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Programmatic DOOH Campaigns Surge in Germany, Austria and Switzerland
Displayce reported strong growth in programmatic DOOH activity across Germany, Austria and Switzerland, with campaign and impression volumes rising sharply in its own platform data during the first seven months of 2026.
/article/programmatic-dooh-campaigns-surge-in-germany-austria-and-switzerlandBroadsign’s 2026 Programmatic DOOH Trends Preview Shows What Buyers Are Valuing Right Now
Broadsign has published a preview of its 2026 Programmatic DOOH Trends Report, drawing on full-year 2025 and Q1 2026 internal transaction data.
/article/broadsign-s-2026-programmatic-dooh-trends-preview-shows-what-buyers-are-valuing-right-nowMoving Walls Connects LMX With Magnite for Asia-Pacific Programmatic DOOH
Moving Walls integrates LMX with Magnite for Asia-Pacific DOOH buying. Explore the announced access, impression-based model and questions for advertisers.
/article/moving-walls-magnite-lmx-asia-pacific-programmatic-doohOPPO’s Select City Walk Campaign Shows What Programmatic DOOH Can Do Inside Retail
OPPO India has used programmatic DOOH at Select City Walk in Delhi, combining a high-footfall retail environment with automated digital-screen activation.
/article/oppo-s-select-city-walk-campaign-shows-what-programmatic-dooh-can-do-inside-retailTrillboards and Moving Walls Add Another Link to the Programmatic DOOH Supply Chain
Trillboards has partnered with Moving Walls to make its screen inventory accessible through programmatic DOOH workflows.
/article/trillboards-and-moving-walls-add-another-link-to-the-programmatic-dooh-supply-chainVIOOH Adds Starlite Media’s 800+ US Retail Screens to Programmatic DOOH
VIOOH’s Starlite Media partnership opens 800+ US retail screens to programmatic DOOH buyers. Explore the inventory, audience claims and planning implications.
/article/viooh-starlite-media-us-retail-programmatic-doohVIOOH and b.drops Bring Programmatic DOOH Into Brazil’s Wellness and Self-Care Environments
VIOOH announced a partnership with Brazilian DOOH channel b.drops, adding programmatic access to screens in self-care and wellness environments.
/article/viooh-and-b-drops-bring-programmatic-dooh-into-brazil-s-wellness-and-self-care-environmentsVIOOH and TuMedio Expand Programmatic DOOH Access in Spain and Portugal
VIOOH and TuMedio announce programmatic access to over 500 screens in Spain and Portugal. Explore the network and what buyers should verify before booking.
/article/viooh-tumedio-spain-portugal-programmatic-doohWOO Study Finds Private Marketplaces Account for 75.7% of Programmatic DOOH Spend
WOO’s new trading analysis puts private marketplaces at 75.7% of global programmatic DOOH spend. Read the findings and practical implications for buyers.
/article/woo-study-private-marketplaces-programmatic-dooh-spend-2026WOO’s First Global Programmatic DOOH Study Puts 2025 Spend at $1.339 Billion
WOO’s first global programmatic DOOH study estimates 2025 spending at $1.339 billion. Explore market differences and what the findings mean for buyers.
/article/woo-global-programmatic-dooh-study-2025-spendJCDecaux Opens 100% of Its DOOH Inventory to Programmatic in Nine Latin American Markets
JCDecaux announced programmatic access to 100% of its DOOH inventory in Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay through VIOOH.
/article/jcdecaux-opens-100-of-its-dooh-inventory-to-programmatic-in-nine-latin-american-marketsScreenverse Opens Programmatic Grocery DOOH Through Retail Visions
Screenverse partnered with Retail Visions to make grocery-store digital out-of-home inventory available programmatically, expanding the overlap between place-based DOOH and retail media.
/article/screenverse-opens-programmatic-grocery-dooh-through-retail-visionsKFC Singapore Uses Dynamic DOOH and High Share of Voice to Create FOMO
KFC Singapore supported its Curry x Sambal Zinger launch with dynamic DOOH, high share of voice and rapid creative deployment, using immediacy to reinforce a limited-time product moment.
/article/kfc-singapore-uses-dynamic-dooh-and-high-share-of-voice-to-create-fomoBig Happy and Veridooh Launch Verified CPM Buying for US DOOH
Big Happy and Veridooh introduced a verified CPM option for U.S. digital out-of-home campaigns, allowing buyers to pay on plays and impressions independently confirmed as valid.
/article/big-happy-and-veridooh-launch-verified-cpm-buying-for-us-doohBroadsign Data Shows PMPs Account for More Than 86% of Programmatic OOH Spend
Broadsign’s 2026 programmatic DOOH analysis says private marketplace transactions represented more than 86% of pDOOH spend in 2025, while a small number of standard creative dimensions captured most video and display spend.
/article/broadsign-data-shows-pmps-account-for-more-than-86-of-programmatic-ooh-spendRibeye Adds StackAdapt to Its Local Media Workflow, Including DOOH Activation
Ribeye Media adds StackAdapt to its platform, including DOOH campaign activation. Explore the announcement and what local advertising buyers should verify.
/article/ribeye-stackadapt-local-media-dooh-integrationUK DOOH Is Forecast to Reach 76% of OOH Spend by 2031—But Measurement Will Decide What Comes Next
IAB UK forecasts that digital out-of-home will represent 76% of UK OOH spend by 2031. The more important planning question is how inventory, programmatic buying and measurement will mature together.
/article/uk-dooh-76-percent-ooh-spend-2031Context Networks Selects Broadsign to Connect Gaming Screens With Programmatic Buyers
Context Networks selects Broadsign and Place Exchange for eligible gaming displays. Explore the collaboration, operator controls and DOOH buying questions.
/article/context-networks-broadsign-gaming-screens-programmatic-doohOAAA Launches Centre to Advance Programmatic OOH Buying
OAAA launches a Programmatic & Automation Center of Excellence. Explore what its agenda could mean for US outdoor advertising buyers and measurement.
/article/oaaa-programmatic-automation-center-of-excellenceGulf OOH Is Becoming a Data Business, Not Just a Location Business
A Gulf OOH industry commentary argues that premium locations are no longer enough on their own as data, audience intelligence, automation and measurable outcomes become central to media value.
/article/gulf-ooh-is-becoming-a-data-business-not-just-a-location-businessVIOOH Adds 38,000+ US Screens Through Screenverse Partnership
VIOOH partnered with Screenverse to add programmatic access to more than 38,000 U.S. digital screens across retail, residential, office, transit, entertainment and healthcare environments.
/article/viooh-adds-38-000-us-screens-through-screenverse-partnershipVIOOH and Arla Study Reports Store-Visit Lift Across Nine Norway Campaigns
VIOOH and Arla report store-visit lift across nine Norway pDOOH campaigns. Read the findings, measurement approach and implications for outdoor advertisers.
/article/viooh-arla-norway-programmatic-dooh-store-visit-studyVistar Media Expands in Japan With Local Leadership and a Full OOH Technology Offering
Vistar Media expands its Japan operations with local leadership and OOH buying, selling and delivery tools. Explore the implications for advertisers and media owners.
/article/vistar-media-japan-expansion-programmatic-doohJCDecaux’s Full Programmatic Connection Across Nine Latin American Markets Gives Buyers a Bigger Regional Canvas
VIOOH says JCDecaux has connected 100% of its DOOH inventory to programmatic in nine Latin American markets, broadening addressable regional supply.
/article/jcdecaux-s-full-programmatic-connection-across-nine-latin-american-markets-gives-buyers-a-bigger-regional-canvasVIOOH’s Grupo IMU Partnership Gives Programmatic Buyers More Useful Scale in Mexico
VIOOH said its Grupo IMU partnership delivers access to more than 400 digital screens in Mexico, expanding programmatic DOOH opportunities in a major urban market.
/article/viooh-s-grupo-imu-partnership-gives-programmatic-buyers-more-useful-scale-in-mexicoVIOOH’s b.drops Deal Shows Why Place-Based Wellness Media Is Becoming More Interesting to Programmatic Buyers
VIOOH’s recent expansion into wellness and self-care environments in Brazil points to a broader trend: programmatic DOOH is moving deeper into place-based media, not just roadside and transit screens.
/article/viooh-s-b-drops-deal-shows-why-place-based-wellness-media-is-becoming-more-interesting-to-programmatic-buyers