LearningWebinar
Owning Your In-Store Media
- Free
- Intermediate
- Broadsign
An on-demand webinar on building the data, content, measurement and operating foundations for scalable in-store media.
Opens on Broadsign's website in a new tab.
- Time to complete
- On-demand webinar
- Level
- Intermediate
- Certificate
- No
Overview
Owning Your In-Store Media is an on-demand webinar focused on the operational and strategic foundations behind a successful in-store media channel. It covers why physical stores matter to retail media, the infrastructure needed for targeted campaigns, data, content and measurement, the balance between third-party partners and internal control, monetization without damaging the shopper experience and the future role of AI and real-time analytics.
What You'll Learn
- Understand why in-store is part of omnichannel retail media
- Identify foundational data and content requirements
- Understand the role of measurement infrastructure
- Think about internal control versus third-party partnerships
- Balance monetization with shopper experience
- Understand emerging AI and real-time analytics opportunities
Highlights
- On-demand expert discussion
- Operational as well as advertiser perspective
- Strong measurement theme
- Useful for retail-media strategy teams
Who It's For
Best for
- Retail media leaders
- CPG advertisers
- Agency strategy teams
- In-store network operators
Before you start
- Basic retail-media familiarity
Access
- Cost
- Free
- Format
- Webinar
- Time to complete
- On-demand webinar
- Certificate
- No
- Hands-on
- Yes — structured lessons/exercises
Topics Covered
- Retail Media
- In-Store DOOH
- Measurement
- Strategy
FAQ
Questions about this resource
5 questions
What is Owning Your In-Store Media?
Owning Your In-Store Media is a webinar from Broadsign focused on retail media, in-store dooh, measurement. An on-demand webinar on building the data, content, measurement and operating foundations for scalable in-store media.
Is Owning Your In-Store Media free?
Yes. It is listed here as free.
What level is Owning Your In-Store Media for?
It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does Owning Your In-Store Media take?
Plan for On-demand webinar. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Owning Your In-Store Media?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
Access, course content and certification requirements are set by the resource provider. Last updated .
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