Search
Results for “Research”
17 pages match across city guides, landmark locations, formats, tools and news.
DPAA Research, Retail & Tech Session December 2026
DPAA's December 9 Research, Retail & Tech Session, 11 a.m.–noon online; the guest and topic are still to be announced.
/events/dpaa-research-retail-and-tech-session-december-2026DPAA Research, Retail & Tech Session November 2026
DPAA's online Research, Retail & Tech Session on November 4, 11 a.m.–noon, looks at measurement and retail-screen applications for DOOH.
/events/dpaa-research-retail-and-tech-session-november-2026Back-to-School Research Shows Why September Is a High-Value OOH Window in Ireland
Irish OOH research points to the final weeks before school as a concentrated shopping period and suggests outdoor can influence where households choose to buy during the September reset.
/article/back-to-school-research-shows-why-september-is-a-high-value-ooh-window-in-irelandDPAA Research, Retail & Tech Session: E Ink 2026
DPAA Research, Retail & Tech Session: E Ink 2026 is an upcoming industry session relevant to OOH, DOOH and advertising professionals through its focus on epaper and reflective displays, low-power dooh and new screen environments.
/events/dpaa-research-retail-and-tech-session-e-ink-2026Lumen Research
An attention measurement company using eye-tracking and attention models to evaluate how much advertising is actually noticed, including OOH and other media.
/tools/lumen-researchBroadsign’s 2026 Programmatic DOOH Trends Preview Shows What Buyers Are Valuing Right Now
Broadsign has published a preview of its 2026 Programmatic DOOH Trends Report, drawing on full-year 2025 and Q1 2026 internal transaction data.
/article/broadsign-s-2026-programmatic-dooh-trends-preview-shows-what-buyers-are-valuing-right-nowClear Channel’s Creative-Quality Study Is a Reminder That Better Boards Are Not Just a Design Preference
Clear Channel Outdoor and Super Optimal said new analysis suggests creative execution plays a meaningful role in explaining why some OOH campaigns outperform others.
/article/clear-channel-s-creative-quality-study-is-a-reminder-that-better-boards-are-not-just-a-design-preferenceWOO Study Finds Private Marketplaces Account for 75.7% of Programmatic DOOH Spend
WOO’s new trading analysis puts private marketplaces at 75.7% of global programmatic DOOH spend. Read the findings and practical implications for buyers.
/article/woo-study-private-marketplaces-programmatic-dooh-spend-2026OAAA Retail OOH Survey Finds 86% Would Act on an Ad That Interests Them
OAAA and Harris Poll research finds strong interest in retail OOH. Explore the survey methodology and why stated intent differs from measured campaign results.
/article/oaaa-retail-ooh-survey-consumer-action-2026QMS Attention Study Says DOOH Can Start Working in One Second
New QMS and Amplified research suggests digital out-of-home can begin producing measurable brand and sales effects after roughly one second of active attention—but the planning lesson is more nuanced than making ads shorter.
/article/qms-dooh-attention-one-second-studyWorld Cup Fan-Journey Study Shows Why OOH Plans Need the Whole Market
A StreetMetrics analysis of travel to one World Cup match found a large gap between exposure to one operator's digital estate and the broader OOH market. The case is a lesson in cross-operator planning—not a universal reach claim.
/article/world-cup-fan-journey-ooh-reach-studyGoogle Maps
A ubiquitous map and Street View tool that is extremely useful for manually inspecting billboard surroundings, routes, intersections, nearby businesses, and real-world context.
/tools/google-mapsIAB Australia Brisbane Market Update 2026
A Brisbane market learning session from IAB Australia with research and advertising-market context relevant to DOOH teams.
/events/iab-australia-brisbane-market-update-2026IAB Australia Perth Market Update 2026
IAB Australia's Perth Market Update on October 14, 2–5:30 p.m. at Perth Town Hall, brings research, market trends and networking to Western Australia.
/events/iab-australia-perth-market-update-2026OAAA and Kochava Make the Performance Case for OOH Even Harder to Ignore
OAAA says new research with Kochava found that OOH delivered a median lift of 20% for in-person outcomes and 14% for digital outcomes, outperforming both broadcast TV and CTV.
/article/oaaa-and-kochava-make-the-performance-case-for-ooh-even-harder-to-ignoreOOH Verification Is Moving From ‘Nice to Have’ Toward an Operating Requirement
OOHAudit has been publishing research and commentary around campaign verification, media leakage and independent audits, including analysis based on tens of thousands of OOH media audits.
/article/ooh-verification-is-moving-from-nice-to-have-toward-an-operating-requirementOOH: A Valuable Performance Medium
An OAAA webinar examining research that supports out-of-home as a measurable performance medium.
/events/ooh-a-valuable-performance-medium