Free tool
Plan your budget
Cost estimator
Explore a working media budget by market, format and campaign duration.
Estimate a budgetThe practical side of outdoor advertising
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Useful tools.
Work out the numbers, prepare your creative, or find a platform for your next campaign. Start with the job you need to do.
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Compare value
CPM calculator
Turn campaign cost and impressions into a cost per thousand you can compare.
Calculate CPMFree tool
Check before you launch
Creative checklist
Review readability, contrast and the essentials of effective outdoor creative.
Check your creativeFree tool
Prepare your artwork
Size guide
Find billboard dimensions and format references before you start designing.
Explore dimensionsThe software directory
Find the right platform for the job.
74 platforms to explore.
Browse by purpose, compare by fit.
Independent listings of third-party products. We earn no commission from these listings.
74 of 74 platforms
Showing 13-24
Adobe Firefly
Adobe's generative creative platform for image generation, ideation, compositing, and asset variations that can accelerate early OOH concept development.
Best forCreative teams generating visual concepts, backgrounds, and variations before final OOH production.
Adobe Illustrator
Professional vector design software well suited to large-format OOH artwork, logos, typography, diagrams, and scalable print assets.
Best forDesigners creating resolution-independent billboard artwork and production-ready vector files.
Adobe Photoshop
Industry-standard raster design and image-editing software used for billboard concepts, photo compositing, retouching, and production artwork.
Best forProfessional designers producing image-heavy OOH creative and large-format compositions.
AdQuick Billboard Cost Calculator
A free market-aware billboard cost guide and calculator for estimating pricing ranges and CPMs by format and geography.
Best forAdvertisers building an initial OOH budget or sanity-checking billboard quotes.
Adsquare
A privacy-focused location intelligence platform spanning audience analysis, activation, campaign measurement, and attribution across programmatic channels including OOH use cases.
Best forAgencies and OOH operators that need location-derived audience and real-world outcome data.
Affinity Designer
A professional vector and raster design application suitable for large-format OOH layouts, illustration, typography, and production artwork.
Best forDesigners who want professional vector tools outside the traditional Adobe workflow.
Azira
A consumer behavior and location intelligence platform used to understand real-world movement, build audiences, analyze visitation, and support campaign measurement.
Best forData-driven planners that need mobility and audience insights for location-based media decisions.
Bannerflow
A creative management platform that supports DOOH production, resizing, scheduling, localization, and live-data-driven dynamic creative.
Best forBrands producing many dynamic DOOH variants across markets, formats, and data triggers.
Basis
A media automation and programmatic buying platform used by agencies to manage campaigns across channels, including supported DOOH inventory.
Best forAgencies that value media workflow automation and want DOOH alongside broader digital buying.
Beeyond Media
A programmatic DOOH platform for planning, scheduling, executing, and monitoring campaigns across a large connected screen footprint.
Best forBrands and agencies activating DOOH across the Americas and selected European markets.
billups Platform
A connected OOH technology suite for planning, activation, delivery analysis, attention, and attribution.
Best forBrands and agencies that want sophisticated OOH planning and performance measurement with specialist support.
Broadsign Direct
A sales and inventory workflow tool for OOH media owners to build proposals, manage availability, price inventory, and turn deals into campaigns.
Best forOOH media owners and sales teams that need a modern direct-sales workflow.