LearningStandard
In-Store Retail Media: Definitions and Measurement Standards
- Free
- Intermediate
- IAB & IAB Europe
A common definition and measurement framework for in-store screens, zones and retail-media formats.
Opens on IAB & IAB Europe's website in a new tab.
- Time to complete
- ~30–45 min
- Level
- Intermediate
- Certificate
- No
Overview
IAB and IAB Europe’s In-Store Retail Media: Definitions and Measurement Standards establishes common language and measurement expectations for the fast-growing in-store media category. It covers unified definitions, measurement standards, ad-format guidance and store zones. For DOOH advertisers, the document is valuable because retail screens increasingly sit at the intersection of OOH, shopper marketing and commerce media, where inconsistent terminology can make campaign comparison difficult.
What You'll Learn
- Use standardized in-store media terminology
- Understand the role of store zones in planning
- Recognize core measurement expectations
- Compare in-store retail networks more consistently
- Connect in-store DOOH with wider retail-media standards
Highlights
- Joint IAB and IAB Europe standard
- Published in December 2024
- Focused on comparability and measurement
- Important for retail DOOH buyers
Who It's For
Best for
- CPG advertisers
- Retail-media teams
- Agencies buying in-store screens
- Measurement specialists
Before you start
- Basic retail-media or DOOH knowledge
Access
- Cost
- Free
- Format
- Standard
- Time to complete
- ~30–45 min
- Certificate
- No
- Hands-on
- Yes — practical/reference
Topics Covered
- Retail Media
- Measurement
- DOOH
- Standards
FAQ
Questions about this resource
5 questions
What is In-Store Retail Media: Definitions and Measurement Standards?
In-Store Retail Media: Definitions and Measurement Standards is a standard from IAB & IAB Europe focused on retail media, measurement, dooh. A common definition and measurement framework for in-store screens, zones and retail-media formats.
Is In-Store Retail Media: Definitions and Measurement Standards free?
Yes. It is listed here as free.
What level is In-Store Retail Media: Definitions and Measurement Standards for?
It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does In-Store Retail Media: Definitions and Measurement Standards take?
Plan for ~30–45 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from In-Store Retail Media: Definitions and Measurement Standards?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
Access, course content and certification requirements are set by the resource provider. Last updated .
Report a correction