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Fanatics Takes Its Plea to Lionel Messi Onto Billboards Around the World
Fanatics’ 'We’re Still Wearing It' campaign asks Lionel Messi not to hang up his shirt while supporters are still wearing it.
/article/fanatics-takes-its-plea-to-lionel-messi-onto-billboards-around-the-worldThe Economist’s Anti-AI Billboards Prove Minimal Copy Can Still Dominate the Street
The Economist has returned to its familiar minimalist outdoor language with a campaign that challenges the rise of AI using short lines such as 'Think outside the bot' and 'actual intelligence'.
/article/the-economist-s-anti-ai-billboards-prove-minimal-copy-can-still-dominate-the-street“Real Estate by the Gram” Mystery Billboards Tease Egypt Without a Brand Name
Minimal blue billboards carrying the phrase “Real Estate by the Gram” appeared in Egypt without a visible developer, project name or hotline, using ambiguity as the campaign's primary attention device.
/article/real-estate-by-the-gram-mystery-billboards-tease-egypt-without-a-brand-nameAdPower Courts 100 UK Brands With Personalized ‘Love Letters’ Billboards
Global’s AdPower uses personalized Love Letters billboards to court 100 UK brands. Explore the creative strategy and implications for self-service OOH.
/article/adpower-love-letters-personalized-uk-billboardsChandak Group Turns Mumbai Billboards Into ‘Living Rooms’
Chandak Group has used Mumbai OOH to turn billboard space into living-room-inspired creative, bringing the real-estate product idea into the physical construction of the advertisement.
/article/chandak-group-turns-mumbai-billboards-into-living-roomsClear Channel Uses Nationwide Digital Billboards for a Dolly Parton Tribute
Clear Channel Outdoor used its U.S. digital billboard network for a nationwide Dolly Parton tribute, demonstrating how networked DOOH can coordinate a time-sensitive cultural message at national scale.
/article/clear-channel-uses-nationwide-digital-billboards-for-a-dolly-parton-tributeClear Channel, A21 and Union Pacific Use National Digital Billboards Against Human Trafficking
A21, Compass Connections, Clear Channel Outdoor and Union Pacific expanded a “Can You See Me?” anti-human-trafficking message through digital billboards, using national OOH reach around a period of heightened travel and major events.
/article/clear-channel-a21-and-union-pacific-use-national-digital-billboards-against-human-traffickinFoxtale Puts Shah Rukh Khan Across 70+ Billboards in Mumbai, Bengaluru and Delhi
Foxtale’s Shah Rukh Khan campaign launched with more than 70 billboards across Mumbai, Bengaluru and Delhi, using celebrity recognition and broad urban coverage to build beauty-brand salience.
/article/foxtale-puts-shah-rukh-khan-across-70-billboards-in-mumbai-bengaluru-and-delhiLamar Opens Digital Billboards to Grandparents’ Day Photos Across US Markets
Lamar invited families to submit Grandparents' Day photos for possible display on digital billboards, turning a national DOOH network into a moderated community publishing platform.
/article/lamar-opens-digital-billboards-to-grandparents-day-photos-across-us-marketsOpenAI Turns City Billboards Into a Gallery for ChatGPT Images Creators
OpenAI’s first large-scale campaign for ChatGPT Images is running across Los Angeles, New York, Detroit, Chicago and Miami from May through August.
/article/openai-turns-city-billboards-into-a-gallery-for-chatgpt-images-creatorsSnapchat Takes Its Business Message to London Agencies With Four Mobile Billboards
Snapchat’s London campaign uses four mobile billboards to reach advertising agencies. Explore the workplace targeting idea and what buyers should measure.
/article/snapchat-london-agency-mobile-billboardsWest Cairo’s ‘Summer’s Over?’ Billboards Keep the Advertiser a Mystery
Unbranded cyan billboards in West Cairo question the end of summer. Explore the confirmed creative details and the planning challenge of a brand reveal.
/article/west-cairo-summers-over-mystery-billboardsWildstone Plans Digital Conversion of Seven Sydney Olympic Park Billboards
Wildstone plans to digitise seven Sydney Olympic Park billboards, with Alliance as operator. Explore the investment, timing and implications for buyers.
/article/wildstone-sydney-olympic-park-seven-digital-billboardsClear Channel’s Anti-Human-Trafficking Billboard Campaign Shows How OOH Can Scale Public-Service Messaging Fast
Clear Channel Outdoor, Compass Connections, A21 and Union Pacific launched a nationwide anti-human-trafficking billboard campaign timed around major sporting events and World Day Against Trafficking in Persons.
/article/clear-channel-s-anti-human-trafficking-billboard-campaign-shows-how-ooh-can-scale-public-service-messaging-fastClear Channel’s Pending Take-Private Deal Keeps One of America’s Biggest OOH Networks in Transition
Clear Channel Outdoor remains in the process of being acquired by an investor consortium led by Mubadala Capital in partnership with TWG Global.
/article/clear-channel-s-pending-take-private-deal-keeps-one-of-america-s-biggest-ooh-networks-in-transitionDarryl ‘DMC’ McDaniels and Idina Menzel Join a Billboard Campaign That Uses Outdoor to Champion Summer Learning
Clear Channel Outdoor and nonprofit partners launched a national billboard campaign during National Summer Learning Week featuring Darryl ‘DMC’ McDaniels and Idina Menzel.
/article/darryl-dmc-mcdaniels-and-idina-menzel-join-a-billboard-campaign-that-uses-outdoor-to-champion-summer-learningLamar’s Q2 2026 Results Show the Continued Strength of the Billboard Model
Lamar reported second-quarter 2026 net revenues of $616.7 million, net income of $164.6 million and adjusted EBITDA of $303.4 million, while also raising its guidance for the year.
/article/lamar-s-q2-2026-results-show-the-continued-strength-of-the-billboard-modelOhio State Fair’s Closing Day Highlights the Scale Advantage of Local Event OOH
The 2026 Ohio State Fair runs through August 2 in Columbus.
/article/ohio-state-fair-s-closing-day-highlights-the-scale-advantage-of-local-event-oohOUTFRONT’s Billboard Segment Growth Suggests Digital Yield and Event Demand Are Still Doing Heavy Lifting
OUTFRONT said billboard segment revenue rose to $379.4 million in Q2, helped by higher yield, programmatic and direct digital advertising and revenue related to the 2026 FIFA World Cup.
/article/outfront-s-billboard-segment-growth-suggests-digital-yield-and-event-demand-are-still-doing-heavy-liftingWhy OOH Buyers Should Stop Treating Every Traffic Count as an Impression
Modern OOH audience systems such as Geopath attempt to move beyond simple traffic counts by estimating exposure using factors tied to location, movement and the likelihood that an advertising face can actually be seen.
/article/why-ooh-buyers-should-stop-treating-every-traffic-count-as-an-impressionACC Cement Uses High-Visibility Lucknow OOH to Reinforce Strength and Reliability
ACC Cement used high-visibility OOH in Lucknow to reinforce core category associations around strength, quality and reliability across busy commercial and traffic areas.
/article/acc-cement-uses-high-visibility-lucknow-ooh-to-reinforce-strength-and-reliabilityBackLite UK Upgrades Eight Landscape Gallery Screens Across London
BackLite UK upgrades eight Landscape Gallery screens across London. Explore the announcement and what buyers should check before booking roadside DOOH.
/article/backlite-uk-london-landscape-gallery-screen-upgradesDigital Screens Are Set to Reach 49% of Global OOH Revenue in 2026
eMarketer says digital formats are on track to account for 49% of worldwide OOH advertising revenue in 2026, up from 31% in 2020, putting DOOH close to half of the global category.
/article/digital-screens-are-set-to-reach-49-of-global-ooh-revenue-in-2026e& Egypt Turns a 5G TV Idea Into Greater Cairo Billboard Creative
e& Egypt extended its “No Excuses” summer campaign into Greater Cairo OOH, translating television-led comedy into roadside creative centered on 5G and connectivity.
/article/e-egypt-turns-a-5g-tv-idea-into-greater-cairo-billboard-creativeElectrolit’s World Cup LED-Truck Campaign Offers a Mobile OOH Planning Lesson
Electrolit used LED billboard trucks across New York, Los Angeles and Dallas during the 2026 World Cup. The reported results show the format's flexibility—and the operational questions buyers should ask before booking it.
/article/electrolit-world-cup-mobile-ooh-case-studyHuntington Sells 48 Florida Billboard Displays to Lamar
Huntington Billboards sold a Florida portfolio of 48 existing displays plus eight displays under development to Lamar Advertising, with transaction terms undisclosed.
/article/huntington-sells-48-florida-billboard-displays-to-lamarIndia’s DOOH Revenue Could Nearly Match Static OOH by 2030, PwC Forecast Says
A PwC forecast reported by DOOH Digital projects India's DOOH revenue rising to roughly half of total OOH by 2030, while physical OOH remains only slightly larger in the forecast.
/article/indias-dooh-revenue-could-nearly-match-static-ooh-by-2030-pwc-forecast-saysLamar Upgrades Sioux Falls Digital Billboard With Daktronics Technology
Lamar upgrades a Sioux Falls digital billboard with Daktronics technology. Explore the supplier’s energy estimate and what lifecycle planning means for OOH.
/article/lamar-daktronics-sioux-falls-digital-billboard-upgrade