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Bauer’s Adshel Live Prime Puts Premium High-Street DOOH Beyond London in the Spotlight
Bauer Media Outdoor has launched Adshel Live Prime, a premium proposition built around 190 hand-picked digital six-sheet screens across 23 busy high-street and retail locations outside the M25.
/article/bauer-s-adshel-live-prime-puts-premium-high-street-dooh-beyond-london-in-the-spotlightDMEXCO 2026 Puts DOOH Buying, Creative and Measurement on the Cologne Agenda
DMEXCO’s 23 September DOOH Summit brings buying, targeting, creative and measurement to Cologne. Explore the agenda and questions for advertisers.
/article/dmexco-2026-dooh-summit-cologne-buying-creative-measurementKFC Singapore Uses Dynamic DOOH and High Share of Voice to Create FOMO
KFC Singapore supported its Curry x Sambal Zinger launch with dynamic DOOH, high share of voice and rapid creative deployment, using immediacy to reinforce a limited-time product moment.
/article/kfc-singapore-uses-dynamic-dooh-and-high-share-of-voice-to-create-fomoLouis Vuitton Brings Fall/Winter Landscape Imagery to Dubai DOOH
Louis Vuitton’s Fall/Winter 2026 campaign brings landscape photography to Dubai digital screens. Explore the creative approach and luxury OOH planning lessons.
/article/louis-vuitton-fall-winter-2026-dubai-doohOcean Outdoor Highlights Nonprofit DOOH Creativity Ahead of 2026 Awards
Ocean Outdoor revisits nonprofit DOOH campaigns ahead of its 2026 creative awards. Explore how participation and useful data can shape outdoor advertising.
/article/ocean-outdoor-nonprofit-dooh-digital-creative-competition-2026Ocean Outdoor Retains Canary Wharf DOOH Contract After Competitive Tender
Ocean Outdoor UK has retained the rights to manage Canary Wharf Group’s DOOH network following a competitive tender, extending a 15-year commercial relationship.
/article/ocean-outdoor-retains-canary-wharf-dooh-contract-after-competitive-tenderOcean’s 2026 Digital Creative Competition Is a Useful Brief for Anyone Designing DOOH
Ocean Outdoor’s 2026 Digital Creative Competition is accepting concepts until August 21.
/article/ocean-s-2026-digital-creative-competition-is-a-useful-brief-for-anyone-designing-doohOcean’s Digital Creative Competition Deadline Is a Useful Reality Check for Anyone Designing DOOH
Ocean Outdoor’s annual Digital Creative Competition remains open, giving brands and agencies a practical brief for thinking about what DOOH can do when creativity starts with the medium itself.
/article/ocean-s-digital-creative-competition-deadline-is-a-useful-reality-check-for-anyone-designing-doohoOh!media’s Christchurch Rollout Signals a New Phase for Bus Shelter DOOH in New Zealand
oOh!media says more than 70 digital bus shelters will be deployed across Christchurch by the end of 2026, with a full network of 110 to be completed by June 2027.
/article/ooh-media-s-christchurch-rollout-signals-a-new-phase-for-bus-shelter-dooh-in-new-zealandPiccadilly Lights Goes Back to 211 AD in a Location-Led DOOH Takeover
Ocean Outdoor highlighted a Piccadilly Lights activation that visually took participating brand advertising back to 211 AD, using one of the world’s best-known digital landmarks as part of the creative device rather than treating it as a neutral screen.
/article/piccadilly-lights-goes-back-to-211-ad-in-a-location-led-dooh-takeoverQMS Attention Study Says DOOH Can Start Working in One Second
New QMS and Amplified research suggests digital out-of-home can begin producing measurable brand and sales effects after roughly one second of active attention—but the planning lesson is more nuanced than making ads shorter.
/article/qms-dooh-attention-one-second-studyScreenverse Adds Alchemy and Boldsite to Expand US Urban and Destination DOOH
Screenverse adds Alchemy and Boldsite DOOH inventory, spanning Manhattan storefronts and American Dream. See what the expansion means for media planners.
/article/screenverse-alchemy-boldsite-urban-destination-doohA8 Media Launches Signal to Bring Audience and Location Data Into DOOH Planning
A8 Media’s Signal brings audience, location and campaign data into DOOH planning. Explore its announced capabilities and the questions advertisers should ask.
/article/a8-media-signal-audience-location-dooh-planningBig Happy and Veridooh Launch Verified CPM Buying for US DOOH
Big Happy and Veridooh introduced a verified CPM option for U.S. digital out-of-home campaigns, allowing buyers to pay on plays and impressions independently confirmed as valid.
/article/big-happy-and-veridooh-launch-verified-cpm-buying-for-us-doohBroadsign’s 2026 Programmatic DOOH Trends Preview Shows What Buyers Are Valuing Right Now
Broadsign has published a preview of its 2026 Programmatic DOOH Trends Report, drawing on full-year 2025 and Q1 2026 internal transaction data.
/article/broadsign-s-2026-programmatic-dooh-trends-preview-shows-what-buyers-are-valuing-right-nowCanary Wharf’s Next DOOH Chapter Could Include AR, Projections and Drone Shows
As part of its renewed Canary Wharf relationship, Ocean says it plans to broaden the existing DOOH offer with immersive experiences using technologies such as augmented reality, installations and projections, with drone shows also identified as a potential format.
/article/canary-wharf-s-next-dooh-chapter-could-include-ar-projections-and-drone-showsDPAA Launches WE.DOOH UK as the Industry Pushes Leadership and Representation Higher Up the Agenda
DPAA has launched a UK chapter of its WE.DOOH initiative, beginning with a London event and a 2026 awards cycle focused on emerging, overlooked and established women in digital out-of-home.
/article/dpaa-launches-we-dooh-ukDubai Mall’s LED Network Brings Retail DOOH Into Focus
Dubai Mall’s LED network spans around 50 locations. Explore Emaar’s INFiLED installation and the questions retail DOOH buyers should ask in Dubai.
/article/dubai-mall-led-advertising-network-infiled-emaare& money Uses London Travel Imagery to Sell Its “Best Rates” Card in Dubai DOOH
e& money used London travel imagery on Dubai digital screens to promote its travel card under a “Best Rates” proposition, connecting the financial product directly with an international trip use case.
/article/e-and-money-uses-london-travel-imagery-to-sell-its-best-rates-card-in-dubai-doohe& Uses UAE DOOH to Make Personalized Mobile Deals Easy to Scan
e& used red bridge media and digital screens for a bilingual “Deals For You” campaign, simplifying personalized mobile data and minutes into a high-contrast proposition for UAE commuters.
/article/e-and-uses-uae-dooh-to-make-personalized-mobile-deals-easy-to-scanESB Networks Uses Dayparted DOOH to Make Electricity Timing Relevant
ESB Networks used dayparted digital out-of-home creative to connect household routines with the idea of shifting electricity use away from periods of higher demand.
/article/esb-networks-uses-dayparted-dooh-to-make-electricity-timing-relevantHOKA Turns New York Running Data Into a Live DOOH Borough Competition
HOKA and Jellyfish launched a month-long Strava challenge that turns runners' activity across all five New York boroughs into periodically updated digital OOH creative.
/article/hoka-turns-new-york-running-data-into-a-live-dooh-borough-competitionIKEA Uses Dubai DOOH to Make “Space” the Core Brand Idea
IKEA's Dubai outdoor campaign used the line “Make space for what you love” across large-format and digital placements, connecting a simple emotional message with the retailer's home-furnishing proposition.
/article/ikea-uses-dubai-dooh-to-make-space-the-core-brand-ideaIndia’s DOOH Revenue Could Nearly Match Static OOH by 2030, PwC Forecast Says
A PwC forecast reported by DOOH Digital projects India's DOOH revenue rising to roughly half of total OOH by 2030, while physical OOH remains only slightly larger in the forecast.
/article/indias-dooh-revenue-could-nearly-match-static-ooh-by-2030-pwc-forecast-saysJCDecaux Opens 100% of Its DOOH Inventory to Programmatic in Nine Latin American Markets
JCDecaux announced programmatic access to 100% of its DOOH inventory in Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay through VIOOH.
/article/jcdecaux-opens-100-of-its-dooh-inventory-to-programmatic-in-nine-latin-american-marketsJOLT Launches Spark Intelligence Across 65 US DOOH Markets
JOLT launched Spark Intelligence across its U.S. network, adding audience-led planning and measurement tools to more than 4,750 screens in 65 designated market areas.
/article/jolt-launches-spark-intelligence-across-65-us-dooh-marketsLUMO’s New Auckland Site Shows How Large-Format Roadside DOOH Keeps Getting Bigger
LUMO announced plans for a major new digital roadside landscape billboard in Auckland, positioning the format as the largest of its type in New Zealand.
/article/lumo-s-new-auckland-site-shows-how-large-format-roadside-dooh-keeps-getting-biggerMoving Walls and BrightSign Make Existing Screens Easier to Monetize as DOOH
Moving Walls partnered with BrightSign so screen operators can access advertising and monetization tools through the BrightSign ecosystem, lowering the operational barrier between digital signage and DOOH inventory.
/article/moving-walls-and-brightsign-make-existing-screens-easier-to-monetize-as-doohMoving Walls Connects LMX With Magnite for Asia-Pacific Programmatic DOOH
Moving Walls integrates LMX with Magnite for Asia-Pacific DOOH buying. Explore the announced access, impression-based model and questions for advertisers.
/article/moving-walls-magnite-lmx-asia-pacific-programmatic-doohNational CineMedia Completes Captivate Acquisition, Adding Office and Residential DOOH
National CineMedia completes its Captivate acquisition at a $275 million enterprise value. Explore the screen footprint and implications for DOOH buyers.
/article/national-cinemedia-captivate-acquisition-completed-2026National CineMedia’s $275M Captivate Deal Creates a 48,000-Screen Place-Based DOOH Network
National CineMedia agreed to acquire Captivate for $275 million, bringing cinema, office and residential screens into a combined place-based network of more than 48,000 digital displays across 185 U.S. DMAs.
/article/national-cinemedias-275m-captivate-deal-creates-a-48-000-screen-place-based-dooh-networkOPPO’s Select City Walk Campaign Shows What Programmatic DOOH Can Do Inside Retail
OPPO India has used programmatic DOOH at Select City Walk in Delhi, combining a high-footfall retail environment with automated digital-screen activation.
/article/oppo-s-select-city-walk-campaign-shows-what-programmatic-dooh-can-do-inside-retailPan Home Turns “Your Rent On Us” Into a UAE DOOH Promotion
Pan Home used UAE digital out-of-home to promote a “Your Rent On Us” shop-and-win campaign, pairing a high-value incentive with simple bilingual creative.
/article/pan-home-turns-your-rent-on-us-into-a-uae-dooh-promotionPerion Acquires PRN to Expand In-Store Retail Media DOOH
Perion agreed to acquire PRN for up to $12 million, expanding its in-store retail media capabilities across major North American warehouse, big-box and healthcare retail environments.
/article/perion-acquires-prn-to-expand-in-store-retail-media-doohPiccadilly Lights Connects Landmark DOOH With The Venue’s Brand Experiences
Landsec and Ocean Outdoor connect Piccadilly Lights with The Venue. Explore the London activation offer and screen changes planned for January 2027.
/article/piccadilly-lights-the-venue-dooh-brand-experiencesProgrammatic DOOH Campaigns Surge in Germany, Austria and Switzerland
Displayce reported strong growth in programmatic DOOH activity across Germany, Austria and Switzerland, with campaign and impression volumes rising sharply in its own platform data during the first seven months of 2026.
/article/programmatic-dooh-campaigns-surge-in-germany-austria-and-switzerlandQMS Brings the Los Angeles Rams Into Melbourne’s Streets With Localized DOOH
QMS supports the Los Angeles Rams’ Melbourne appearance with localized digital billboards. Explore the sporting-event campaign and its outdoor planning lessons.
/article/qms-los-angeles-rams-melbourne-localized-dooh