- OOH Measurement Webinar
- Webinar
- Completed
OOH: A Valuable Performance Medium
by OAAA
An OAAA webinar examining research that supports out-of-home as a measurable performance medium.
- Dates
- May 19, 2026
- Location
- Online
- Registration
- Completed webinar
This event has already taken place. Details are kept for reference — check the organizer for the next edition, or browse upcoming events.
Overview
This OAAA session examined research supporting Out of Home's role as a measurable performance medium rather than viewing billboards solely as upper-funnel awareness advertising.
What It Covers
The webinar focuses on research and measurement practices used to evaluate OOH outcomes.
- OOH effectiveness
- measurement
- attribution
- campaign performance
- advertiser outcomes
- media planning
- research
Why It Matters
Advertisers increasingly expect outdoor campaigns to demonstrate results comparable with other performance-oriented channels. Research and measurement education therefore plays an important role in expanding OOH budgets.
Ideal For
Relevant for teams making the case for measurable outdoor investment.
- advertisers
- media planners
- agencies
- OOH sales teams
- analysts
- measurement companies
- buyers evaluating outdoor investment
How to Evaluate This Event
OOH: A Valuable Performance Medium is kept as an industry reference because past events still show which organizations, topics and markets are shaping OOH conversations. Use the record to identify recurring event series, organizer focus and likely themes for the next edition.
The listed focus areas include OOH effectiveness, measurement, attribution, campaign performance, and advertiser outcomes. For advertisers and media owners, those topics are most useful when they connect to specific follow-up actions such as inventory sourcing, measurement standards, creative production, programmatic activation or partner evaluation.
The audience fit is strongest for advertisers, media planners, agencies, and OOH sales teams. If that does not describe the people you need to meet, confirm speaker lists, attendee roles, sponsor categories and networking formats before committing travel budget.
Planning Checks Before You Register
- Confirm whether the agenda covers buying, selling, measurement, creative, technology or regulation.
- Check whether the attendee mix includes the operators, agencies, advertisers or platforms you need.
- Compare the event date with campaign planning cycles, procurement deadlines and major market dates.
- Verify registration status, cancellation rules, travel assumptions and whether remote access is available.
At a Glance
- Date
- May 19, 2026
- Location
- Online
- Format
- Webinar
- Event Type
- OOH Measurement Webinar
- Status
- Completed
- Registration
- Completed webinar
- Pricing
- Completed webinar
- Organizer
- OAAA
- Added
- 2026-08-04
- Updated
- 2026-08-04
Organizer
OAAA
BillboardGuide.com
Frequently Asked
- When is OOH: A Valuable Performance Medium?
- OOH: A Valuable Performance Medium takes place May 19, 2026.
- Where is OOH: A Valuable Performance Medium held?
- OOH: A Valuable Performance Medium is held at Online. The event format is webinar.
- How much does OOH: A Valuable Performance Medium cost?
- Registration for OOH: A Valuable Performance Medium is closed (completed webinar). Check the organizer for the next edition's pricing.
- Who should attend OOH: A Valuable Performance Medium?
- advertisers, media planners, agencies, OOH sales teams, analysts, measurement companies, buyers evaluating outdoor investment.
- What topics does OOH: A Valuable Performance Medium cover?
- OOH effectiveness, measurement, attribution, campaign performance, advertiser outcomes, media planning, research.
Sources & Methodology
- oaaa.org
Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.