DPAA Research, Retail & Tech Session December 2026

DPAA Research, Retail & Tech Session December 2026 is scheduled for December 9, 2026 and is organized by Digital Place Based Advertising Association (DPAA). The event connects an online audience with developments in dooh research, retail technology and advertising technology.

• Organizer: Digital Place Based Advertising Association (DPAA)
• Date: December 9, 2026
• Location: Online
• Format: Virtual
• Registration: See organizer for access
• Status: Upcoming

Billboard Guide tracks this event because dooh research, retail technology and advertising technology can directly influence how outdoor campaigns are planned, produced, bought, measured or operated. It offers useful context on the technologies, commercial practices and creative capabilities shaping OOH, DOOH, digital signage or adjacent media markets.

The event metadata uses explicit organizer, date, city, country and topic entities to support SEO and GEO/AI discovery for OOH, DOOH, digital signage, retail media and advertising event searches.

• Media owners
• Agencies
• Brand marketers
• DOOH/platform teams
• Creative/production teams

• DOOH research
• Retail technology
• Advertising technology

DPAA Research, Retail & Tech Session December 2026 should be judged against the campaign or business decision it can help with, not only against the agenda headline. Before registering, compare the audience, location, format and timing with the meetings, suppliers or learning outcomes you actually need.

The listed focus areas include DOOH research, Retail technology, and Advertising technology. For advertisers and media owners, those topics are most useful when they connect to specific follow-up actions such as inventory sourcing, measurement standards, creative production, programmatic activation or partner evaluation.

The audience fit is strongest for Media owners, Agencies, Brand marketers, and DOOH/platform teams. If that does not describe the people you need to meet, confirm speaker lists, attendee roles, sponsor categories and networking formats before committing travel budget.

• Confirm whether the agenda covers buying, selling, measurement, creative, technology or regulation.
• Check whether the attendee mix includes the operators, agencies, advertisers or platforms you need.
• Compare the event date with campaign planning cycles, procurement deadlines and major market dates.
• Verify registration status, cancellation rules, travel assumptions and whether remote access is available.

Date

December 9, 2026

Location

Online

Format

Virtual

Event Type

Industry Session

Status

Upcoming

Registration

See organizer for access

Pricing

See organizer for access

Organizer

Digital Place Based Advertising Association (DPAA)

Added

2026-08-24

Updated

2026-08-24