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Canary Wharf’s Next DOOH Chapter Could Include AR, Projections and Drone Shows
As part of its renewed Canary Wharf relationship, Ocean says it plans to broaden the existing DOOH offer with immersive experiences using technologies such as augmented reality, installations and projections, with drone shows also identified as a potential format.
/article/canary-wharf-s-next-dooh-chapter-could-include-ar-projections-and-drone-showsAbsolut × TABASCO Shows the Value of Building Outdoor Around One Instantly Readable Visual Metaphor
Absolut and TABASCO launched their spicy vodka collaboration in 2026 with a campaign built around heat, red peppers and volcanic imagery.
/article/absolut-tabasco-shows-the-value-of-building-outdoor-around-one-instantly-readable-visual-metaphorBroadsign’s 2026 Programmatic DOOH Trends Preview Shows What Buyers Are Valuing Right Now
Broadsign has published a preview of its 2026 Programmatic DOOH Trends Report, drawing on full-year 2025 and Q1 2026 internal transaction data.
/article/broadsign-s-2026-programmatic-dooh-trends-preview-shows-what-buyers-are-valuing-right-nowClear Channel’s Creative-Quality Study Is a Reminder That Better Boards Are Not Just a Design Preference
Clear Channel Outdoor and Super Optimal said new analysis suggests creative execution plays a meaningful role in explaining why some OOH campaigns outperform others.
/article/clear-channel-s-creative-quality-study-is-a-reminder-that-better-boards-are-not-just-a-design-preferenceDigital Screens Are Set to Reach 49% of Global OOH Revenue in 2026
eMarketer says digital formats are on track to account for 49% of worldwide OOH advertising revenue in 2026, up from 31% in 2020, putting DOOH close to half of the global category.
/article/digital-screens-are-set-to-reach-49-of-global-ooh-revenue-in-2026Fanatics Takes Its Plea to Lionel Messi Onto Billboards Around the World
Fanatics’ 'We’re Still Wearing It' campaign asks Lionel Messi not to hang up his shirt while supporters are still wearing it.
/article/fanatics-takes-its-plea-to-lionel-messi-onto-billboards-around-the-worldHamburg's 15-Year Street-Furniture Contract Shows Why OOH Concessions Are City Infrastructure Deals
JCDecaux subsidiary Wall has secured Hamburg's main advertising contract for another 15 years, linking 2,200 existing shelters, 400 additions and further digitisation to a wider public-infrastructure commitment.
/article/hamburg-15-year-street-furniture-contract-ooh-infrastructureLovable and Ahoy Use Dedicated LED Billboard Trucks Around Boston’s UNBOUND Conference
Lovable and Ahoy use dedicated LED billboard trucks around UNBOUND in Boston. Explore the operator’s case study and lessons for conference outdoor advertising.
/article/lovable-ahoy-unbound-boston-led-billboard-trucksOcean Outdoor Rewilds Manchester’s Chester Road Roundabout Around Its Advertising Screens
Ocean Outdoor reports rewilding around its Manchester advertising screens. Explore the Chester Road project and how buyers should assess environmental claims.
/article/ocean-outdoor-manchester-chester-road-rewildingoOh!media’s Australian Open Deal Shows How OOH Content Partnerships Are Evolving Beyond Simple Sponsorship
oOh!media has extended its long-term partnership with the Australian Open in a multi-year deal that brings the Grand Slam to millions across its national network.
/article/ooh-media-s-australian-open-deal-shows-how-ooh-content-partnerships-are-evolving-beyond-simple-sponsorshipOutdoor Art Campaign Turns Ocean Screens Into a Platform Against Plastic Pollution
Artists have joined an outdoor exhibition carried across Ocean Outdoor inventory to draw attention to plastic pollution, using commercial-scale DOOH as a public art and environmental communication channel.
/article/outdoor-art-campaign-turns-ocean-screens-into-a-platform-against-plastic-pollutionOUTFRONT’s Billboard Segment Growth Suggests Digital Yield and Event Demand Are Still Doing Heavy Lifting
OUTFRONT said billboard segment revenue rose to $379.4 million in Q2, helped by higher yield, programmatic and direct digital advertising and revenue related to the 2026 FIFA World Cup.
/article/outfront-s-billboard-segment-growth-suggests-digital-yield-and-event-demand-are-still-doing-heavy-liftingSedition and oOh!media Push Digital Art Further Into Public Space With a Renewed Australian Collaboration
oOh!media and Sedition have renewed their collaboration to bring digital art into public spaces, with new work from Mat Collishaw highlighted in the latest announcement.
/article/sedition-and-ooh-media-push-digital-art-further-into-public-space-with-a-renewed-australian-collaborationTesco Rolls Out Nationwide Ireland OOH Around “Every Little Helps”
Tesco launched a four-week nationwide Irish OOH campaign around “Every Little Helps,” using roadside, retail and transport media to connect brand purpose with local community activity.
/article/tesco-rolls-out-nationwide-ireland-ooh-around-every-little-helpsVIOOH and Arla Study Reports Store-Visit Lift Across Nine Norway Campaigns
VIOOH and Arla report store-visit lift across nine Norway pDOOH campaigns. Read the findings, measurement approach and implications for outdoor advertisers.
/article/viooh-arla-norway-programmatic-dooh-store-visit-study‘King of the Hill’ Uses a Freshly Mowed Sunset Boulevard Billboard as the Medium
OUTFRONT highlighted a 'King of the Hill' activation on Sunset Boulevard built around a freshly mowed billboard treatment.
/article/king-of-the-hill-uses-a-freshly-mowed-sunset-boulevard-billboard-as-the-medium“Real Estate by the Gram” Mystery Billboards Tease Egypt Without a Brand Name
Minimal blue billboards carrying the phrase “Real Estate by the Gram” appeared in Egypt without a visible developer, project name or hotline, using ambiguity as the campaign's primary attention device.
/article/real-estate-by-the-gram-mystery-billboards-tease-egypt-without-a-brand-name360 ONE Uses Mumbai Airport as a Large-Scale Brand Canvas
360 ONE has used Mumbai airport inventory as a broad brand canvas, demonstrating the continuing appeal of airports for high-impact financial-services and corporate advertising.
/article/360-one-uses-mumbai-airport-as-a-large-scale-brand-canvasAdPower Courts 100 UK Brands With Personalized ‘Love Letters’ Billboards
Global’s AdPower uses personalized Love Letters billboards to court 100 UK brands. Explore the creative strategy and implications for self-service OOH.
/article/adpower-love-letters-personalized-uk-billboardsAmbrane Uses Delhi Metro Humour to Put Charging Cables in the Spotlight
Ambrane’s Delhi Metro campaign uses commuter humour and a red charging cable to communicate product benefits. Explore its approach to in-train outdoor creative.
/article/ambrane-delhi-metro-charging-cable-ooh-campaignAzzar New Cairo Uses “California Homes” to Sell a Lifestyle, Not a Payment Plan
Azzar New Cairo used the line “California Homes, in New Cairo” with dusk townhouse imagery and palms, positioning the development through lifestyle associations rather than installment math.
/article/azzar-new-cairo-uses-california-homes-to-sell-a-lifestyle-not-a-payment-planBack-to-School Research Shows Why September Is a High-Value OOH Window in Ireland
Irish OOH research points to the final weeks before school as a concentrated shopping period and suggests outdoor can influence where households choose to buy during the September reset.
/article/back-to-school-research-shows-why-september-is-a-high-value-ooh-window-in-irelandBoots and Hearts Weekend Traffic Is Exactly the Kind of Concentrated Movement OOH Planners Love
As Boots and Hearts continues through the weekend, the festival’s destination format and concentrated flows across Burl’s Creek make it a strong model for route-based OOH planning.
/article/boots-and-hearts-weekend-traffic-is-exactly-the-kind-of-concentrated-movement-ooh-planners-loveBrand USA's Tokyo OOH Campaign Shows How Destination Marketing Can Follow the Traveller Journey
Brand USA combined Tokyo transit networks, business districts, Shibuya and Cross Shinjuku Vision in its first Japan OOH campaign—a useful model for linking broad reach, trade activity and destination fame.
/article/brand-usa-tokyo-ooh-tourism-traveller-journeyCARS24 Turns a Car Into a Ganesh Chaturthi Photo Experience in Mumbai
CARS24 creates a branded car installation at Mumbai’s Khetwadicha Raja for Ganesh Chaturthi. Explore the photo experience and festival OOH planning lessons.
/article/cars24-mumbai-ganesh-chaturthi-experiential-oohCarvion Uses Dubai OOH to Position Itself as a Global Car Export Hub
Carvion Trading FZE debuted outdoor creative in Dubai around “One Source, Every Market,” using a world-map visual to position the company as a wholesale vehicle export partner.
/article/carvion-uses-dubai-ooh-to-position-itself-as-a-global-car-export-hubChandak Group Turns Mumbai Billboards Into ‘Living Rooms’
Chandak Group has used Mumbai OOH to turn billboard space into living-room-inspired creative, bringing the real-estate product idea into the physical construction of the advertisement.
/article/chandak-group-turns-mumbai-billboards-into-living-roomsChandak Vansham Builds a Real Swing Into a Luxury Real Estate Hoarding
Chandak Vansham used a three-dimensional swing integrated into a hoarding as part of a 15-site luxury real estate campaign, turning an amenity and lifestyle cue into the physical media idea.
/article/chandak-vansham-builds-a-real-swing-into-a-luxury-real-estate-hoardingClear Channel Impact Points to a New Way of Framing OOH as Both Media and Measurable Community Action
Clear Channel Impact is designed to let brands align existing OOH investment with nonprofit partnerships and community engagement while maintaining full-scale campaigns.
/article/clear-channel-impact-points-to-a-new-way-of-framing-ooh-as-both-media-and-measurable-community-action