Industry eventsOOH Measurement Webinar
OOH: A Valuable Performance Medium
- Past
- Webinar
- OAAA
An OAAA webinar examining research that supports out-of-home as a measurable performance medium.
This event has already taken place. Details are kept for reference — check the organizer for the next edition, or browse upcoming events.
- Dates
- May 19, 2026
- Location
- Online
- Pricing
- Completed webinar
Overview
This OAAA session examined research supporting Out of Home's role as a measurable performance medium rather than viewing billboards solely as upper-funnel awareness advertising.
What It Covers
The webinar focuses on research and measurement practices used to evaluate OOH outcomes.
- OOH effectiveness
- measurement
- attribution
- campaign performance
- advertiser outcomes
- media planning
- research
Why It Matters
Advertisers increasingly expect outdoor campaigns to demonstrate results comparable with other performance-oriented channels. Research and measurement education therefore plays an important role in expanding OOH budgets.
Ideal For
Relevant for teams making the case for measurable outdoor investment.
- advertisers
- media planners
- agencies
- OOH sales teams
- analysts
- measurement companies
- buyers evaluating outdoor investment
Registration
- Price
- Completed webinar
This edition has ended
May 19, 2026
Organizer
OAAA
Event organiser
FAQ
Event questions
5 questions
When is OOH: A Valuable Performance Medium?
Listed dates: May 19, 2026.
Where is OOH: A Valuable Performance Medium held?
OOH: A Valuable Performance Medium is held at Online. The event format is webinar.
How much does OOH: A Valuable Performance Medium cost?
Registration for OOH: A Valuable Performance Medium is closed (completed webinar). Check the organizer for the next edition's pricing.
Who should attend OOH: A Valuable Performance Medium?
advertisers, media planners, agencies, OOH sales teams, analysts, measurement companies, buyers evaluating outdoor investment.
What topics does OOH: A Valuable Performance Medium cover?
OOH effectiveness, measurement, attribution, campaign performance, advertiser outcomes, media planning, research.
Sources
Sources & Methodology
1 source
- oaaa.org
Confirm dates, ticket availability and registration terms with the event organiser. Last updated .
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