IAB Australia MeasureUp 2026

MeasureUp is IAB Australia's major measurement-focused industry event. It is broader than OOH, but highly relevant to DOOH buyers as outdoor media becomes increasingly integrated into digital measurement, attribution, audience, and omnichannel frameworks.

The conference addresses the measurement methods shaping media investment decisions.

• media measurement
• attribution
• audience data
• cross-channel measurement
• marketing effectiveness
• privacy
• incrementality
• digital campaign evaluation

Modern DOOH is increasingly sold alongside digital, CTV, retail media, and mobile campaigns. Understanding how advertisers evaluate cross-media performance is therefore important for OOH planners, platforms, and publishers.

Useful for teams that need to understand how outdoor will be evaluated inside broader digital measurement models.

• measurement teams
• programmatic buyers
• media agencies
• advertisers
• researchers
• DOOH platforms

IAB Australia MeasureUp 2026 is kept as an industry reference because past events still show which organizations, topics and markets are shaping OOH conversations. Use the record to identify recurring event series, organizer focus and likely themes for the next edition.

The listed focus areas include media measurement, attribution, audience data, cross-channel measurement, and marketing effectiveness. For advertisers and media owners, those topics are most useful when they connect to specific follow-up actions such as inventory sourcing, measurement standards, creative production, programmatic activation or partner evaluation.

The audience fit is strongest for measurement teams, programmatic buyers, media agencies, and advertisers. If that does not describe the people you need to meet, confirm speaker lists, attendee roles, sponsor categories and networking formats before committing travel budget.

• Confirm whether the agenda covers buying, selling, measurement, creative, technology or regulation.
• Check whether the attendee mix includes the operators, agencies, advertisers or platforms you need.
• Compare the event date with campaign planning cycles, procurement deadlines and major market dates.
• Verify registration status, cancellation rules, travel assumptions and whether remote access is available.

Date

Sep 2, 2026

Location

NSW Teachers Federation Conference Centre, Sydney, Australia

Format

In person - full-day conference

Event Type

Measurement Conference

Status

Upcoming

Registration

Ticketed

Deadline

No fixed ticket deadline published

Pricing

Ticketed

Organizer

IAB Australia

Added

2026-08-04

Updated

2026-08-04