Free tool
Plan your budget
Cost estimator
Explore a working media budget by market, format and campaign duration.
Estimate a budgetThe practical side of outdoor advertising
Better decisions.
Useful tools.
Work out the numbers, prepare your creative, or find a platform for your next campaign. Start with the job you need to do.
Built by Billboard Guide
Your everyday planning toolkit.
4 free tools. No account needed.
Free tool
Compare value
CPM calculator
Turn campaign cost and impressions into a cost per thousand you can compare.
Calculate CPMFree tool
Check before you launch
Creative checklist
Review readability, contrast and the essentials of effective outdoor creative.
Check your creativeFree tool
Prepare your artwork
Size guide
Find billboard dimensions and format references before you start designing.
Explore dimensionsThe software directory
Find the right platform for the job.
74 platforms to explore.
Browse by purpose, compare by fit.
Independent listings of third-party products. We earn no commission from these listings.
74 of 74 platforms
Showing 49-60
Monster Outdoor Billboard Cost Calculator
A UK-focused interactive billboard cost calculator that estimates prices by format, city, number of sites, and campaign duration.
Best forUK advertisers estimating initial OOH budgets across common formats and cities.
MOVE
Australia's industry OOH audience measurement system covering roadside, transit, indoor, and place-based environments with time- and movement-aware audience data.
Best forAustralian planners and media owners that need standardized OOH audience measurement.
Moving Audiences
A suite covering OOH planning, exchange connectivity, supply management, content, and location-based measurement.
Best forAgencies, brands, and media owners that want a multi-module OOH operating platform.
MW Measure
Moving Walls' measurement product for audience delivery, footfall, dwell, campaign impact, and performance reporting around OOH screens and locations.
Best forMedia owners, agencies, and brands using Moving Walls or seeking a dedicated OOH measurement layer.
One Day Media Mix Calculator
A free media-mix planning calculator that combines OOH reach/frequency inputs with CPM and budget assumptions for DOOH and other channels.
Best forMarketers comparing OOH and DOOH with other media during early budget planning.
OutMoove
A programmatic DOOH buying platform focused on making digital outdoor inventory easier to plan and activate through automated workflows.
Best forAdvertisers and agencies buying programmatic DOOH in supported European markets.
Photopea
A browser-based image editor with Photoshop-like layers, masks, and file compatibility that can be useful for quick billboard artwork edits without installing desktop software.
Best forFreelancers and marketers who need quick PSD-style editing in a browser.
PJX Media Platform
A technology-supported OOH planning and buying service with campaign management, production, real-time reporting, and attribution capabilities.
Best forBrands that want an OOH specialist to handle strategy and execution while still providing data and reporting technology.
Placeit
A mockup and template platform useful for placing finished artwork into realistic billboard, street, transit, and signage scenes for client presentations.
Best forDesigners and sales teams presenting billboard concepts realistically before launch.
Placer.ai
A location intelligence platform for analyzing visits, trade areas, consumer movement, competitive locations, and market trends that can inform OOH planning and measurement.
Best forOOH planners evaluating where audiences visit, shop, commute, and cluster.
Quividi
A computer-vision audience analytics platform for digital signage and DOOH that measures presence, attention, dwell, and audience characteristics at screens.
Best forDigital signage networks and DOOH media owners that need screen-level audience and attention analytics.
Replica
A mobility and activity modeling platform that helps teams understand where people travel, why they travel, and how places and transportation systems are used.
Best forSophisticated OOH planners needing modeled movement and place behavior.