Industry eventsMeasurement Conference
IAB Australia MeasureUp 2026
- Past
- In person - full-day conference
- IAB Australia
IAB Australia's measurement-focused conference, relevant to DOOH buyers working across attribution, audience data, and omnichannel evaluation.
This event has already taken place. Details are kept for reference — check the organizer for the next edition, or browse upcoming events.
- Dates
- Sep 2, 2026
- Location
- NSW Teachers Federation Conference Centre, Sydney, Australia
- Pricing
- Ticketed
Overview
MeasureUp is IAB Australia's major measurement-focused industry event. It is broader than OOH, but highly relevant to DOOH buyers as outdoor media becomes increasingly integrated into digital measurement, attribution, audience, and omnichannel frameworks.
Relevant Topics
The conference addresses the measurement methods shaping media investment decisions.
- media measurement
- attribution
- audience data
- cross-channel measurement
- marketing effectiveness
- privacy
- incrementality
- digital campaign evaluation
Why It Matters for OOH
Modern DOOH is increasingly sold alongside digital, CTV, retail media, and mobile campaigns. Understanding how advertisers evaluate cross-media performance is therefore important for OOH planners, platforms, and publishers.
Ideal For
Useful for teams that need to understand how outdoor will be evaluated inside broader digital measurement models.
- measurement teams
- programmatic buyers
- media agencies
- advertisers
- researchers
- DOOH platforms
Registration
- Price
- Ticketed
- Deadline
- No fixed ticket deadline published
This edition has ended
Sep 2, 2026
Organizer
IAB Australia
Event organiser
FAQ
Event questions
5 questions
When is IAB Australia MeasureUp 2026?
Listed dates: Sep 2, 2026.
Where is IAB Australia MeasureUp 2026 held?
IAB Australia MeasureUp 2026 is held at NSW Teachers Federation Conference Centre, Sydney, Australia. The event format is in person - full-day conference.
How much does IAB Australia MeasureUp 2026 cost?
Registration for IAB Australia MeasureUp 2026 is closed (ticketed). Check the organizer for the next edition's pricing.
Who should attend IAB Australia MeasureUp 2026?
measurement teams, programmatic buyers, media agencies, advertisers, researchers, DOOH platforms.
What topics does IAB Australia MeasureUp 2026 cover?
media measurement, attribution, audience data, cross-channel measurement, marketing effectiveness, privacy, incrementality, digital campaign evaluation.
Sources
Sources & Methodology
1 source
- iabaustralia.com.au
Confirm dates, ticket availability and registration terms with the event organiser. Last updated .
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