LearningCertification Course
Programmatic Guaranteed Essentials
- Free
- Beginner
- Basis Technologies
A free one-hour course explaining programmatic guaranteed deals, their benefits and where they fit between direct and auction-based buying.
Opens on Basis Technologies's website in a new tab.
- Time to complete
- 60 min
- Level
- Beginner
- Certificate
- Yes
Overview
Programmatic Guaranteed Essentials explains a transaction model that is increasingly relevant to premium DOOH. The Basis course covers what a programmatic guaranteed deal is, how it fits into the broader programmatic landscape, its benefits, current industry usage and execution in the Basis platform. Billboard buyers do not need to use Basis to benefit from the conceptual part: PG is important because it combines guaranteed inventory and pricing with automated workflow and reporting.
What You'll Learn
- Define programmatic guaranteed buying
- Understand where PG fits relative to direct and auction-based media
- Recognize the main benefits of guaranteed programmatic deals
- Understand common PG use cases
- Learn the high-level deal workflow
- Evaluate PG as an option for premium DOOH inventory
Highlights
- Free one-hour certification
- Directly relevant to premium pDOOH
- Explains a buying model often misunderstood by traditional buyers
- Includes a test and badge
Who It's For
Best for
- DOOH buyers
- Programmatic traders
- Agency investment teams
- Advertisers buying premium or event inventory
Before you start
- Basic programmatic knowledge is useful
Access
- Cost
- Free
- Format
- Certification Course
- Time to complete
- 60 min
- Certificate
- Yes
- Hands-on
- Yes — structured lessons/exercises
Topics Covered
- Programmatic Guaranteed
- Buying
- Deals
- DSP
FAQ
Questions about this resource
5 questions
What is Programmatic Guaranteed Essentials?
Programmatic Guaranteed Essentials is a certification course from Basis Technologies focused on programmatic guaranteed, buying, deals. A free one-hour course explaining programmatic guaranteed deals, their benefits and where they fit between direct and auction-based buying.
Is Programmatic Guaranteed Essentials free?
Yes. It is listed here as free.
What level is Programmatic Guaranteed Essentials for?
It is best treated as a beginner resource. The prerequisites above describe the background that will make it easiest to use.
How long does Programmatic Guaranteed Essentials take?
Plan for 60 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Programmatic Guaranteed Essentials?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
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