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The world of outdoor advertising.

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Guides, courses and tutorials

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Find a guide, course or tutorial for your next step. Compare the topic, level and time needed before you start.

72 of 72 resources

Showing 49-60

TaxonomyStandardFree

OpenOOH Venue Taxonomy

The shared venue-classification language used to make DOOH inventory clearer and easier to plan, buy and measure across platforms.

Duration: ~15–30 minLevel: IntermediateOAAA / OpenOOH

OOH BasicsGuideFree

Out of Home: The Human Medium

OAAA’s refreshed 2026 positioning of OOH as a shared, unmissable medium that can amplify other channels and deliver full-funnel impact.

Duration: ~15–25 minLevel: BeginnerOAAA

Retail MediaWebinarFree

Owning Your In-Store Media

An on-demand webinar on building the data, content, measurement and operating foundations for scalable in-store media.

Duration: On-demand webinarLevel: IntermediateBroadsign

Media PlanningCourseFree

Paid Media Course: Digital Media Planning and Buying

A free cross-channel media-planning course on budget allocation, buying and optimization that gives billboard buyers a stronger general planning foundation.

Duration: 1 hr 28 minLevel: BeginnerHubSpot Academy

PlanningGuideFree

Planning for OOH Media

A practical foundation for building an OOH media plan before you start comparing individual billboard sites.

Duration: ~30–45 min readLevel: BeginnerOAAA

Programmatic DOOHPlaybookFree

Programmatic DOOH for Tentpole Events

A playbook for planning, securing, targeting, optimizing and measuring pDOOH around major sports, cultural and citywide events.

Duration: ~25–40 minLevel: IntermediateBroadsign

ProgrammaticCertification CourseFree

Programmatic Essentials

A free programmatic fundamentals course covering RTB, strategy, tactics and the wider automated-buying landscape behind pDOOH.

Duration: 75 minLevel: BeginnerBasis Technologies

Programmatic GuaranteedCertification CourseFree

Programmatic Guaranteed Essentials

A free one-hour course explaining programmatic guaranteed deals, their benefits and where they fit between direct and auction-based buying.

Duration: 60 minLevel: BeginnerBasis Technologies

ProgrammaticCourseFree

Programmatic Masterclass

A free two-hour programmatic certification that gives DOOH buyers the wider ad-tech foundation behind DSPs, data, attribution and omnichannel execution.

Duration: 120 minLevel: IntermediateStackAdapt Academy

Retail MediaReport / GuideFree

Retail Media: In-Store Report 2025

A guide to in-store formats, enabling technology, pricing, monetization, advertiser expectations and measurement.

Duration: ~30–45 minLevel: IntermediateBroadsign

FormatsGuideFree

Strategic Guide to Moving & Dynamic OOH Media

A 2026 guide to transit, rideshare, vehicle wraps, mobile billboards, waterway media and other moving OOH formats.

Duration: ~30–45 min readLevel: IntermediateOAAA