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Results for “Programmatic DOOH”
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Programmatic DOOH for Tentpole Events
A playbook for planning, securing, targeting, optimizing and measuring pDOOH around major sports, cultural and citywide events.
/learning/broadsign-tentpole-pdooh-activation-guideAccelerate: Selling Digital Out-of-Home
A free Vistar certification on how to position DOOH, explain its value, answer objections and connect programmatic OOH to client goals.
/learning/vistar-accelerate-selling-doohDigital Out-of-Home Advertising: Everything You Need to Know
A broad DOOH primer covering the channel, campaign use cases and the reporting metrics buyers commonly see in a DSP.
/learning/vistar-dooh-overviewJCDecaux Academy: Digital Out-of-Home
A free ten-module DOOH e-learning program covering planning, public versus private media, audiences, programmatic trading, creative and measurement.
/learning/jcdecaux-academy-doohA 5-Minute Guide to Programmatic DOOH for Brand Managers
A fast brand-manager introduction to planning, activating and measuring a pDOOH campaign.
/learning/vistar-programmatic-dooh-five-minute-guideWhat Is Programmatic DOOH?
A clear walkthrough of how pDOOH changes the way digital OOH is planned, targeted, bought and optimized.
/learning/broadsign-programmatic-doohDOOH Essentials
A free one-hour self-paced DOOH course and test covering formats, pDOOH, adoption, benefits and practical use cases.
/learning/basis-dooh-essentialsAccelerate: Foundations of DOOH
Vistar’s free foundational certification covers the pDOOH ecosystem, targeting, data, impressions, creative workflows and omnichannel campaign planning.
/learning/vistar-accelerate-foundations-of-doohThe Shift Toward Audience-Based DOOH Buying
An introduction to moving from location-only planning toward audience-based pDOOH buying using behavioral and movement data.
/learning/broadsign-audience-based-dooh-buyingWhat Is a DOOH DSP?
A step-by-step introduction to the platform advertisers use to buy and manage programmatic DOOH campaigns.
/learning/vistar-dooh-dsp-guideProgrammatic Masterclass
A free two-hour programmatic certification that gives DOOH buyers the wider ad-tech foundation behind DSPs, data, attribution and omnichannel execution.
/learning/stackadapt-programmatic-masterclassBehavioral Audiences Built for the Real World
A step-by-step explanation of how aggregated real-world behaviors become audience heatmaps and programmatic screen eligibility.
/learning/vistar-behavioral-audiences-doohContextual Targeting Essentials
A free course on contextual targeting concepts, partner types, use cases and the cookieless future—highly transferable to DOOH context and trigger strategies.
/learning/basis-contextual-targeting-essentialsProgrammatic Essentials
A free programmatic fundamentals course covering RTB, strategy, tactics and the wider automated-buying landscape behind pDOOH.
/learning/basis-programmatic-essentialsDigital Out-of-Home Advertising Channel Course
A free one-hour certificate course that takes marketers from DOOH definitions and formats through targeting, creative, multichannel strategy and campaign execution.
/learning/stackadapt-dooh-advertising-channel-courseOpenOOH Venue Taxonomy
The shared venue-classification language used to make DOOH inventory clearer and easier to plan, buy and measure across platforms.
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