- Measurement & Analytics
- Location-Based Advertising & Measurement
- Media Spend
GroundTruth
by GroundTruth
A location-based advertising and measurement platform that can help marketers understand real-world audiences and visitation outcomes around physical locations.
- Pricing
- Managed / enterprise campaign pricing.
- Built For
- Brands connecting location-based audience strategies with real-world visitation measurement.
- Deployment
- Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Key Features
Location audiences
Real-world visitation insights
Campaign activation
Performance measurement
Capabilities
Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API
Use Cases
Planning locations, markets, catchments, or media scenarios
Activating or managing OOH / DOOH media
Measuring audiences, delivery, attention, visitation, or outcomes
Adding audience, mobility, POI, traffic, or location intelligence
Ideal For
Best For
- Brands connecting location-based audience strategies with real-world visitation measurement.
Not Ideal For
- Static billboard planning as a standalone workflow.
Pros & Cons
Pros
- Combines activation and location measurement
- Strong physical-world marketing orientation
Cons
- Not an OOH-only platform
- Exact methodology and inventory depend on campaign setup
Pricing
Location-Based Advertising & Measurement
Managed / enterprise campaign pricing.At a Glance
- Category
- Measurement & Analytics
- Sub-category
- Location-Based Advertising & Measurement
- Pricing
- Managed / enterprise campaign pricing.
- Target Market
- Brands connecting location-based audience strategies with real-world visitation measurement.
- Deployment
- Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
- Founded
- Not listed
- Headquarters
- Not listed
- Team Size
- Not listed
- Added
- 2026-08-04
- Updated
- 2026-08-04
Integrations
- location
- audiences
- footfall
- visitation
- advertising
Security & Compliance
SSO
SOC 2
GDPR
API Access
Sources & Methodology
- GroundTruth — official product/siteGroundTruth
Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.