What is Owning Your In-Store Media?

Owning Your In-Store Media is a webinar from Broadsign focused on retail media, in-store dooh, measurement. An on-demand webinar on building the data, content, measurement and operating foundations for scalable in-store media.

Is Owning Your In-Store Media free?

Yes. It is listed here as free.

What level is Owning Your In-Store Media for?

It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.

How long does Owning Your In-Store Media take?

Plan for On-demand webinar. For reference resources, use it as needed rather than reading everything in one sitting.

What will I learn from Owning Your In-Store Media?

The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.

Intermediate
Webinar
Free

Owning Your In-Store Media

by Broadsign

An on-demand webinar on building the data, content, measurement and operating foundations for scalable in-store media.

Time to Complete: On-demand webinar
Level: Intermediate
Certificate: No

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Overview

Owning Your In-Store Media is an on-demand webinar focused on the operational and strategic foundations behind a successful in-store media channel. It covers why physical stores matter to retail media, the infrastructure needed for targeted campaigns, data, content and measurement, the balance between third-party partners and internal control, monetization without damaging the shopper experience and the future role of AI and real-time analytics.

What You'll Learn

Understand why in-store is part of omnichannel retail media
Identify foundational data and content requirements
Understand the role of measurement infrastructure
Think about internal control versus third-party partnerships
Balance monetization with shopper experience
Understand emerging AI and real-time analytics opportunities

Highlights

On-demand expert discussion
Operational as well as advertiser perspective
Strong measurement theme
Useful for retail-media strategy teams

Who It's For

Best For

Retail media leaders
CPG advertisers
Agency strategy teams
In-store network operators

Prerequisites

Basic retail-media familiarity

Topics Covered

Retail Media
In-Store DOOH
Measurement
Strategy

How to Use This Resource

Owning Your In-Store Media is best used as a webinar rather than as a live rate card. Treat the examples and frameworks as a way to ask better questions before a proposal, then verify inventory, pricing, dates and specifications with the seller or platform.

The strongest planning value is in Retail Media, In-Store DOOH, Measurement, and Strategy. Those topics connect directly to how outdoor media is bought: the screen or panel still has to match the audience journey, the creative has to be readable in context, and any measurement claim should be tied to a stated methodology.

Because this resource is provided by Broadsign, read it with the provider context in mind. Vendor education can be useful, but it should be balanced against independent market checks and competing quote paths.

Apply It to a Billboard Plan

Write down the campaign decision this resource should support before opening it.
Capture the terms, metrics or workflow steps that affect a live OOH brief.
Translate the lesson into one buying question for a media owner, agency or platform.
Use a calculator, size guide or market guide to test the idea against real campaign constraints.

At a Glance

Topic: Retail Media
Level: Intermediate
Format: Webinar
Cost: Free
Duration: On-demand webinar
Provider: Broadsign
Hands-on: Yes — structured lessons/exercises
Certificate: No
Added: 2026-08-04
Updated: 2026-08-04

Frequently Asked

What is Owning Your In-Store Media?: Owning Your In-Store Media is a webinar from Broadsign focused on retail media, in-store dooh, measurement. An on-demand webinar on building the data, content, measurement and operating foundations for scalable in-store media.
Is Owning Your In-Store Media free?: Yes. It is listed here as free.
What level is Owning Your In-Store Media for?: It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does Owning Your In-Store Media take?: Plan for On-demand webinar. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Owning Your In-Store Media?: The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.

Sources & Methodology

Owning Your In-Store Media webinarBroadsign - vendor webinar

Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.