What is Programmatic Guaranteed Essentials?

Programmatic Guaranteed Essentials is a certification course from Basis Technologies focused on programmatic guaranteed, buying, deals. A free one-hour course explaining programmatic guaranteed deals, their benefits and where they fit between direct and auction-based buying.

Is Programmatic Guaranteed Essentials free?

Yes. It is listed here as free.

What level is Programmatic Guaranteed Essentials for?

It is best treated as a beginner resource. The prerequisites above describe the background that will make it easiest to use.

How long does Programmatic Guaranteed Essentials take?

Plan for 60 min. For reference resources, use it as needed rather than reading everything in one sitting.

What will I learn from Programmatic Guaranteed Essentials?

The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.

Beginner
Certification Course
Free

Programmatic Guaranteed Essentials

by Basis Technologies

A free one-hour course explaining programmatic guaranteed deals, their benefits and where they fit between direct and auction-based buying.

Time to Complete: 60 min
Level: Beginner
Certificate: Yes

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Overview

Programmatic Guaranteed Essentials explains a transaction model that is increasingly relevant to premium DOOH. The Basis course covers what a programmatic guaranteed deal is, how it fits into the broader programmatic landscape, its benefits, current industry usage and execution in the Basis platform. Billboard buyers do not need to use Basis to benefit from the conceptual part: PG is important because it combines guaranteed inventory and pricing with automated workflow and reporting.

What You'll Learn

Define programmatic guaranteed buying
Understand where PG fits relative to direct and auction-based media
Recognize the main benefits of guaranteed programmatic deals
Understand common PG use cases
Learn the high-level deal workflow
Evaluate PG as an option for premium DOOH inventory

Highlights

Free one-hour certification
Directly relevant to premium pDOOH
Explains a buying model often misunderstood by traditional buyers
Includes a test and badge

Who It's For

Best For

DOOH buyers
Programmatic traders
Agency investment teams
Advertisers buying premium or event inventory

Prerequisites

Basic programmatic knowledge is useful

Topics Covered

Programmatic Guaranteed
Buying
Deals
DSP

How to Use This Resource

Programmatic Guaranteed Essentials is best used as a certification course rather than as a live rate card. Treat the examples and frameworks as a way to ask better questions before a proposal, then verify inventory, pricing, dates and specifications with the seller or platform.

The strongest planning value is in Programmatic Guaranteed, Buying, Deals, and DSP. Those topics connect directly to how outdoor media is bought: the screen or panel still has to match the audience journey, the creative has to be readable in context, and any measurement claim should be tied to a stated methodology.

Because this resource is provided by Basis Technologies, read it with the provider context in mind. Vendor education can be useful, but it should be balanced against independent market checks and competing quote paths.

Apply It to a Billboard Plan

Write down the campaign decision this resource should support before opening it.
Capture the terms, metrics or workflow steps that affect a live OOH brief.
Translate the lesson into one buying question for a media owner, agency or platform.
Use a calculator, size guide or market guide to test the idea against real campaign constraints.

At a Glance

Topic: Programmatic Guaranteed
Level: Beginner
Format: Certification Course
Cost: Free
Duration: 60 min
Provider: Basis Technologies
Hands-on: Yes — structured lessons/exercises
Certificate: Yes
Added: 2026-08-04
Updated: 2026-08-04

Frequently Asked

What is Programmatic Guaranteed Essentials?: Programmatic Guaranteed Essentials is a certification course from Basis Technologies focused on programmatic guaranteed, buying, deals. A free one-hour course explaining programmatic guaranteed deals, their benefits and where they fit between direct and auction-based buying.
Is Programmatic Guaranteed Essentials free?: Yes. It is listed here as free.
What level is Programmatic Guaranteed Essentials for?: It is best treated as a beginner resource. The prerequisites above describe the background that will make it easiest to use.
How long does Programmatic Guaranteed Essentials take?: Plan for 60 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Programmatic Guaranteed Essentials?: The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.

Sources & Methodology

Programmatic Guaranteed EssentialsCredly / Basis Technologies - vendor certification

Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.