IAB Australia Perth Market Update 2026

The Perth Market Update is part of IAB Australia's regional education program, bringing digital advertising research and industry discussion to Western Australia.

The update covers broader digital advertising shifts that shape DOOH buying and selling.

• digital advertising growth
• media investment
• audience trends
• measurement
• programmatic
• local market developments

Teams selling or buying DOOH in Western Australia can use broader advertising-market trends to understand budget movement, digital adoption, measurement expectations, and agency priorities.

Relevant for Western Australian advertising and media teams.

• agencies
• advertisers
• media owners
• DOOH operators
• ad-tech providers
• research teams

IAB Australia Perth Market Update 2026 should be judged against the campaign or business decision it can help with, not only against the agenda headline. Before registering, compare the audience, location, format and timing with the meetings, suppliers or learning outcomes you actually need.

The listed focus areas include digital advertising growth, media investment, audience trends, measurement, and programmatic. For advertisers and media owners, those topics are most useful when they connect to specific follow-up actions such as inventory sourcing, measurement standards, creative production, programmatic activation or partner evaluation.

The audience fit is strongest for agencies, advertisers, media owners, and DOOH operators. If that does not describe the people you need to meet, confirm speaker lists, attendee roles, sponsor categories and networking formats before committing travel budget.

• Confirm whether the agenda covers buying, selling, measurement, creative, technology or regulation.
• Check whether the attendee mix includes the operators, agencies, advertisers or platforms you need.
• Compare the event date with campaign planning cycles, procurement deadlines and major market dates.
• Verify registration status, cancellation rules, travel assumptions and whether remote access is available.

Date

Oct 14, 2026

Location

Perth Town Hall, Perth, Australia

Format

In person

Event Type

Advertising Market Learning Session

Status

Upcoming

Registration

Registration required

Pricing

Registration required

Organizer

IAB Australia

Added

2026-08-04

Updated

2026-08-04