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Explore a working media budget by market, format and campaign duration.
Estimate a budgetThe practical side of outdoor advertising
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Work out the numbers, prepare your creative, or find a platform for your next campaign. Start with the job you need to do.
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CPM calculator
Turn campaign cost and impressions into a cost per thousand you can compare.
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Creative checklist
Review readability, contrast and the essentials of effective outdoor creative.
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Size guide
Find billboard dimensions and format references before you start designing.
Explore dimensionsThe software directory
Find the right platform for the job.
74 platforms to explore.
Browse by purpose, compare by fit.
Independent listings of third-party products. We earn no commission from these listings.
74 of 74 platforms
Showing 37-48
Google Earth
A 3D geospatial visualization tool for reviewing terrain, sightlines, neighborhoods, corridors, landmarks, and broader spatial context around OOH locations.
Best forStrategic site reviews, presentations, and understanding the physical context around proposed billboard placements.
Google Maps
A ubiquitous map and Street View tool that is extremely useful for manually inspecting billboard surroundings, routes, intersections, nearby businesses, and real-world context.
Best forFast manual due diligence on billboard locations and the surrounding environment.
GroundTruth
A location-based advertising and measurement platform that can help marketers understand real-world audiences and visitation outcomes around physical locations.
Best forBrands connecting location-based audience strategies with real-world visitation measurement.
Hawk DSP
An omnichannel demand-side platform known for location-aware activation and support for programmatic DOOH alongside other digital channels.
Best forAgencies looking for location-driven DOOH and omnichannel activation, especially in Europe.
Hivestack
A programmatic DOOH platform within Perion's advertising technology portfolio, covering demand, supply, audience targeting, and measurement workflows.
Best forBrands and agencies seeking specialist programmatic DOOH activation across multiple markets.
InMarket
A consumer intelligence and location measurement platform used for audience insights, visitation analytics, and marketing attribution across physical-world outcomes.
Best forMarketers that want audience and real-world behavior data around stores, venues, and markets.
Kittl
A browser-based graphic design tool strong in typography, poster-style layouts, templates, and AI-assisted creative generation.
Best forTeams creating visually bold static billboard concepts and typography-heavy campaigns.
Lemma
An adtech platform with a major programmatic DOOH footprint, connecting screens, advertisers, and broader omnichannel buying workflows.
Best forAgencies, brands, and media owners that need scaled programmatic DOOH connectivity.
Lumen Research
An attention measurement company using eye-tracking and attention models to evaluate how much advertising is actually noticed, including OOH and other media.
Best forBrands and agencies that want to quantify attention rather than relying only on exposure or impressions.
Mapbox
A developer-focused mapping platform for building custom OOH planning applications with maps, geocoding, routing, visualization, and geospatial APIs.
Best forTeams building their own billboard inventory maps, planning interfaces, or location-analysis tools.
Maply Travel Time Map
A map-based tool for creating travel-time areas and visualizing reachable catchments for site selection, service coverage, and location planning.
Best forPlanners who want visual catchment maps around billboard or retail locations.
Mediamodifier
An online mockup generator with billboard and outdoor advertising scenes for visualizing creative in realistic environments.
Best forMarketers who need quick billboard mockups for proposals, decks, and approvals.