- Measurement & Analytics
- Attention Measurement
- Enterprise
Lumen Research
by Lumen
An attention measurement company using eye-tracking and attention models to evaluate how much advertising is actually noticed, including OOH and other media.
- Pricing
- Research / enterprise project pricing.
- Built For
- Brands and agencies that want to quantify attention rather than relying only on exposure or impressions.
- Deployment
- Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Key Features
Attention measurement
Eye-tracking research
Creative effectiveness studies
Cross-media comparison
Capabilities
Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API
Use Cases
Creating, adapting, previewing, or automating outdoor creative
Measuring audiences, delivery, attention, visitation, or outcomes
Ideal For
Best For
- Brands and agencies that want to quantify attention rather than relying only on exposure or impressions.
Not Ideal For
- Direct OOH buying or location selection.
Pros & Cons
Pros
- Focuses on actual attention
- Useful for creative effectiveness
Cons
- Research product rather than campaign execution tool
- Study cost and methodology may not fit small campaigns
Pricing
Attention Measurement
Research / enterprise project pricing.At a Glance
- Category
- Measurement & Analytics
- Sub-category
- Attention Measurement
- Pricing
- Research / enterprise project pricing.
- Target Market
- Brands and agencies that want to quantify attention rather than relying only on exposure or impressions.
- Deployment
- Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
- Founded
- Not listed
- Headquarters
- Not listed
- Team Size
- Not listed
- Added
- 2026-08-04
- Updated
- 2026-08-04
Integrations
- attention
- eye tracking
- advertising effectiveness
- creative testing
Security & Compliance
SSO
SOC 2
GDPR
API Access
Sources & Methodology
Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.