LearningCertification Course
Data Essentials
- Free
- Beginner
- Basis Technologies
A free one-hour course on first-, second- and third-party data, identifiers, audience activation and campaign measurement.
Opens on Basis Technologies's website in a new tab.
- Time to complete
- 60 min
- Level
- Beginner
- Certificate
- Yes
Overview
Data Essentials gives DOOH buyers the broader data literacy needed to evaluate audience-targeted and measurement-led campaign proposals. The course covers the state of advertising data, major advertiser identifiers, the differences between first-, second- and third-party data, audience activation and the role data plays in targeting and performance measurement. Those concepts are increasingly important in pDOOH, where planners often buy audiences rather than simply geographic locations.
What You'll Learn
- Differentiate first-, second- and third-party data
- Understand common advertising identifiers at a high level
- Recognize how data becomes an audience segment
- Connect data to targeting decisions
- Understand how campaign data supports measurement
- Ask better questions of DOOH data providers
Highlights
- Free one-hour course
- Includes a test and badge
- Directly useful for audience-based DOOH
- Builds transferable data literacy
Who It's For
Best for
- OOH planners adopting audience buying
- Brand analytics teams
- Programmatic traders
- Marketing teams evaluating data partners
Before you start
- No technical data-science background required
Access
- Cost
- Free
- Format
- Certification Course
- Time to complete
- 60 min
- Certificate
- Yes
- Hands-on
- Yes — structured lessons/exercises
Topics Covered
- Data
- Audiences
- Targeting
- Measurement
FAQ
Questions about this resource
5 questions
What is Data Essentials?
Data Essentials is a certification course from Basis Technologies focused on data, audiences, targeting. A free one-hour course on first-, second- and third-party data, identifiers, audience activation and campaign measurement.
Is Data Essentials free?
Yes. It is listed here as free.
What level is Data Essentials for?
It is best treated as a beginner resource. The prerequisites above describe the background that will make it easiest to use.
How long does Data Essentials take?
Plan for 60 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Data Essentials?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
Access, course content and certification requirements are set by the resource provider. Last updated .
Report a correction