

Campaign activation

Performance measurement

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Activating or managing OOH / DOOH media

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • Brands connecting location-based audience strategies with real-world visitation measurement.

Not Ideal For

  • Static billboard planning as a standalone workflow.

Pros & Cons

Pros

  • Combines activation and location measurement
  • Strong physical-world marketing orientation

Cons

  • Not an OOH-only platform
  • Exact methodology and inventory depend on campaign setup

Pricing

Location-Based Advertising & Measurement

Managed / enterprise campaign pricing.

At a Glance

Category
Measurement & Analytics
Sub-category
Location-Based Advertising & Measurement
Pricing
Managed / enterprise campaign pricing.
Target Market
Brands connecting location-based audience strategies with real-world visitation measurement.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Related terms

  • location
  • audiences
  • footfall
  • visitation
  • advertising

Security & Compliance

These details reflect this guide's source material. “Not confirmed” means the guide does not establish that capability; ask the provider for current documentation.

SSONot confirmed
SOC 2Not confirmed
GDPRNot confirmed
API AccessNot confirmed

Sources

Sources & Methodology

1 source

  1. GroundTruthGroundTruth — official product/sitegroundtruth.com (opens in a new tab)

Product features, availability and commercial terms are set by the provider. Confirm current details before choosing a tool. Last updated .

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