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  • Measurement & Analytics
  • Attention Measurement
  • Enterprise

Lumen Research

by Lumen

An attention measurement company using eye-tracking and attention models to evaluate how much advertising is actually noticed, including OOH and other media.

Pricing
Research / enterprise project pricing.
Built For
Brands and agencies that want to quantify attention rather than relying only on exposure or impressions.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
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Key Features

Attention measurement

Eye-tracking research

Creative effectiveness studies

Cross-media comparison

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Creating, adapting, previewing, or automating outdoor creative

Measuring audiences, delivery, attention, visitation, or outcomes

Ideal For

Best For

  • Brands and agencies that want to quantify attention rather than relying only on exposure or impressions.

Not Ideal For

  • Direct OOH buying or location selection.

Pros & Cons

Pros

  • Focuses on actual attention
  • Useful for creative effectiveness

Cons

  • Research product rather than campaign execution tool
  • Study cost and methodology may not fit small campaigns

Pricing

Attention Measurement

Research / enterprise project pricing.

At a Glance

Category
Measurement & Analytics
Sub-category
Attention Measurement
Pricing
Research / enterprise project pricing.
Target Market
Brands and agencies that want to quantify attention rather than relying only on exposure or impressions.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Related terms

  • attention
  • eye tracking
  • advertising effectiveness
  • creative testing

Security & Compliance

These details reflect this guide's source material. “Not confirmed” means the guide does not establish that capability; ask the provider for current documentation.

SSONot confirmed
SOC 2Not confirmed
GDPRNot confirmed
API AccessNot confirmed

Sources

Sources & Methodology

1 source

  1. LumenLumen — official product/sitelumen-research.com (opens in a new tab)

Product features, availability and commercial terms are set by the provider. Confirm current details before choosing a tool. Last updated .

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