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Bauer’s Adshel Live Prime Puts Premium High-Street DOOH Beyond London in the Spotlight
Bauer Media Outdoor has launched Adshel Live Prime, a premium proposition built around 190 hand-picked digital six-sheet screens across 23 busy high-street and retail locations outside the M25.
/article/bauer-s-adshel-live-prime-puts-premium-high-street-dooh-beyond-london-in-the-spotlightKFC Singapore Uses Dynamic DOOH and High Share of Voice to Create FOMO
KFC Singapore supported its Curry x Sambal Zinger launch with dynamic DOOH, high share of voice and rapid creative deployment, using immediacy to reinforce a limited-time product moment.
/article/kfc-singapore-uses-dynamic-dooh-and-high-share-of-voice-to-create-fomoOcean Outdoor Retains Canary Wharf DOOH Contract After Competitive Tender
Ocean Outdoor UK has retained the rights to manage Canary Wharf Group’s DOOH network following a competitive tender, extending a 15-year commercial relationship.
/article/ocean-outdoor-retains-canary-wharf-dooh-contract-after-competitive-tenderOcean’s 2026 Digital Creative Competition Is a Useful Brief for Anyone Designing DOOH
Ocean Outdoor’s 2026 Digital Creative Competition is accepting concepts until August 21.
/article/ocean-s-2026-digital-creative-competition-is-a-useful-brief-for-anyone-designing-doohOcean’s Digital Creative Competition Deadline Is a Useful Reality Check for Anyone Designing DOOH
Ocean Outdoor’s annual Digital Creative Competition remains open, giving brands and agencies a practical brief for thinking about what DOOH can do when creativity starts with the medium itself.
/article/ocean-s-digital-creative-competition-deadline-is-a-useful-reality-check-for-anyone-designing-doohoOh!media’s Christchurch Rollout Signals a New Phase for Bus Shelter DOOH in New Zealand
oOh!media says more than 70 digital bus shelters will be deployed across Christchurch by the end of 2026, with a full network of 110 to be completed by June 2027.
/article/ooh-media-s-christchurch-rollout-signals-a-new-phase-for-bus-shelter-dooh-in-new-zealandPiccadilly Lights Goes Back to 211 AD in a Location-Led DOOH Takeover
Ocean Outdoor highlighted a Piccadilly Lights activation that visually took participating brand advertising back to 211 AD, using one of the world’s best-known digital landmarks as part of the creative device rather than treating it as a neutral screen.
/article/piccadilly-lights-goes-back-to-211-ad-in-a-location-led-dooh-takeoverQMS Attention Study Says DOOH Can Start Working in One Second
New QMS and Amplified research suggests digital out-of-home can begin producing measurable brand and sales effects after roughly one second of active attention—but the planning lesson is more nuanced than making ads shorter.
/article/qms-dooh-attention-one-second-studyBig Happy and Veridooh Launch Verified CPM Buying for US DOOH
Big Happy and Veridooh introduced a verified CPM option for U.S. digital out-of-home campaigns, allowing buyers to pay on plays and impressions independently confirmed as valid.
/article/big-happy-and-veridooh-launch-verified-cpm-buying-for-us-doohBroadsign’s 2026 Programmatic DOOH Trends Preview Shows What Buyers Are Valuing Right Now
Broadsign has published a preview of its 2026 Programmatic DOOH Trends Report, drawing on full-year 2025 and Q1 2026 internal transaction data.
/article/broadsign-s-2026-programmatic-dooh-trends-preview-shows-what-buyers-are-valuing-right-nowCanary Wharf’s Next DOOH Chapter Could Include AR, Projections and Drone Shows
As part of its renewed Canary Wharf relationship, Ocean says it plans to broaden the existing DOOH offer with immersive experiences using technologies such as augmented reality, installations and projections, with drone shows also identified as a potential format.
/article/canary-wharf-s-next-dooh-chapter-could-include-ar-projections-and-drone-showsDPAA Launches WE.DOOH UK as the Industry Pushes Leadership and Representation Higher Up the Agenda
DPAA has launched a UK chapter of its WE.DOOH initiative, beginning with a London event and a 2026 awards cycle focused on emerging, overlooked and established women in digital out-of-home.
/article/dpaa-launches-we-dooh-uke& money Uses London Travel Imagery to Sell Its “Best Rates” Card in Dubai DOOH
e& money used London travel imagery on Dubai digital screens to promote its travel card under a “Best Rates” proposition, connecting the financial product directly with an international trip use case.
/article/e-and-money-uses-london-travel-imagery-to-sell-its-best-rates-card-in-dubai-doohe& Uses UAE DOOH to Make Personalized Mobile Deals Easy to Scan
e& used red bridge media and digital screens for a bilingual “Deals For You” campaign, simplifying personalized mobile data and minutes into a high-contrast proposition for UAE commuters.
/article/e-and-uses-uae-dooh-to-make-personalized-mobile-deals-easy-to-scanESB Networks Uses Dayparted DOOH to Make Electricity Timing Relevant
ESB Networks used dayparted digital out-of-home creative to connect household routines with the idea of shifting electricity use away from periods of higher demand.
/article/esb-networks-uses-dayparted-dooh-to-make-electricity-timing-relevantHOKA Turns New York Running Data Into a Live DOOH Borough Competition
HOKA and Jellyfish launched a month-long Strava challenge that turns runners' activity across all five New York boroughs into periodically updated digital OOH creative.
/article/hoka-turns-new-york-running-data-into-a-live-dooh-borough-competitionIKEA Uses Dubai DOOH to Make “Space” the Core Brand Idea
IKEA's Dubai outdoor campaign used the line “Make space for what you love” across large-format and digital placements, connecting a simple emotional message with the retailer's home-furnishing proposition.
/article/ikea-uses-dubai-dooh-to-make-space-the-core-brand-ideaIndia’s DOOH Revenue Could Nearly Match Static OOH by 2030, PwC Forecast Says
A PwC forecast reported by DOOH Digital projects India's DOOH revenue rising to roughly half of total OOH by 2030, while physical OOH remains only slightly larger in the forecast.
/article/indias-dooh-revenue-could-nearly-match-static-ooh-by-2030-pwc-forecast-saysJCDecaux Opens 100% of Its DOOH Inventory to Programmatic in Nine Latin American Markets
JCDecaux announced programmatic access to 100% of its DOOH inventory in Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay through VIOOH.
/article/jcdecaux-opens-100-of-its-dooh-inventory-to-programmatic-in-nine-latin-american-marketsJOLT Launches Spark Intelligence Across 65 US DOOH Markets
JOLT launched Spark Intelligence across its U.S. network, adding audience-led planning and measurement tools to more than 4,750 screens in 65 designated market areas.
/article/jolt-launches-spark-intelligence-across-65-us-dooh-marketsLUMO’s New Auckland Site Shows How Large-Format Roadside DOOH Keeps Getting Bigger
LUMO announced plans for a major new digital roadside landscape billboard in Auckland, positioning the format as the largest of its type in New Zealand.
/article/lumo-s-new-auckland-site-shows-how-large-format-roadside-dooh-keeps-getting-biggerMoving Walls and BrightSign Make Existing Screens Easier to Monetize as DOOH
Moving Walls partnered with BrightSign so screen operators can access advertising and monetization tools through the BrightSign ecosystem, lowering the operational barrier between digital signage and DOOH inventory.
/article/moving-walls-and-brightsign-make-existing-screens-easier-to-monetize-as-doohNational CineMedia’s $275M Captivate Deal Creates a 48,000-Screen Place-Based DOOH Network
National CineMedia agreed to acquire Captivate for $275 million, bringing cinema, office and residential screens into a combined place-based network of more than 48,000 digital displays across 185 U.S. DMAs.
/article/national-cinemedias-275m-captivate-deal-creates-a-48-000-screen-place-based-dooh-networkOPPO’s Select City Walk Campaign Shows What Programmatic DOOH Can Do Inside Retail
OPPO India has used programmatic DOOH at Select City Walk in Delhi, combining a high-footfall retail environment with automated digital-screen activation.
/article/oppo-s-select-city-walk-campaign-shows-what-programmatic-dooh-can-do-inside-retailPan Home Turns “Your Rent On Us” Into a UAE DOOH Promotion
Pan Home used UAE digital out-of-home to promote a “Your Rent On Us” shop-and-win campaign, pairing a high-value incentive with simple bilingual creative.
/article/pan-home-turns-your-rent-on-us-into-a-uae-dooh-promotionPerion Acquires PRN to Expand In-Store Retail Media DOOH
Perion agreed to acquire PRN for up to $12 million, expanding its in-store retail media capabilities across major North American warehouse, big-box and healthcare retail environments.
/article/perion-acquires-prn-to-expand-in-store-retail-media-doohProgrammatic DOOH Campaigns Surge in Germany, Austria and Switzerland
Displayce reported strong growth in programmatic DOOH activity across Germany, Austria and Switzerland, with campaign and impression volumes rising sharply in its own platform data during the first seven months of 2026.
/article/programmatic-dooh-campaigns-surge-in-germany-austria-and-switzerlandQR-to-Screen Instant Ads Point to a More Self-Serve Future for Place-Based DOOH
Take 10 Media’s QR-led screen workflow lets users submit content for display on a digital screen, highlighting how self-serve tools could lower the transaction barrier for local and short-duration DOOH.
/article/qr-to-screen-instant-ads-point-to-a-more-self-serve-future-for-place-based-doohSamsung and Smartify Bring DOOH Monetization Into VXT Displays
Samsung Electronics America and Smartify Media announced an integration that brings Smartify's advertising network into Samsung VXT, giving commercial-display owners another route to monetize screens without replacing hardware.
/article/samsung-and-smartify-bring-dooh-monetization-into-vxt-displaysScreenverse Opens Programmatic Grocery DOOH Through Retail Visions
Screenverse partnered with Retail Visions to make grocery-store digital out-of-home inventory available programmatically, expanding the overlap between place-based DOOH and retail media.
/article/screenverse-opens-programmatic-grocery-dooh-through-retail-visionsSubway Uses Two Hong Kong LED Sites to Build a High-Visibility DOOH Launch
Subway concentrated a Hong Kong DOOH push on LED placements at World-Wide House in Central and 598 Shanghai Street in Mong Kok, using two very different high-traffic urban contexts.
/article/subway-uses-two-hong-kong-led-sites-to-build-a-high-visibility-dooh-launchTalabat Uses Familiarity Instead of Discounts in UAE Back-to-School DOOH
Talabat's UAE back-to-school DOOH leaned on familiar brand assets and situational relevance instead of making the campaign primarily about discounts or complicated promotional mechanics.
/article/talabat-uses-familiarity-instead-of-discounts-in-uae-back-to-school-doohTikTok Expands Out of Phone DOOH Across Five European Markets
TikTok expanded its Out of Phone initiative through new European media partners, extending creator and advertiser content onto screens in the UK, France, Belgium, Spain and Italy.
/article/tiktok-expands-out-of-phone-dooh-across-five-european-marketsTrillboards and Moving Walls Add Another Link to the Programmatic DOOH Supply Chain
Trillboards has partnered with Moving Walls to make its screen inventory accessible through programmatic DOOH workflows.
/article/trillboards-and-moving-walls-add-another-link-to-the-programmatic-dooh-supply-chainUK DOOH Is Forecast to Reach 76% of OOH Spend by 2031—But Measurement Will Decide What Comes Next
IAB UK forecasts that digital out-of-home will represent 76% of UK OOH spend by 2031. The more important planning question is how inventory, programmatic buying and measurement will mature together.
/article/uk-dooh-76-percent-ooh-spend-2031VIOOH and b.drops Bring Programmatic DOOH Into Brazil’s Wellness and Self-Care Environments
VIOOH announced a partnership with Brazilian DOOH channel b.drops, adding programmatic access to screens in self-care and wellness environments.
/article/viooh-and-b-drops-bring-programmatic-dooh-into-brazil-s-wellness-and-self-care-environments