- Location & Mapping
- Map & Site Research
- Freemium
Google Maps
by Google
A ubiquitous map and Street View tool that is extremely useful for manually inspecting billboard surroundings, routes, intersections, nearby businesses, and real-world context.
- Pricing
- Free consumer tool; Google Maps Platform APIs are usage-priced.
- Built For
- Fast manual due diligence on billboard locations and the surrounding environment.
- Deployment
- Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Key Features
Street View
Routing
POI search
Satellite and map context
Capabilities
Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API
Use Cases
Planning locations, markets, catchments, or media scenarios
Adding audience, mobility, POI, traffic, or location intelligence
Connecting data or workflows through APIs / developer tooling
Ideal For
Best For
- Fast manual due diligence on billboard locations and the surrounding environment.
Not Ideal For
- Formal OOH audience measurement or guaranteed current billboard inventory.
Pros & Cons
Pros
- Excellent real-world context
- Easy to share and use
Cons
- Not an OOH database
- Street View imagery may be older than current conditions
Pricing
Map & Site Research
Free consumer tool; Google Maps Platform APIs are usage-priced.At a Glance
- Category
- Location & Mapping
- Sub-category
- Map & Site Research
- Pricing
- Free consumer tool; Google Maps Platform APIs are usage-priced.
- Target Market
- Fast manual due diligence on billboard locations and the surrounding environment.
- Deployment
- Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
- Founded
- Not listed
- Headquarters
- Not listed
- Team Size
- Not listed
- Added
- 2026-08-04
- Updated
- 2026-08-04
Integrations
- maps
- Street View
- routes
- local context
- POI
Security & Compliance
SSO
SOC 2
GDPR
API Access
Sources & Methodology
Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.