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Cost estimator
Explore a working media budget by market, format and campaign duration.
Estimate a budgetThe practical side of outdoor advertising
Work out the numbers, prepare your creative, or find a platform for your next campaign. Start with the job you need to do.
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Plan your budget
Explore a working media budget by market, format and campaign duration.
Estimate a budgetCompare value
Turn campaign cost and impressions into a cost per thousand you can compare.
Calculate CPMCheck before you launch
Review readability, contrast and the essentials of effective outdoor creative.
Check your creativePrepare your artwork
Find billboard dimensions and format references before you start designing.
Explore dimensionsThe software directory
74 platforms to explore.
Browse by purpose, compare by fit.
Independent listings of third-party products. We earn no commission from these listings.
74 of 74 platforms
Showing 61-72
An OOH measurement platform for impression estimation, brand lift, foot-traffic attribution, web/app outcomes, sales lift, and moving-media measurement.
Best forBrands, agencies, media owners, and platforms that need outcome-oriented OOH measurement.
Great Britain's joint-industry currency for OOH audience measurement, providing reach, frequency, impacts, cover, and GRP-style planning metrics.
Best forUK OOH planners and sellers needing accepted audience currency.
A programmatic media platform with a strong digital out-of-home focus, used for audience-led and contextual campaign activation.
Best forEuropean agencies and brands seeking specialist pDOOH activation.
A demand-side platform that supports real-time DOOH buying with geographic, GPS, weather, and other data-driven targeting options.
Best forEuropean programmatic buyers that want DOOH inside a performance-style DSP workflow.
A location intelligence platform with OOH-focused plans for evaluating locations, foot traffic, and consumer characteristics on maps.
Best forOOH planners who want map-based footfall and demographic context without building a custom GIS stack.
A multi-channel programmatic advertising platform that includes DOOH alongside channels such as display, video, native, CTV, and audio.
Best forMid-market and agency buyers that want DOOH in an accessible omnichannel DSP.
A transportation analytics platform that turns mobility data into road, trip, corridor, and travel-pattern insights useful for evaluating OOH traffic contexts.
Best forAdvanced planners analyzing corridor movement, traffic, and transportation patterns around potential OOH sites.
A measurement platform focused on moving out-of-home formats such as transit, wrapped vehicles, and mobile media, using movement data to estimate audiences and campaign performance.
Best forTransit and moving-media operators, agencies, and brands that need audience proof for non-stationary OOH.
A major omnichannel DSP that can include DOOH supply alongside display, video, audio, CTV, and other programmatic channels.
Best forLarge agencies and brands that want DOOH within a broader omnichannel programmatic strategy.
A free browser tool for drawing 5–60 minute drive, walk, or cycle isochrones around a location and exporting or sharing the reachable area.
Best forQuick OOH catchment exploration without GIS software.
A travel-time mapping and API platform for creating realistic drive, transit, cycling, and walking catchments around stores, venues, or billboard locations.
Best forOOH planners evaluating catchments, accessibility, and how audiences can reach or pass through a location.
A location intelligence platform focused on mobility, foot traffic, visitation trends, and area analysis that can support OOH site selection and market planning.
Best forPlanners comparing areas, venues, and movement patterns before selecting outdoor media.