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Results for “retail media”
42 pages match across city guides, landmark locations, formats, tools and news.
Retail Media Advanced Measurement & Data Collaboration
An advanced IAB guide to incrementality, data integration, experiments, MMM, counterfactuals and clean-room collaboration in retail media.
/learning/iab-retail-media-advanced-measurement-data-collaborationRetail Media: In-Store Report 2025
A guide to in-store formats, enabling technology, pricing, monetization, advertiser expectations and measurement.
/learning/broadsign-retail-media-in-store-report-2025DOOH & In-Store Retail Media Playbook
A practical playbook for understanding how in-store DOOH fits into retail media, shopper journeys and closed-loop measurement.
/learning/iab-dooh-retail-media-playbookDPAA In-Store Retail Media Webinar 2026
DPAA's In-Store Retail Media Webinar on November 19 looks at how in-store screens are bought and measured within the retail-media mix.
/events/dpaa-in-store-retail-media-webinar-2026IAB Europe Opens In-Store Retail Media Measurement Proposals for Public Comment
IAB Europe’s draft in-store measurement proposals distinguish ad plays from opportunities to see. Explore the consultation and implications for retail OOH.
/article/iab-europe-in-store-retail-media-measurement-proposals-2026In-Store Retail Media: Definitions and Measurement Standards
A common definition and measurement framework for in-store screens, zones and retail-media formats.
/learning/iab-in-store-retail-media-definitions-measurementPerion Acquires PRN to Expand In-Store Retail Media DOOH
Perion agreed to acquire PRN for up to $12 million, expanding its in-store retail media capabilities across major North American warehouse, big-box and healthcare retail environments.
/article/perion-acquires-prn-to-expand-in-store-retail-media-doohSimon Launches a 200+ Destination Retail Media Network
Simon Property Group launched Simon Media Network, combining media across more than 200 shopping and mixed-use destinations with first-party consumer intelligence and commerce measurement.
/article/simon-launches-a-200-destination-retail-media-networkZetaDisplay Expands SPAR Partnership With New In-Store Retail Media Network
ZetaDisplay’s SPAR retail-media rollout will add hundreds of displays through 2026. Explore retailer control, screen placement and advertiser measurement questions.
/article/zetadisplay-spar-in-store-retail-media-networkRetail In-Store Media: Costs, Specs, Buying and Creative Guide
Learn how to buy retail in-store media, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/retail-in-store-mediaNRF 2027: Retail’s Big Show
NRF 2027: Retail's Big Show runs January 10–12 at the Javits Center, New York, with store technology, retailer ad networks and shopper experience on the floor.
/events/nrf-2027-retails-big-showShoptalk Luxe 2027
Shoptalk Luxe runs February 2–4, 2027 at Emirates Palace Mandarin Oriental, Abu Dhabi, on luxury retail experience and brand partnerships.
/events/shoptalk-luxe-2027Shoptalk Spring 2027
Shoptalk Spring runs March 22–24, 2027 at Mandalay Bay, Las Vegas, with retailer media networks, in-store experience and commerce technology.
/events/shoptalk-spring-2027VIOOH Adds Starlite Media’s 800+ US Retail Screens to Programmatic DOOH
VIOOH’s Starlite Media partnership opens 800+ US retail screens to programmatic DOOH buyers. Explore the inventory, audience claims and planning implications.
/article/viooh-starlite-media-us-retail-programmatic-doohA Viable Framework for Maturing In-Store Media Measurement
A phased roadmap for moving in-store media from inconsistent reporting toward a standardized, comparable measurement baseline.
/learning/iab-maturing-in-store-media-measurementOwning Your In-Store Media
An on-demand webinar on building the data, content, measurement and operating foundations for scalable in-store media.
/learning/broadsign-owning-in-store-media-webinarCooler and Refrigerator Door Advertising: Costs, Specs, Buying and Creative Guide
Cooler and Refrigerator Door Advertising: buying, media and production costs, specifications, creative, lead times and measurement.
/formats/cooler-and-refrigerator-door-mediaDPAA Research, Retail & Tech Session December 2026
DPAA's December 9 Research, Retail & Tech Session, 11 a.m.–noon online; the guest and topic are still to be announced.
/events/dpaa-research-retail-and-tech-session-december-2026DPAA Research, Retail & Tech Session November 2026
DPAA's online Research, Retail & Tech Session on November 4, 11 a.m.–noon, looks at measurement and retail-screen applications for DOOH.
/events/dpaa-research-retail-and-tech-session-november-2026DPAA Research, Retail & Tech Session: E Ink 2026
DPAA Research, Retail & Tech Session: E Ink 2026 is an upcoming industry session relevant to OOH, DOOH and advertising professionals through its focus on epaper and reflective displays, low-power dooh and new screen environments.
/events/dpaa-research-retail-and-tech-session-e-ink-2026Screenverse Opens Programmatic Grocery DOOH Through Retail Visions
Screenverse partnered with Retail Visions to make grocery-store digital out-of-home inventory available programmatically, expanding the overlap between place-based DOOH and retail media.
/article/screenverse-opens-programmatic-grocery-dooh-through-retail-visionsBurger King Supplier Deal Highlights the Growth of Drive-Through Digital Screens
Palmer Digital Group has been approved to supply outdoor digital menu boards to eligible Burger King franchisees in the U.S. and Canada. The rollout shows how owned retail screens differ from conventional DOOH inventory.
/article/burger-king-drive-thru-digital-menu-boardsConvenience Store Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy convenience store advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/convenience-store-advertisingDigital Menu Board and Point-of-Sale Screen Advertising: Costs, Specs, Buying and Creative Guide
Digital Menu Board and Point-of-Sale Screen Advertising: buying, media and production costs, specifications, creative, lead times and measurement.
/formats/digital-menu-board-advertisingDigital Signage China Shanghai 2026
Digital Signage China Shanghai 2026 is an upcoming trade show relevant to OOH, DOOH and advertising professionals through its focus on commercial display technology, digital signage software and place-based media infrastructure.
/events/digital-signage-china-shanghai-2026Digital Signage China Shenzhen 2027
Digital Signage China runs February 21–23, 2027 at Shenzhen Convention & Exhibition Center, Futian, alongside LED CHINA and SIGN CHINA.
/events/digital-signage-china-shenzhen-2027Digital Signage Summit Europe 2027
Digital Signage Summit Europe returns to Munich on May 12–13, 2027, on the commercial and technical operation of signage networks; venue to be confirmed.
/events/digital-signage-summit-europe-2027DPAA Global Summit New York 2026
DPAA Global Summit New York 2026 is an upcoming conference relevant to OOH, DOOH and advertising professionals through its focus on programmatic dooh, measurement and outcomes and retail and place-based media.
/events/dpaa-global-summit-new-york-2026Grocery and Supermarket Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy grocery and supermarket advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/grocery-and-supermarket-advertisingGroceryshop 2026
Groceryshop 2026 ran September 22–24 at Mandalay Bay, Las Vegas, with AI-powered shopping, value and retail media as its central themes.
/events/groceryshop-2026Pharmacy Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy pharmacy advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/pharmacy-advertisingShopping Cart and Basket Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy shopping cart and basket advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/cart-and-basket-advertisingShoptalk Europe 2027
Shoptalk Europe runs June 1–3, 2027 at Fira Gran Via, Barcelona, covering store screens, commerce media partnerships and European measurement.
/events/shoptalk-europe-2027Shoptalk Fall 2026
Shoptalk Fall 2026 runs September 29–October 1 at Music City Center, Nashville, with retail media, in-store experience and commerce measurement on the floor.
/events/shoptalk-fall-2026Simon’s ‘It’s a Simon Thing’ Campaign Brings Mall Branding Onto On-Site Digital Displays
Simon launches ‘It’s a Simon Thing’ with on-site digital displays and experiential activity in its media plan. Explore the implications for mall advertising.
/article/simon-its-a-simon-thing-mall-digital-displaysVIOOH and b.drops Bring Programmatic DOOH Into Brazil’s Wellness and Self-Care Environments
VIOOH announced a partnership with Brazilian DOOH channel b.drops, adding programmatic access to screens in self-care and wellness environments.
/article/viooh-and-b-drops-bring-programmatic-dooh-into-brazil-s-wellness-and-self-care-environmentsVending Machine Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy vending machine advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/vending-machine-advertisingHologram Media Network Names Jay Wolff Chief Growth Officer
Hologram Media Network appoints Jay Wolff chief growth officer. Explore its reported US retail footprint and questions buyers should ask about 3D OOH.
/article/hologram-media-network-jay-wolff-chief-growth-officerTesco Rolls Out Nationwide Ireland OOH Around “Every Little Helps”
Tesco launched a four-week nationwide Irish OOH campaign around “Every Little Helps,” using roadside, retail and transport media to connect brand purpose with local community activity.
/article/tesco-rolls-out-nationwide-ireland-ooh-around-every-little-helpsBauer’s Adshel Live Prime Puts Premium High-Street DOOH Beyond London in the Spotlight
Bauer Media Outdoor has launched Adshel Live Prime, a premium proposition built around 190 hand-picked digital six-sheet screens across 23 busy high-street and retail locations outside the M25.
/article/bauer-s-adshel-live-prime-puts-premium-high-street-dooh-beyond-london-in-the-spotlightOneScreen Names Adam Skinner CEO as Modern OOH Push Accelerates
OneScreen named former Epsilon and CitrusAd executive Adam Skinner as CEO, bringing a retail- and commerce-media background into a company focused on modernizing OOH buying and operations.
/article/onescreen-names-adam-skinner-ceo-as-modern-ooh-push-acceleratesDublin Billboard & DOOH Advertising: Costs, Screens & Spectaculars
Dublin is a compact but varied OOH and DOOH market spanning classic billboards, large digital roadside screens, digital bridges, retail DOOH, rail spectaculars, Luas and bus takeovers, special builds and airport media. Public 2026 rate cards make the market unusually transparent for early-stage budget planning.
/cities/dublin