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Plan your budget
Cost estimator
Explore a working media budget by market, format and campaign duration.
Estimate a budgetThe practical side of outdoor advertising
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Useful tools.
Work out the numbers, prepare your creative, or find a platform for your next campaign. Start with the job you need to do.
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4 free tools. No account needed.
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CPM calculator
Turn campaign cost and impressions into a cost per thousand you can compare.
Calculate CPMFree tool
Check before you launch
Creative checklist
Review readability, contrast and the essentials of effective outdoor creative.
Check your creativeFree tool
Prepare your artwork
Size guide
Find billboard dimensions and format references before you start designing.
Explore dimensionsThe software directory
Find the right platform for the job.
74 platforms to explore.
Browse by purpose, compare by fit.
Independent listings of third-party products. We earn no commission from these listings.
74 of 74 platforms
Showing 25-36
Canva
A browser-based design platform with billboard templates, collaborative editing, brand tools, stock assets, resizing, and a billboard mockup generator.
Best forNon-designers and marketing teams creating straightforward static billboard concepts, presentations, and mockups.
Celtra
An enterprise creative automation platform for producing and governing large volumes of campaign assets and variants across channels.
Best forLarge brands and agencies scaling campaign creative while maintaining brand rules.
Creatomate
A template and API-driven creative automation service for generating image and video variants programmatically, useful for dynamic or localized DOOH asset pipelines.
Best forTechnical marketing teams generating many localized or data-driven OOH creative files automatically.
Creatopy
A creative automation platform for building, resizing, versioning, and managing advertising assets across many formats.
Best forMarketing teams producing many creative sizes and variants from a shared master design.
Daktronics DOOH CPM Calculator
A digital billboard CPM calculator for estimating cost per thousand impressions and helping media owners or advertisers evaluate economic efficiency.
Best forMedia owners and advertisers who need quick CPM math for digital billboard inventory.
Display & Video 360
Google's enterprise DSP for programmatic media, with DOOH inventory available through supported exchanges and deal integrations.
Best forTeams already operating in Google's enterprise advertising stack and wanting DOOH as part of programmatic plans.
Displayce
A specialist programmatic DOOH media platform for planning, trading, and optimizing campaigns across a large international inventory footprint.
Best forEuropean and international agencies that want a DOOH-first DSP and contextual planning tools.
DOOH.com Deliver / RUSH
A specialist DOOH creative technology stack for scheduling, localizing, and dynamically changing outdoor creative using live data and APIs.
Best forBrands and agencies running sophisticated dynamic or context-aware DOOH creative.
Figma
A collaborative browser-based design environment that can be used to create and review OOH layouts, build reusable campaign systems, and coordinate creative teams.
Best forCreative teams that value real-time collaboration, components, and rapid campaign versioning.
Fliphound
An online billboard marketplace where advertisers can browse inventory, view pricing and audience information, buy packages, and use real-time bidding on eligible digital signs.
Best forAdvertisers that want a direct online path to billboard inventory and transparent board-level information.
Foursquare
A global location-data and places platform used for POI intelligence, audience understanding, geospatial analysis, and location-driven advertising use cases.
Best forTeams enriching OOH planning with POI, venue, and movement context.
Geopath Insights Suite
The U.S. OOH industry's syndicated audience measurement system for evaluating impressions, reach, frequency, ratings, and audience composition.
Best forU.S. OOH planners, buyers, and media owners that need standardized audience metrics.